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International Destination Expo April 12-16, 2008 Lyon, France. International Destination Expo.
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International Destination Expo The International Destination Expo (IDE) is the industry's most rewarding and valuable destination focused event. Held in a different international location annually, IDE provides in-depth educational training on the destination. Agents and suppliers come together at IDE to capture more outbound business to the Europe. Become intimately acquainted with Europe through educational workshops and tours centered on the destination and surrounding regions. Plan to register today at www.asta.org/Events
International Destination Expo • The IDE is dedicated to: • Establishing agent/supplier relationships • Providing comprehensive destination training • Highlighting niche travel markets • Giving agents the chance to see the city during multiple free sightseeing tours • Allowing networking opportunities during two days of trade show exhibition and one-on-one business appointments • Hosting evening events filled with networking opportunities and local entertainment
International Destination Expo Specialist Certifications Each agent attending IDE Lyon will have the opportunity to earn up to 5 niche specialist certifications on the following: France Destination Specialist Mature Adult Travel Trends in the European Market Wine / Gastronomy Soft Adventure Travel Honeymoon Market in Western Europe Rail Travel Unique River and Barge Cruising
International Destination Expo Schedule-at-a-glance Friday, April 11Just Added! Complimentary Sightseeing Saturday, April 12 Morning Just Added! Complimentary Sightseeing 2:30pm Specialty Seminars 1. Profitable Sales Opportunities for Selling Hotels in Western Europe 2. The Sugar and Spice of France 5:00pm Opening General Session/Opening Event Courtesy of Lyon Convention Bureau – Location: Cite de Congres
International Destination Expo Schedule-at-a-glance Sunday, April 13 9:00am–11:00am Certification Seminars 1. France Destination Specialist 2. Travel Using Your Senses – Culinary Tourism – The Hidden Harvest 3. Top 10 European Honeymoon Experiences That Will WOW Your Customers and Turn Them into Customers for Life! 4. An Insider’s View – River Barges and Cruises in France 11:15am–12:00pm Product Seminars 1. Destination Germany 2. Hotel Barge Holidays on the Midi 3. Inter-Continental Hotels Group on France and Western European Markets 4. Burgundy – Ideal Destination for Your Clients 1:00pm–1:45pm Product Seminars 1.Marriott’s Travel Agency Friendly Sales Support Programs 2. Saxony Tourism 2:00pm–5:00pm Trade Show 7:30pm Gala Dinner Location: Hotel de Ville (Town Hall)
International Destination Expo Monday, April 14 8:30am–10:30am Certification Seminars 1. France Destination Specialist 2. Top 10 List of European Honeymoon Experiences That Will WOW Your Customers and Turn Them into Customers For Life! 3. C’est Magnifique – Selling France to Mature Travelers 4. The Sugar and Spice of France 9:00am – 10:00am Supplier Seminar: Understanding and Marketing to the Home-Based Travel Agents in the United States 10:45am–12:45pm Trade Show 2:00pm–3:00pm General Session 3:15pm–5:15pm Certification Seminars 1. Travel Using Your Senses – Culinary Tourism – The Hidden Harvest 2. C’est Magnifique – Selling France to Mature Travelers 3. Europe on TRACK – Getting the most out of Rail Travel 4. An Insider’s View – River Barges and Cruises in France 7:30pm Evening of Shopping and Dining Location: Printemps Department Store
International Destination Expo Tuesday, April 15 8:30am–10:30am Certification Seminars 1. Top 10 List of European Honeymoon Experiences That Will WOW Your Customers and Turn Them into Customers For Life! 2. C’est Magnifique – Selling France to Mature Travelers 3. An Insider’s View – River Barges and Cruises in France 4. Off the Beaten Path: Capturing France’s Best Spots for Your Soft Adventure Clients 10:45am–12:45pm Certification Seminars 1. France Destination Specialist 2. Travel Using Your Senses – Culinary Tourism – The Hidden Harvest 3. Europe on TRACK – Getting the most out of Rail Travel 2:00pm Half Day Sightseeing Tours 7:30pm Final Gala courtesy of South African Tourism Wednesday, April 16 Full Day Sightseeing Tours Thursday, April 17 Just Added! Complimentary Sightseeing Plan to register today at www.asta.org/Events
International Destination Expo EVENING EVENTS Saturday, April 12 - Experience French cuisine with dinner at the Cite Centre de Congrès. • At the seated plated dinner, network with both exhibitors and fellow chapter members and agents as you experience the best of Lyon food and wine. • Sunday, April 13 – Enjoy dinner at the Hotel de Ville, Lyon’s Town Hall. Wander this beautiful venue and take the opportunity to mingle with chapter members, exhibitors and Lyon chefs as they prepare amazing dishes before your eyes.
International Destination Expo EVENING EVENTS • Monday, April 14 – Wander through the French department store Printemps during an IDE-only evening. • Afterwards, a dine-around will allow agents to sample restaurants of Lyon and allow chapters the chance to get together for an evening out on the town. • Tuesday, April 15 – Preview the IDE 2009 with an evening of South African food and entertainment. • Enjoy a sneak preview of the wonders that await you in South Africa during the 2009 IDE and take advantage of the opportunity to sign up early for the conference. This event will give agents a chance to end their trip by networking with new contacts and planning for next year’s IDE
International Destination Expo Complimentary Sightseeing Agents attending IDE have the opportunity to choose from 17 tours of Lyon. These dynamic and unique tours are included in the registration fee. Register today to ensure your first choice of tours, as space is limited! Half-Day Tours Full-Day Tours
International Destination Expo NEW SIGHTSEEING DAYS ADDED!!! Agents can now take advantage of FREE pre and post half day tours in Lyon! Plan to come early or stay later and take one of these tours FREE on the pre/post days! NEW Complimentary Pre/Post Half-Day Tours Lyon Renaissance District & Its "Traboules“ Saturday, April 12 and Thursday, April 17 Lyon World Heritage Tour Friday, April 11 and Thursday, April 17 The Murals of Lyon Friday, April 11 and Thursday, April 17
International Destination Expo Plan to book your chapter’s pre and post tours now. Many tours have booking deadlines and you will want to take advantage of these great tours before the deadline passes! If you need assistance booking a pre or post tour specifically for your chapter, please contact ASTA staff and we will help you book your tour.
International Destination Expo Book these tours by January 15: Lakes and Mountains in Savoie Mont Blanc Spectacular French Alps Take advantage of these by February 1: Aix les Baines - Full Day From Lyon to Nice, Chamonix, Annecy & Grenoble Half Day Culinary Session - lunch or tasting Tour to Chamonix - Full Day Make sure to book these prior to February 15: French Viticulture Adventure, Champagne & Burgundy Boat Cruise on the Rhone - Full Day
International Destination Expo Don’t forget to book before February 20: Tour on the French Riviera Bonjour Provence at Domaine de Valmourine Colors of Burgundy These are available until March 15: Lyon to the Loire Oenological Tour in the Beaujolais - Full Day These great tours are open until April 2: Champagne & Burgundy - 4 day Drome & Provence - 3 day tour Wine & Chocolate Tour - 1 day Wine Tasting and Initiation to Oenology, Lyon Burgundy and Loire Valley - 4 day
International Destination Expo Fabulous Hotels With rates starting as low as just 65 Euros, you won’t want to miss the chance to experience the charm and style of Lyon’s wide variety of hotels! Everything from romantic courtyards rooms to high-rise properties with amazing views, Lyon has it all. 22 properties await you, including: • Cour des Loges • Radisson SAS • Hotel de la Cite Concorde • Reine Astrid All Suites • Hotel Best Western Chalemagne • Hotel Mercure Carlton • Sofitel Lyon
International Destination Expo Booking your hotel is easy! In order to allow delegates the ease of booking directly with the hotel properties, all hotels have provided an email address, direct online booking site, or booking form listed next to the hotel name online. Just contact the hotel of your choice – they are eager to take your reservations! If you need any assistance or if you want to have a block of rooms specifically for your chapter, please contact ASTA staff and we will help you right away. Plan to register today at www.asta.org/Events
International Destination Expo Lyon is so easy to get to from multiple European gateways – its central location is ideal!
International Destination Expo Just a short flight or train from cities such as Paris, Geneva, Madrid, Milan, Rome, Frankfurt and many more!
International Destination Expo Transportation Options Rail • Rail Europe - Delegates and companions will receive AD75 on passes and discounts on tickets. Cities like Paris and Geneva are less than two hours by rail to Lyon! Airlines flying to Lyon Air France L’Avion Continental Lufthansa (through points in Germany) Iberia (through points in Spain) Air India (through the UK) United SAS (through Denmark) British Airways (through the UK) Delta And many more!
International Destination Expo For just $289, you will return to your office: • Certified as a specialist in up to five niche markets of Europe • Ready to contact European suppliers directly through your contacts at the trade show – which gives you an edge over other agents without specialized contacts • The ability to tell your clients about your first-hand experiences of the wine, food and attractions of Lyon and France in general • With the tools to promote your new skills through press releases and web site listings – telling your clients and future clients that you are the one to see when they want to plan their travel to Europe. • A Swiss cheese press release will be sent to all agents attending the IDE, which you can then customize and send to your local papers for publication – it’s publicity that is free and lets you stand out from your competition. • Your listing on TravelSense.com as a travel agent specializing in European vacations is invaluable and is seen by thousands of consumers each month! So, sign up today and remember NON-MEMBERS AND GUESTS ARE WELCOME! Plan to register today at www.asta.org/Events