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Meaning of ROI…

Global Corporate Circle DCMI 2003 Workshop Metadata, Search and Meaningful ROI Mike Doane Sr. Content Analyst SBI and Company. Meaning of ROI…. “Really Only Imaginary”. “Rip Off Investment”. “Return On Illusion”. ROI= average benefit over three years / initial cost.

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Meaning of ROI…

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  1. Global Corporate CircleDCMI 2003 WorkshopMetadata, Search and Meaningful ROIMike DoaneSr. Content AnalystSBI and Company

  2. Meaning of ROI… “Really Only Imaginary” “Rip Off Investment” “Return On Illusion” • ROI= average benefit over three years / initial cost. • Fully loaded cost = 135% of salary. • --Nucleus Human factors can influence up to half of the total potential value to be derived from a collaborative application. Breadth and repeatability are the key points to remember when deploying or upgrading an application. Help a lot of people many times… --Nucleus

  3. The Investment… Avg. annual cost per employee for file searching, verification, organization and backup: $8,200* International Tobacco Company 40,000 employees X $8,200 = $328 Million per year $100k annual cost per employee 20,000 employees searching 1.0 hours per day = $50 hour x 20k = $1 Million per day Internet Software Company 4,000 employees X $8,200 = $32.8 Million per year $120k annual cost per employee 2,000 employees per day 2.0 hours per day = $60 hour x2 x2k = $240,000 per day • Costs to build and implement average initial meta data solution: • Consultant: 12 weeks: $150,000 ($2,500 per day, per person) • Software: $0 - $85,000 (depending on usage) • Employee(s): 12 weeks, 50% FTE, 3 people, $45,000 • Total initial investment: $195,000 - $275,000 *Source: GISTICS; SBI analysis

  4. Finding the desired file faster 18.1 Reduction in time spent transferring files 25.1 % reduction of time spent away from primary activity* Less time spent reorganizing files 43.5 Fewer file lookups required Other time savings 15.7 6.6 The Return… Any improvement in the ability to find content reduces the overall cost to individuals, workgroups and the enterprise Individuals realize reduced effort benefits: *Source: SBI analysis

  5. The Future… How could using the Dublin Core help? • Potential cost reductions: • Reduced consultant fees (From 12 to 8 weeks, saving $50,000) • “Jump start” projects • Less wait time until employees begin using • Standardized metadata set for sale • Other issues: • Recognized corporate standards • Vertical market orientation • Close integration with content technologies

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