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Steve Doswell Chief Executive, IoIC Past President, FEIEA

Trends in Internal Communication and some thoughts about cultural implications for IC practitioners. Steve Doswell Chief Executive, IoIC Past President, FEIEA. Helping to build an emerging profession. IoIC – a brief introduction. Four key beliefs.

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Steve Doswell Chief Executive, IoIC Past President, FEIEA

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  1. Trends in Internal Communicationand some thoughts about cultural implications for IC practitioners Steve Doswell Chief Executive, IoIC Past President, FEIEA

  2. Helping to build an emerging profession IoIC – a brief introduction

  3. Four key beliefs Internal communication is an emerging profession IC draws from several disciplines (HR, PR, OD, CM)... And this hybridity gives IC its distinctness IC and its practitioners are concerned with business success through effective communication. IC helps to inspire, engage, mobilise and develop people in organisations. We foster mutual understanding between people in organisations – that helps both to achieve their goals

  4. Insight The ‘Spine’ Research/Publications Competency/career mapping M E M B E R S H I P Continuing Prof. development Competent Professional Practice Qualifications: Accred- itation Programme Setting Standards Assessment Training Awards and ratings Events Advocacy

  5. Accreditation Framework MASTERS-EQUIVALENT Tier 4 Designed/ delivered by Kingston Meets IoIC curriculum PG DIPLOMA IN IC MANAGEMENT Tier 3 KINGSTON University ADVANCED LEVEL Tier 2 External academic accreditation Designed/ delivered by IoIC FOUNDATION LEVEL Tier 1 New University of Central Lancashire MA in IC offers one module exemption for practitioners who hold IoIC Advanced Diploma

  6. IC: benchmarking Awards competitions, reports, peer-to-peer visits

  7. Internal communication in a European context IoIC is a member of the FEIEA Federation Connecting Europe’s communicators… ROMCOM www.feiea.com

  8. trends in internal communication

  9. trends in internal communication ? Why

  10. … wonders of the world

  11. … deadly sins

  12. … deadly sins Deadly sins also available in men’s sizes…

  13. trends in internal communication

  14. Trends in internal communication - 1 From… High mediation

  15. Trends in internal communication - 1 To… Low/no mediation

  16. Trends in internal communication - 2 From… Control

  17. Trends in internal communication - 2 To… Moderation

  18. Trends in internal communication - 3 From… Broadcast

  19. Trends in internal communication - 3 To… Jam

  20. Trends in internal communication - 4 From… Command

  21. Trends in internal communication - 4 To… Conversation

  22. Trends in internal communication - 5 From… Do

  23. Trends in internal communication - 5 To… Advise

  24. Trends in internal communication - 6 From… Output

  25. Trends in internal communication - 6 To… Input

  26. Trends in internal communication - 7 From… Top down

  27. Trends in internal communication - 7 To… Viral

  28. trends in internal communication

  29. Hvala lepa! steve@doswell.com

  30. Hvala lepa! Lijepa! steve@doswell.com

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