1 / 24

Global Extended Reality Market

Extended Reality market to grow at a significant CAGR of 50.9% during 2020-2025. Extended Reality report by BIS Research provides deep market insight, industry analysis, trends & forecast to 2025 that will help your business to grow.<br>View: https://bisresearch.com/industry-report/extended-reality-market.html

mohitbis
Download Presentation

Global Extended Reality Market

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Extended Reality Market - A Global and Regional Analysis TOC https://pixabay.com/illustrations/psychology-virtual-reality-psyche-4440675/ Focus on AR, VR, MR, Solution (Hardware, Software, Services), Application (Entertainment, Gaming, Education, Manufacturing, Healthcare), Funding, Patents, ROI, and 20+ Countries Global Extended Reality Market Analysis and Forecast: 2020-2025 December 2020 1 All rights reserved at BIS Research Inc.

  2. BIS Research is a leading market intelligence and technology research company. BIS Research publishes in- depth market intelligence reports focusing on the market estimations, technology analysis, emerging high- growth applications, deeply segmented granular country-level market data and other important market parameters useful in the strategic decision making for senior management. BIS Research provides multi-client reports, company profiles, databases, and custom research services. Global Extended Reality Market Copyright © 2020 BIS Research Inc. All Rights Reserved. This document contains highly confidential information and is the sole property of BIS Research. Disclosing, copying, circulating, quoting or otherwise reproducing any or all contents of this document is strictly prohibited. Access to this information is provided exclusively for the benefit of the people or organization concerned. It may not be accessed by or offered whether for sale or otherwise to any third party. 2 All rights reserved at BIS Research Inc.

  3. Table of Content Executive Summary ........................................................................ 24 1 Markets .................................................................................... 31 1.1 Industry Outlook .............................................................................................. 32 1.1.1Market Definition ......................................................................................... 32 1.1.2Market Evolution.......................................................................................... 32 1.1.3Supply Chain Analysis ................................................................................ 34 1.1.4Use Cases .................................................................................................... 35 1.1.5Guide to ROI Analysis of Extended Reality ............................................... 36 1.1.5.1 Introduction ...................................................................................................... 36 1.1.5.2 Methodology and Definition .............................................................................. 37 1.1.5.3 Case Studies .................................................................................................... 38 1.1.5.3.1AR Adoption in Maintenance using AR Compatible Tablets ................................... 38 1.1.5.3.2Training and development ....................................................................................... 39 1.1.5.3.3Warehouse Management ......................................................................................... 39 1.1.5.4 Survey Outcome for Possible ROI .................................................................... 40 1.1.6Consortiums and Associations .................................................................. 40 1.1.7Investment and Funding Landscape ......................................................... 47 1.1.8Patent Analysis ............................................................................................ 50 1.1.8.1 Patent Analysis (by Technology) ...................................................................... 51 1.1.8.2 Patent Analysis (by Status) .............................................................................. 51 1.1.8.3 Patent Analysis (by Patent Office) .................................................................... 52 1.1.8.4 Patent Analysis (by Organization) .................................................................... 53 1.2 Business Dynamics ......................................................................................... 53 Global Extended Reality Market 1.2.1Business Drivers ......................................................................................... 54 1.2.1.1 Increased Demand of Spatial Computing Applications ..................................... 54 1.2.1.2 Decreasing Prices of Extended Reality Hardware. ........................................... 55 1.2.1.3 Rising Need to Mitigate Human Risk in Industrial Operations ........................... 55 1.2.2Business Challenges .................................................................................. 56 3 All rights reserved at BIS Research Inc.

  4. 1.2.2.1 Health and Safety Issues Related to Extended Reality ..................................... 56 1.2.2.2 Lower Adoption Rates in Enterprise Segment .................................................. 56 1.2.2.3 Lack of Standardization .................................................................................... 57 1.2.2.4 Technology Related Challenges ....................................................................... 57 1.2.2.4.1Data Breech and Privacy Issues .............................................................................. 57 1.2.2.4.2Bulkier Headsets ...................................................................................................... 57 1.2.2.4.3Lack of Compatible Content for Available Hardware ............................................... 58 1.2.3Business Strategies .................................................................................... 58 1.2.3.1 Product Development and Innovation ............................................................... 59 1.2.3.2 Market Developments ...................................................................................... 60 1.2.4Corporate Strategies ................................................................................... 60 1.2.4.1 Partnerships, Collaborations, Mergers and Acquisitions, and Joint Ventures........................................................................................................... 60 1.2.5Business Opportunities .............................................................................. 61 1.2.5.1 Growing Demand for Mobile-Based AR and VR Platforms ............................... 61 1.2.5.2 Commercialization of Extended Reality Technologies ...................................... 62 1.2.5.3 COVID-19 May Act as an Opportunity to the Industry....................................... 62 1.3 End-User Survey .............................................................................................. 62 Application ............................................................................... 65 2 2.1 Global Extended Reality Market (by End Use Application) .......................... 66 2.1.1Consumer Applications .............................................................................. 66 2.1.1.1 Entertainment ................................................................................................... 66 2.1.1.2 Gaming ............................................................................................................ 67 2.1.1.3 Education ......................................................................................................... 67 Global Extended Reality Market 2.1.2Enterprise Applications .............................................................................. 67 2.1.2.1 Manufacturing .................................................................................................. 67 2.1.2.2 Healthcare ........................................................................................................ 68 2.1.2.3 Retail ................................................................................................................ 68 2.1.2.4 Tourism ............................................................................................................ 68 2.1.2.5 Others .............................................................................................................. 69 4 All rights reserved at BIS Research Inc.

  5. 2.2 Demand Analysis of Global Extended Reality Market (by End Use Application) ...................................................................................................... 69 2.2.1Consumer Applications .............................................................................. 70 2.2.2Enterprise Applications .............................................................................. 71 Products .................................................................................. 72 3 3.1 Global Extended Reality Market (by Technology) ......................................... 73 3.1.1Virtual Reality .............................................................................................. 73 3.1.2Augmented Reality ...................................................................................... 74 3.1.3Mixed Reality Market ................................................................................... 74 3.2 Demand Analysis of Global Extended Reality (by Technology) .................. 74 3.3 Global Extended Reality Market (by Product and Service Type) ................. 75 3.3.1Global Extended Reality Market (by Hardware) ........................................ 76 3.3.1.1 Global Virtual Reality Market (by Hardware Type) ............................................ 77 3.3.1.1.1Head-Mounted Display (HMD) ................................................................................. 77 3.3.1.1.2Gesture-Tracking Device ......................................................................................... 77 3.3.1.1.3Projector and Display Wall ....................................................................................... 77 3.3.1.2 Global Augmented Reality Market (by Hardware Type) .................................... 77 3.3.1.2.1Smart Glasses .......................................................................................................... 78 3.3.1.2.2Head-Up Display (HUD) ........................................................................................... 78 3.3.1.3 Global Mixed Reality Market (by Hardware Type) ............................................ 78 3.3.1.3.1MR Headset ............................................................................................................. 79 3.3.1.3.23D Holographic Display ........................................................................................... 79 3.3.2Global Extended Reality Market (by Software) ......................................... 79 3.3.2.1 Extended Reality Development Packages ........................................................ 80 Global Extended Reality Market 3.3.2.2 Handheld and Mobile Device Apps ................................................................... 80 3.3.2.3 Content Creation Software and Engines .......................................................... 80 3.3.3Global Extended Reality Market (by Service) ............................................ 80 3.3.3.1 System Integration Services ............................................................................. 80 3.3.3.2 Content Services .............................................................................................. 81 3.3.3.3 Others .............................................................................................................. 81 5 All rights reserved at BIS Research Inc.

  6. 3.4 Demand Analysis of Global Extended Reality Market (by Product and Service Type) ................................................................................................... 81 3.4.1Global Extended Reality Market (by Hardware) ........................................ 82 3.4.2Global Extended Reality Market (by Software) ......................................... 83 3.4.3Global Extended Reality Market (by Service) ............................................ 83 Region ..................................................................................... 85 4 4.1 North America .................................................................................................. 88 4.1.1Market ........................................................................................................... 88 4.1.1.1 Key Manufacturers and Suppliers in North America ......................................... 88 4.1.1.2 Business Drivers .............................................................................................. 88 4.1.1.3 Business Challenges ........................................................................................ 89 4.1.2Application ................................................................................................... 89 4.1.2.1 North America Extended Reality Market (by Application) ................................. 89 4.1.3Product ......................................................................................................... 89 4.1.3.1 North America Extended Reality Market (by Technology) ................................ 89 4.1.3.2 North America Extended Reality Market (by Product and Service Type) .......... 90 4.1.4North America (by Country) ....................................................................... 90 4.1.4.1 U.S. .................................................................................................................. 90 4.1.4.1.1Market ...................................................................................................................... 90 4.1.4.1.1.1Buyer Attributes ................................................................................................ 90 4.1.4.1.1.2Key Manufacturers in the U.S. .......................................................................... 91 4.1.4.1.1.3Business Challenges ........................................................................................ 91 4.1.4.1.1.4Business Drivers ............................................................................................... 91 4.1.4.2 Canada ............................................................................................................ 91 Global Extended Reality Market 4.1.4.2.1Market ...................................................................................................................... 91 4.1.4.2.1.1Buyer Attributes ................................................................................................ 91 4.1.4.2.1.2Key Manufacturers in Canada .......................................................................... 92 4.1.4.2.1.3Business Challenges ........................................................................................ 92 4.1.4.2.1.4Business Drivers ............................................................................................... 92 4.1.4.3 Mexico ............................................................................................................. 92 6 All rights reserved at BIS Research Inc.

  7. 4.1.4.3.1Market ...................................................................................................................... 92 4.1.4.3.1.1Buyer Attributes ................................................................................................ 92 4.1.4.3.1.2Key Manufacturers in Mexico ........................................................................... 93 4.1.4.3.1.3Business Challenges ........................................................................................ 93 4.1.4.3.1.4Business Drivers ............................................................................................... 93 4.2 South America ................................................................................................. 95 4.2.1Market ........................................................................................................... 95 4.2.1.1 Key Manufacturers and Suppliers in South America ......................................... 95 4.2.1.2 Business Drivers .............................................................................................. 95 4.2.1.3 Business Challenges ........................................................................................ 95 4.2.2Application ................................................................................................... 96 4.2.2.1 South America Extended Reality Market (by Application) ................................. 96 4.2.3Product ......................................................................................................... 96 4.2.3.1 South America Extended Reality Market (by Technology) ................................ 96 4.2.3.2 South America Extended Reality Market (by Product and Service Type).......... 96 4.2.4South America (by Country) ....................................................................... 97 4.2.4.1 Brazil ................................................................................................................ 97 4.2.4.1.1Market ...................................................................................................................... 97 4.2.4.1.1.1Buyer Attributes ................................................................................................ 97 4.2.4.1.1.2Key Manufacturers in Brazil .............................................................................. 97 4.2.4.1.1.3Business Challenges ........................................................................................ 98 4.2.4.1.1.4Business Drivers ............................................................................................... 98 4.2.4.2 Rest-of-South America ..................................................................................... 98 4.2.4.2.1Market ...................................................................................................................... 98 Global Extended Reality Market 4.2.4.2.1.1Buyer Attributes ................................................................................................ 98 4.2.4.2.1.2Key Manufacturers in Rest-of-South America .................................................. 98 4.2.4.2.1.3Business Challenges ........................................................................................ 99 4.2.4.2.1.4Business Drivers ............................................................................................... 99 4.3 Europe ............................................................................................................ 101 4.3.1Market ......................................................................................................... 101 7 All rights reserved at BIS Research Inc.

  8. 4.3.1.1 Key Manufacturers, Developers, and Suppliers in Europe .............................. 101 4.3.1.2 Business Drivers ............................................................................................ 101 4.3.1.3 Business Challenges ...................................................................................... 102 4.3.2Application ................................................................................................. 102 4.3.2.1 Europe Extended Reality Market (by Application) ........................................... 102 4.3.3Product ....................................................................................................... 102 4.3.3.1 Europe Extended Reality Market (by Technology) .......................................... 102 4.3.3.2 Europe Extended Reality Market (by Product and Service Type) ................... 103 4.3.4Europe (by Country) .................................................................................. 103 4.3.4.1 Germany ........................................................................................................ 103 4.3.4.1.1Market .................................................................................................................... 103 4.3.4.1.1.1Buyer Attributes .............................................................................................. 103 4.3.4.1.1.2Key Manufacturers in Germany ...................................................................... 104 4.3.4.1.1.3Business Challenges ...................................................................................... 104 4.3.4.1.1.4Business Drivers ............................................................................................. 104 4.3.4.2 France ............................................................................................................ 104 4.3.4.2.1Market .................................................................................................................... 105 4.3.4.2.1.1Buyer Attributes .............................................................................................. 105 4.3.4.2.1.2Key Manufacturers in France ......................................................................... 105 4.3.4.2.1.3Business Challenges ...................................................................................... 105 4.3.4.2.1.4Business Drivers ............................................................................................. 105 4.3.4.3 Netherlands .................................................................................................... 106 4.3.4.3.1Market .................................................................................................................... 106 4.3.4.3.1.1Buyer Attributes .............................................................................................. 106 Global Extended Reality Market 4.3.4.3.1.2Key Manufacturers in Netherlands ................................................................. 106 4.3.4.3.1.3Business Challenges ...................................................................................... 106 4.3.4.3.1.4Business Drivers ............................................................................................. 106 4.3.4.4 Sweden .......................................................................................................... 107 4.3.4.4.1Market .................................................................................................................... 107 4.3.4.4.1.1Buyer Attributes .............................................................................................. 107 8 All rights reserved at BIS Research Inc.

  9. 4.3.4.4.1.2Key Manufacturers in Sweden ........................................................................ 107 4.3.4.4.1.3Business Challenges ...................................................................................... 107 4.3.4.4.1.4Business Drivers ............................................................................................. 108 4.3.4.5 Spain .............................................................................................................. 108 4.3.4.5.1Market .................................................................................................................... 108 4.3.4.5.1.1Buyer Attributes .............................................................................................. 108 4.3.4.5.1.2Key Manufacturers in Spain............................................................................ 108 4.3.4.5.1.3Business Challenges ...................................................................................... 108 4.3.4.5.1.4Business Drivers ............................................................................................. 109 4.3.4.6 Switzerland .................................................................................................... 109 4.3.4.6.1Market .................................................................................................................... 109 4.3.4.6.1.1Buyer Attributes .............................................................................................. 109 4.3.4.6.1.2Key Manufacturers in Switzerland .................................................................. 109 4.3.4.6.1.3Business Challenges ...................................................................................... 109 4.3.4.6.1.4Business Drivers ............................................................................................. 110 4.3.4.7 Rest-of-the-Europe ......................................................................................... 110 4.3.4.7.1Market .................................................................................................................... 110 4.3.4.7.1.1Buyer Attributes .............................................................................................. 110 4.3.4.7.1.2Key Manufacturers in Rest-of-the-Europe ...................................................... 110 4.3.4.7.1.3Business Challenges ...................................................................................... 110 4.3.4.7.1.4Business Drivers ............................................................................................. 110 4.4 U.K. ................................................................................................................. 112 4.4.1Market ......................................................................................................... 112 4.4.1.1 Buyer Attributes .............................................................................................. 112 Global Extended Reality Market 4.4.1.2 Key Manufacturers in U.K. ............................................................................. 112 4.4.1.3 Business Challenges ...................................................................................... 112 4.4.1.4 Business Drivers ............................................................................................ 112 4.4.2Application ................................................................................................. 113 4.4.2.1 U.K. Extended Reality Market (by Application) ............................................... 113 4.4.3Product ....................................................................................................... 113 9 All rights reserved at BIS Research Inc.

  10. 4.4.3.1 U.K. Extended Reality Market (by Technology) .............................................. 113 4.4.3.2 U.K. Extended Reality Market (by Product and Service Type) ........................ 113 4.5 Middle East and Africa .................................................................................. 115 4.5.1Market ......................................................................................................... 115 4.5.1.1 Key Manufacturers and Suppliers in Middle East and Africa........................... 115 4.5.1.2 Business Drivers ............................................................................................ 115 4.5.1.3 Business Challenges ...................................................................................... 115 4.5.2Application ................................................................................................. 116 4.5.2.1 Middle East and Africa Extended Reality Market (by Application) ................... 116 4.5.3Product ....................................................................................................... 116 4.5.3.1 Middle East and Africa Extended Reality Market (by Technology) .................. 116 4.5.3.2 Middle East and Africa Extended Reality Market (by Product and Service Type) .............................................................................................................. 116 4.5.4Middle East and Africa Extended Reality Market (by Country).............. 117 4.5.4.1 U.A.E. ............................................................................................................ 117 4.5.4.1.1Market .................................................................................................................... 117 4.5.4.1.1.1Buyer Attributes .............................................................................................. 117 4.5.4.1.1.2Key Manufacturers in U.A.E. .......................................................................... 117 4.5.4.1.1.3Business Challenges ...................................................................................... 118 4.5.4.1.1.4Business Drivers ............................................................................................. 118 4.5.4.2 Israel .............................................................................................................. 118 4.5.4.2.1Market .................................................................................................................... 118 4.5.4.2.1.1Buyer Attributes .............................................................................................. 118 4.5.4.2.1.2Key Manufacturers in Israel ............................................................................ 118 Global Extended Reality Market 4.5.4.2.1.3Business Challenges ...................................................................................... 119 4.5.4.2.1.4Business Drivers ............................................................................................. 119 4.6 China ............................................................................................................... 121 4.6.1Market ......................................................................................................... 121 4.6.1.1 Buyer Attributes .............................................................................................. 121 4.6.1.2 Key Manufacturers in China ........................................................................... 121 10 All rights reserved at BIS Research Inc.

  11. 4.6.1.3 Business Challenges ...................................................................................... 121 4.6.1.4 Business Drivers ............................................................................................ 122 4.6.2Application ................................................................................................. 122 4.6.2.1 China Extended Reality Market (by Application) ............................................. 122 4.6.3Product ....................................................................................................... 122 4.6.3.1 China Extended Reality Market (by Technology) ............................................ 122 4.6.3.2 China Extended Reality Market (by Product and Service Type) ..................... 123 4.7 Asia-Pacific and Japan .................................................................................. 125 4.7.1Market ......................................................................................................... 125 4.7.1.1 Key Manufacturers and Suppliers in Europe .................................................. 125 4.7.1.2 Business Drivers ............................................................................................ 125 4.7.1.3 Business Challenges ...................................................................................... 125 4.7.2Application ................................................................................................. 126 4.7.2.1 Asia-Pacific and Japan Extended Reality Market (by Application) .................. 126 4.7.3Product ....................................................................................................... 126 4.7.3.1 Asia-Pacific and Japan Extended Reality Market (by Technology) ................. 126 4.7.3.2 Asia-Pacific and Japan Extended Reality Market (by Product and Service Type) .............................................................................................................. 126 4.7.4Asia-Pacific and Japan (by Country) ....................................................... 127 4.7.4.1 Japan ............................................................................................................. 127 4.7.4.1.1Market .................................................................................................................... 127 4.7.4.1.1.1Buyer Attributes .............................................................................................. 127 4.7.4.1.1.2Key Manufacturers in Japan ........................................................................... 127 4.7.4.1.1.3Business Challenges ...................................................................................... 128 Global Extended Reality Market 4.7.4.1.1.4Business Drivers ............................................................................................. 128 4.7.4.2 South Korea ................................................................................................... 128 4.7.4.2.1Market .................................................................................................................... 128 4.7.4.2.1.1Buyer Attributes .............................................................................................. 128 4.7.4.2.1.2Key Manufacturers in South Korea ................................................................. 128 4.7.4.2.1.3Business Challenges ...................................................................................... 129 11 All rights reserved at BIS Research Inc.

  12. 4.7.4.2.1.4Business Drivers ............................................................................................. 129 4.7.4.3 India ............................................................................................................... 129 4.7.4.3.1Market .................................................................................................................... 129 4.7.4.3.1.1Buyer Attributes .............................................................................................. 129 4.7.4.3.1.2Key Manufacturers in India ............................................................................. 129 4.7.4.3.1.3Business Challenges ...................................................................................... 130 4.7.4.3.1.4Business Drivers ............................................................................................. 130 4.7.4.4 Australia and New Zealand ............................................................................ 130 4.7.4.4.1Market .................................................................................................................... 130 4.7.4.4.1.1Buyer Attributes .............................................................................................. 130 4.7.4.4.1.2Key Manufacturers in Australia and New Zealand ......................................... 130 4.7.4.4.1.3Business Challenges ...................................................................................... 131 4.7.4.4.1.4Business Drivers ............................................................................................. 131 4.7.4.5 Rest-of-Asia-Pacific and Japan ...................................................................... 131 4.7.4.5.1Market .................................................................................................................... 131 4.7.4.5.1.1Buyer Attributes .............................................................................................. 131 4.7.4.5.1.2Key Manufacturers in Rest-of-Asia-Pacific and Japan ................................... 132 4.7.4.5.1.3Business Challenges ...................................................................................... 132 4.7.4.5.1.4Business Drivers ............................................................................................. 132 5 Markets - Competitive Benchmarking & Company Profiles ....... 133 5.1 Competitive Benchmarking .......................................................................... 134 5.2 Company Profiles .......................................................................................... 137 5.2.1Facebook Inc. ............................................................................................ 137 5.2.1.1 Company Overview ........................................................................................ 137 Global Extended Reality Market 5.2.1.1.1Role of Facebook Inc. in Extended Reality Market ................................................ 137 5.2.1.1.2Product Portfolio..................................................................................................... 138 5.2.1.1.3Business Strategies ............................................................................................... 138 5.2.1.1.3.1Product Developments ................................................................................... 138 5.2.1.1.4Corporate Strategies .............................................................................................. 139 5.2.1.1.5Merger and Acquisition .......................................................................................... 139 12 All rights reserved at BIS Research Inc.

  13. 5.2.1.1.5.1Partnerships, Joint Ventures, Collaborations & Alliances .............................. 139 5.2.1.2 Strength and Weakness of Facebook Inc. ...................................................... 140 5.2.1.3 R&D Analysis ................................................................................................. 140 5.2.2Alphabet Inc. .............................................................................................. 141 5.2.2.1 Company Overview ........................................................................................ 141 5.2.2.1.1Role of Alphabet Inc. in Extended Reality Market ................................................. 141 5.2.2.1.2Product Portfolio..................................................................................................... 141 5.2.2.1.3Business Strategies ............................................................................................... 142 5.2.2.1.3.1Product Development ..................................................................................... 142 5.2.2.2 Strength and Weakness of Alphabet Inc......................................................... 143 5.2.2.3 R&D Analysis ................................................................................................. 143 5.2.3HTC Corporation........................................................................................ 144 5.2.3.1 Company Overview ........................................................................................ 144 5.2.3.1.1Role of HTC Corporation in Extended Reality Market ........................................... 144 5.2.3.1.2Product Portfolio..................................................................................................... 145 5.2.3.1.3Business Strategies ............................................................................................... 146 5.2.3.1.3.1Product Development ..................................................................................... 146 5.2.3.1.4Corporate Strategies .............................................................................................. 147 5.2.3.1.4.1Partnerships, Joint Ventures, Collaborations and Alliances ........................... 147 5.2.3.2 Strength and Weakness of HTC Corporation ................................................. 148 5.2.4Unity Technologies ................................................................................... 149 5.2.4.1 Company Overview ........................................................................................ 149 5.2.4.1.1Role of Unity Technologies in Extended Reality Market ........................................ 149 5.2.4.1.2Product Portfolio..................................................................................................... 149 Global Extended Reality Market 5.2.4.1.3Business Strategies ............................................................................................... 150 5.2.4.1.3.1Product Development ..................................................................................... 150 5.2.4.1.4Corporate Strategies .............................................................................................. 150 5.2.4.1.5Merger and Acquisition .......................................................................................... 150 5.2.4.1.5.1Partnerships, Joint Ventures, Collaborations and Alliances ........................... 150 5.2.4.2 Strength and Weakness of Unity Technologies .............................................. 151 13 All rights reserved at BIS Research Inc.

  14. 5.2.5Microsoft Corporation. .............................................................................. 152 5.2.5.1 Company Overview ........................................................................................ 152 5.2.5.1.1Role of Microsoft Corporation in Extended Reality Market .................................... 152 5.2.5.1.2Product Portfolio..................................................................................................... 153 5.2.5.1.3Business Strategies ............................................................................................... 153 5.2.5.1.3.1Product Development ..................................................................................... 153 5.2.5.2 Strength and Weakness of Microsoft Corporation .......................................... 154 5.2.5.3 R&D Analysis ................................................................................................. 154 5.2.6Samsung Electronics Co., Ltd. ................................................................. 155 5.2.6.1 Company Overview ........................................................................................ 155 5.2.6.1.1Role of Samsung Electronics Co. in Extended Reality Market .............................. 155 5.2.6.1.2Product Portfolio..................................................................................................... 155 5.2.6.1.3Business Strategies ............................................................................................... 156 5.2.6.1.3.1Product Development ..................................................................................... 156 5.2.6.1.4Corporate Strategies .............................................................................................. 156 5.2.6.1.4.1Partnerships, Joint Ventures, Collaborations and Alliances ........................... 156 5.2.6.2 Strength and Weakness of Samsung Electronics Co., Ltd. ............................. 157 5.2.6.3 R&D Analysis ................................................................................................. 157 5.2.7Magic Leap ................................................................................................. 158 5.2.7.1 Company Overview ........................................................................................ 158 5.2.7.1.1Role of Magic Leap in Extended Reality Market .................................................... 158 5.2.7.1.2Product Portfolio..................................................................................................... 158 5.2.7.1.3Business Strategies ............................................................................................... 159 5.2.7.1.3.1Product Developments ................................................................................... 159 Global Extended Reality Market 5.2.7.1.4Corporate Strategies .............................................................................................. 159 5.2.7.1.5Merger and Acquisitions ........................................................................................ 159 5.2.7.1.5.1Partnerships, Joint Ventures, Collaborations and Alliances ........................... 160 5.2.7.2 Strength and Weakness of Magic Leap .......................................................... 160 5.2.8Sony Corporation. ..................................................................................... 161 5.2.8.1 Company Overview ........................................................................................ 161 14 All rights reserved at BIS Research Inc.

  15. 5.2.8.1.1Role of Sony Corporation in Extended Reality Market .......................................... 161 5.2.8.1.2Product Portfolio..................................................................................................... 161 5.2.8.1.3Business Strategies ............................................................................................... 162 5.2.8.1.4Corporate Strategies .............................................................................................. 162 5.2.8.1.4.1Partnerships, Joint Ventures, Collaborations and Alliances ........................... 162 5.2.8.2 Strength and Weakness of Sony Corporation ................................................. 162 5.2.9Vuzix Corporation ...................................................................................... 163 5.2.9.1 Company Overview ........................................................................................ 163 5.2.9.1.1Role of Vuzix Corporation in Extended Reality Market .......................................... 163 5.2.9.1.2Product Portfolio..................................................................................................... 163 5.2.9.1.3Business Strategies ............................................................................................... 164 5.2.9.1.4Product Development ............................................................................................ 164 5.2.9.1.5Corporate Strategies .............................................................................................. 164 5.2.9.1.5.1Partnerships, Joint Ventures, Collaborations and Alliances ........................... 164 5.2.9.2 Strength and Weakness of Vuzix Corporation ................................................ 165 5.2.9.3 R&D Analysis ................................................................................................. 165 5.2.10Apple Inc. ................................................................................................... 166 5.2.10.1 Company Overview ........................................................................................ 166 5.2.10.1.1Role of Apple Inc. in Extended Reality Market ...................................................... 166 5.2.10.1.2Product Portfolio..................................................................................................... 166 5.2.10.1.3Corporate Strategies .............................................................................................. 167 5.2.10.1.3.1Merger and Acquisition ................................................................................... 167 5.2.10.2 Strength and Weakness of Apple Inc. ............................................................ 167 5.2.10.3 R&D Analysis ................................................................................................. 168 Global Extended Reality Market 5.2.11PTC Inc. ...................................................................................................... 169 5.2.11.1 Company Overview ........................................................................................ 169 5.2.11.1.1Role of PTC Inc. in Extended Reality Market ........................................................ 169 5.2.11.1.2Product Portfolio..................................................................................................... 169 5.2.11.2 Strength and Weakness of PTC Inc. .............................................................. 170 5.2.11.3 R&D Analysis ................................................................................................. 170 15 All rights reserved at BIS Research Inc.

  16. 5.2.12Atheer, Inc. ................................................................................................. 171 5.2.12.1 Company Overview ........................................................................................ 171 5.2.12.1.1Role of Atheer, Inc. in Extended Reality Market .................................................... 171 5.2.12.1.2Product Portfolio..................................................................................................... 171 5.2.12.1.3Business Strategies ............................................................................................... 172 5.2.12.1.4Product Developments ........................................................................................... 172 5.2.12.1.5Corporate Strategies .............................................................................................. 172 5.2.12.1.5.1Merger and Acquisitions ................................................................................. 172 5.2.12.2 Strength and Weakness of Atheer, Inc. .......................................................... 172 5.2.13Snap Inc. .................................................................................................... 173 5.2.13.1 Company Overview ........................................................................................ 173 5.2.13.1.1Role of Snap Inc. in Extended Reality Market ....................................................... 173 5.2.13.1.2Product Portfolio..................................................................................................... 173 5.2.13.1.3Business Strategies ............................................................................................... 174 5.2.13.1.3.1Product Development ..................................................................................... 174 5.2.13.2 Strength and Weakness of Snap Inc. ............................................................. 174 5.2.14EON Reality ................................................................................................ 175 5.2.14.1 Company Overview ........................................................................................ 175 5.2.14.1.1Role of EON Reality in Extended Reality Market ................................................... 175 5.2.14.1.2Product Portfolio..................................................................................................... 175 5.2.14.2 Strength and Weakness of EON Reality ......................................................... 175 5.2.15Niantic, Inc. ................................................................................................ 176 5.2.15.1 Company Overview ........................................................................................ 176 5.2.15.1.1Role of Niantic, Inc. in Extended Reality Market .................................................... 176 Global Extended Reality Market 5.2.15.1.2Product Portfolio..................................................................................................... 176 5.2.15.2 Strength and Weakness of Niantic, Inc. .......................................................... 177 6 Research Methodology ........................................................... 178 16 All rights reserved at BIS Research Inc.

  17. List of Figures Figure 1: Market Drivers and Challenges in Global Extended Reality Market Figure 2: Global Extended Reality Market, $Billion, 2019-2025 Figure 3: Global Extended Reality Market (by Application), $Billion, 2019-2025 Figure 4: Global Extended Reality Market (by Technology), $Billion, 2019-2025 Figure 5: Global Extended Reality Market (by Technology), $Billion, 2019-2025 Figure 6: Extended Reality Market (by Region), $Billion, 2019 Figure 7: Extended Reality Market Coverage Figure 8: Market Evolution Figure 9: Extended Reality Supply Chain Figure 10: Survey Responses to ROI Analysis Figure 11: Extended Reality Market: Investment and Funding, January 2017- July 2020, $Million Figure 12: Investment and Funding Landscape Share (by Round), $Million January 2017-July 2020 Figure 13: Investment and Funding Landscape Share (by Company), $Million January 2017-July 2020 Figure 14: Year-Wise Number of Patents Filed or Granted for AR, VR, MR, and XR August 2020 to October 2020 Figure 15: Patent Analysis (by Technology) January 2017 - October 2020 Figure 16: Patent Analysis (by Status), January 2017-October 2020 Figure 17: Patent Analysis (by Patent Office), January 2017-October 2020 Figure 18: Patent Analysis (by Organization), January 2017-October 2020 Figure 19: Extended Reality Market, Business Dynamics Figure 20: Share of Key Market Strategies and Developments, January 2017- July 2020 Figure 21: Product Development and Innovation (by Company), January 2017- July 2020 Figure 22: Business Expansions and Investments (by Company), January 2017- July 2020 Figure 23: Partnerships, Collaborations, Mergers and Acquisitions, and Joint Ventures (by Company), January 2017-October 2020 Global Extended Reality Market Figure 24: Factors Affecting the Implementation of Extended Reality Figure 25: Potential of Various Extended Reality Platforms in Enterprise Applications Figure 26: Possible ROI Duration Figure 27: Possible Benefits from Extended Reality Adoption Figure 28: Global Extended Reality Market (by Application), $Billion, 2019-2025 Figure 29: Global Extended Reality Market (by Technology) 17 All rights reserved at BIS Research Inc.

  18. Figure 30: Global Extended Reality Market (by Technology), $Billion, 2019-2025 Figure 31: Global Extended Reality Market (by Product and Service Type) Figure 32: Global Extended Reality Market (by Product and Service Type) $Billion, 2019-2025 Figure 33: Competitive Benchmarking Matrix Figure 34: Facebook Inc. R&D (2017-2019) Figure 35: Alphabet Inc., R&D, (2017-2019) Figure 36: Microsoft Corporation, R&D, 2017-2019 Figure 37: Samsung Electronics Co., Ltd. R&D, (2017-2019) Figure 38: Vuzix Corporation, R&D, 2017-2019 Figure 39: Apple Inc., R&D, 2017-2019 Figure 40: PTC Inc., R&D, 2017-2019 Figure 41: Research Methodology Figure 42: Top-Down and Bottom-Up Approach Global Extended Reality Market 18 All rights reserved at BIS Research Inc.

  19. List of Tables Table 1: Key Consortiums and Associations in Extended Reality Market Table 2: Global Extended Reality Market (by Application), $Billion, 2019-2025 Table 3: Global Extended Reality Market (by Consumer Applications), $Billion, 2019-2025 Table 4: Global Extended Reality Market (by Enterprise Applications), $Billion, 2019-2025 Table 5: Global Extended Reality Market (by Technology) Table 6: Global Extended Reality Market (by Technology) $Billion, 2019-2025 Table 7: Global Extended Reality Market (by Hardware), $Billion, 2019-2025 Table 8: Global Extended Reality Market (by Hardware), Million Units, 2019-2025 Table 9: Global Extended Reality Market (by Software), $Billion, 2019-2025 Table 10: Global Extended Reality Market (by Services), $Billion, 2019-2025 Table 11: Global Extended Reality Market (by Region), $Billion, 2019-2025 Table 12: North America Extended Reality Market (by Application), $Billion, 2019-2025 Table 13: North America Extended Reality Market (by Technology), $Billion, 2019-2025 Table 14: North America Extended Reality Market (by Product and Service Type), $Billion, 2019-2025 Table 15: North America Extended Reality Market (by Country), $Billion, 2019-2025 Table 16: South America Extended Reality Market (by Application), $Billion, 2019-2025 Table 17: South America Extended Reality Market (by Technology), $Billion, 2019-2025 Table 18: South America Extended Reality Market (by Product and Service Type), $Billion, 2019-2025 Table 19: South America Extended Reality Market (by Country), $Billion, 2019-2025 Table 20: Europe Extended Reality Market (by Application), $Billion, 2019-2025 Table 21: Europe Extended Reality Market (by Technology), $Billion, 2019-2025 Table 22: Europe Extended Reality Market (by Product and Service Type), $Billion, 2019-2025 Table 23: Europe Extended Reality Market (by Country), $Billion, 2019-2025 Table 24: U.K. Extended Reality Market (by Application), $Billion, 2019-2025 Global Extended Reality Market Table 25: U.K. Extended Reality Market (by Technology), $Billion, 2019-2025 Table 26: U.K. Extended Reality Market (by Product and Service Type), $Billion, 2019-2025 Table 27: Middle East and Africa Extended Reality Market (by Application), $Billion, 2019-2025 Table 28: Middle East and Africa Extended Reality Market (by Technology), $Billion, 2019-2025 Table 29: Middle East and Africa Extended Reality Market (by Product and Service Type), $Billion, 2019-2025 Table 30: Middle East and Africa Extended Reality Market (by Country), $Billion, 2019-2025 19 All rights reserved at BIS Research Inc.

  20. Table 31: China Extended Reality Market (by Application), $Billion, 2019-2025 Table 32: China Extended Reality Market (by Technology), $Billion, 2019-2025 Table 33: China Extended Reality Market (by Product and Service Type), $Billion, 2019-2025 Table 34: Asia-Pacific and Japan Extended Reality Market (by Application), $Billion, 2019-2025 Table 35: Asia-Pacific and Japan Extended reality Market (by Technology), $Billion, 2019-2025 Table 36: Asia-Pacific and Japan Extended Reality Market (by Product and Service Type), $Billion, 2019-2025 Table 37: Asia-Pacific and Japan Extended Reality Market (by Country), $Billion, 2019-2025 Table 38: Facebook Inc.: Product Portfolio Table 39: Product Developments Table 40: Merger and Acquisition Table 41: Partnership and Collaboration Table 42: Alphabet Inc.: Product Portfolio Table 43: Product Development Table 44: HTC Corporation: Product Portfolio Table 45: Product Development Table 46: Partnership and Collaboration Table 47: Unity Technologies: Product Portfolio Table 48: Product Development Table 49: Merger and Acquisition Table 50: Partnership and Collaboration Table 51: Microsoft Corporation: Product Portfolio Table 52: Product Development Table 53: Samsung Electronics Co.: Product Portfolio Table 54: Product Development Table 55: Partnership and Collaboration Global Extended Reality Market Table 56: Magic Leap: Product Portfolio Table 57: Product Developments Table 58: Merger and Acquisitions Table 59: Partnership and Collaboration Table 60: Sony Corporation: Product Portfolio Table 61: Partnership and Collaboration Table 62: Vuzix Corporation: Product Portfolio 20 All rights reserved at BIS Research Inc.

  21. Table 63: Product Development Table 64: Partnership and Collaboration Table 65: Apple Inc.: Product Portfolio Table 66: Merger and Acquisition Table 67: PTC Inc.: Product Portfolio Table 68: Atheer, Inc.: Product Portfolio Table 69: Product Developments Table 70: Merger and Acquisitions Table 71: Snap Inc.: Product Portfolio Table 72: Product Development Table 73: EON Reality: Product Portfolio Table 74: Niantic, Inc.: Product Portfolio Global Extended Reality Market 21 All rights reserved at BIS Research Inc.

  22. BIS Research Offerings: We are on a mission to harness the potential of disruptive technologies to make businesses thrive in today’s digital age. We have a vision to be a leading and a preferred knowledge partner for corporates and institutions worldwide and assist them with market intelligence in the area of emerging technologies, advisories, and other innovative solutions. Know More Know More Know More Global Extended Reality Market Know More 22 All rights reserved at BIS Research Inc.

  23. Disclaimer BIS Research Inc. provides valuable market intelligence to an exclusive group of customers in response to orders. The report is licensed for the customer's internal use only and is subject to restrictions set henceforth. This document and its contents are confidential and may not be further distributed, published or reproduced, in whole or in part, by any medium or in any form for any purpose, without the express written consent of BIS Research Inc. Customer will not disclose the contents of the report, whether directly in any media or indirectly through incorporation in a database, marketing list, report or otherwise, or use or permit the use of Information to generate any statistical or other information that is or will be provided to third parties; or voluntarily produce Information in legal proceedings. Market reports are based on expectations, estimates and projections as of the date such information is available. Any recommendation contained in this report may not be suitable for all investors or businesses. The market conclusions drawn are necessarily based upon a number of estimates and assumptions that, while considered reasonable by BIS Research Inc. as of the date of such statements, are inherently subject to market fluctuations and business, economic and competitive uncertainties and contingencies For more details regarding permission, please contact us: Email: sales@bisresearch.com Tel: +1 510 404 8135 Global Extended Reality Market 23 All rights reserved at BIS Research Inc.

  24. BIS RESEARCH INC. 39111 Paseo Padre PKWY, Suite 313 Fremont, CA 94538 -1686 E-mail: hello@bisresearch.com | Call Us: +1-510-404-8135 Global Extended Reality Market Global Delivery Center Tower B First Floor, Tapasya Corporate Heights, Greater Noida Expressway, Sector 126, Noida, U.P., 201303, India Tel: +91 120 4261540 / 4261544 www.bisresearch.com 24 All rights reserved at BIS Research Inc.

More Related