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The Practical Guide to Mobile Advertising

The Practical Guide to Mobile Advertising. Beirut International Franchise Forum. Panel 3: E-commerce & Mobile Shopping; The Future Shopping Reality. Fayez Abu Awad Vice President, Middle East & Africa Airpush. the world stage of mobile advertising. NOKIA ADVERTISING BUSINESS UNIT.

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The Practical Guide to Mobile Advertising

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  1. The Practical Guide to Mobile Advertising

  2. Beirut International Franchise Forum Panel 3: E-commerce & Mobile Shopping; The Future Shopping Reality Fayez Abu Awad Vice President, Middle East & Africa Airpush

  3. the world stage of mobile advertising NOKIA ADVERTISING BUSINESS UNIT

  4. The World Stage of Mobile Advertising

  5. The World Stage of Mobile Advertising

  6. The World Stage of Mobile Advertising

  7. The World Stage of Mobile Advertising

  8. The World Stage of Mobile Advertising

  9. Global view on Telecom and Mobile Ads $28.6 Billion is the expected spend on Mobile Ads Globally in year 2016 • 5.9 • billion mobile subscribers • (87% of the world population) • $14.8 • Billion is the expected spend on Mobile Ads in the US in 2016 $17.5 billion (mobile apps marketplace by 2012)

  10. A Closer Look At MENA 250 million mobile subscriber in Middle East by 2012 43 million mobile internet consumers in MENA (45% of internet users) 104% (CAGR) is the growth in Mobile Data Traffic in the region $44 million (mobile display ad spend in ME & Africa by 2012)

  11. Nomenclature - Jargon • In app vs. Out of app advertising • Ad network • Blind ad network • Push advertising • Impression • Click • Click Through Rate – CTR • Conversion

  12. Myths or Realities • Click through rate is low but that is normal • Ads in mobile apps work • Mobile is only for rich countries

  13. Benefits to Franchisees • Business planning Stage: • Mobile surveys, quick efficient and …biased (but it is a good bias) • Launch • Be found • Be heard • Be seen • Grow • Drive footfall ( 2 way communication)

  14. Recipe for Success in Mobile Marketing • Test • Track • Measure • Invest • Integrate

  15. Fayez Abu Awad The Mobile Advertising Guy fayez@airpush.com +962779855612

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