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How The Duck Store “ Gets Its Grad On ”. Arlyn Schaufler - General Manager. Our Preparation Process. Work with vendors to secure date (4 days) Discuss marketing and publicity elements Order and stage all product Map out vendor locations Coordinate with web/mail order.
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How The Duck Store “Gets Its Grad On” Arlyn Schaufler - General Manager
Our Preparation Process • Work with vendors to secure date (4 days) • Discuss marketing and publicity elements • Order and stage all product • Map out vendor locations • Coordinate with web/mail order
Fun & Unique Ways to Market on Campus • Ads in student newspaper • On Campus Flier Distribution • Proud Parent Letter • Faculty Memo • Event Signage and Collateral • Pinterest page • Mortar board decoration contest
Students Let Their Personalities Shine Most School Spirit Most Creative Best Use of Recycled Materials Best Incorporation of Major
Our Campus Store Turns Into Grad Central • Provide signage and balloons for tables • Set up vendors so they flow • Provide a 3-tier pricing system for ease • Make it a fun atmosphere!
Our 2012 Results • 3900+ students served • 3100+ purchased package • 55% of those purchased during Grad Fair • Grad Fair sales +43% vs. 2011 • +20% overall vs. 2011
Suggestions For a Successful Event • Provide lunch and soft drinks for all vendors • Dress mannequins with all optional products • Layout map and inform vendors, plan parking • Provide a photographer and regalia to use • Stay open late one of the nights & expect a last minute rush • Promote, activate all marketing channels
Thank You For more information: Stacy Miller Academic Regalia Coordinator 541-346-9479 smiller@uoregon.edu
Electronic Grad Fair • Paperless • Reduces labor cost • Streamline the ordering process • Reduces errors • It’s 2012…Time to move forward