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DM355 (public) customer presentation

DM355 (public) customer presentation. John Dixon Low Power DSP Marketing . Agenda. Roadmap RTM Timeline End Applications DM355 B-Diagram Power Consumption Software offering 3P Business Model. Software. Software. Tools. Tools. DaVinci Next. DaVinci Future. Software. Tools.

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DM355 (public) customer presentation

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  1. DM355 (public) customer presentation John DixonLow Power DSP Marketing

  2. Agenda • Roadmap • RTM Timeline • End Applications • DM355 B-Diagram • Power Consumption • Software offering • 3P Business Model

  3. Software Software Tools Tools DaVinciNext DaVinciFuture Software Tools DaVinciDM648/47 Support Support Support Software Tools DaVinciDM643x*4 Devices Support DaVinci™ Processors Support Complete Video Portfolio Device Announced Announcing Today Future * New C64x+™ Core Higher Performance $39.95 - $65.95 Samples Now Production Q407 All pricing at 10Ku Software Tools DaVinciDM6441/3/63 Devices $9.95 - $22.00Samples Now Production 2Q07 Power LowerCost Support Lower Cost & Power $24.95 - $34.95 In Production Tools Software DaVinci DM355 MPEG4 HD $12.60 Sampling Now Support Time 2007 2005

  4. DM355 Target Markets IP Security Camera Video Door bell Video Baby Monitor 4- Channel DVR ECG Monitor Portable digital TV / NAV Audio + WiFi + Satellite PMP / STB Companion Embedded cameras Digital Picture Frames

  5. MJCP Co-Processor MPEG-4 JPEG USB 2.0HS OTG UART x3 ASPx2 TMS320DM355 Processors Available Now High Definition Video Performance • HD MPEG-4 Encode or Decode @ 720p, 30 fps • JPEG encode or decode at 50 MPixels/second • MPEG-4 and JPEG codecs included, no royalties or license fees to TI Features • Core • ARM926EJ-S™ Core, 216 MHz or 270 MHz • MPEG-4 & JPEG Coprocessor (MJCP) • Video Processing Subsystem • Memory • ARM: 16KB I-Cache; 8KB D-Cache; 8KB ROM; 32KB program/data • Peripheral Highlights • USB 2.0 HS OTG device and mini-host w/ PHY • External memory interface (EMIF) • Mobile DDR/DDR2 Package: 13 x 13 mm BGA, 329 pin, 0.65mm pitch TMX320DM355ZCE216Pricing: $12.60 in 10KU TMX320DM355ZCE270Pricing: $14.95 in 10KU Video Processing Subsystem Front End ARM Subsystem Preview CCD Controller Video Interface Histogram/3A ARM926EJ-S CPU Resizer Back End Enhanced On-Screen Display Video Enc 10b DAC DMA Data & Configuration Bus Connectivity System Peripherals EDMA PWMx4 Timerx6 WDT Serial Interfaces Program/Data Storage I2C mDDR/DDR2 EMIF NAND/ ECC EMIF MMC/ SDIO x2 SPI x3

  6. Video Processing Subsystem Front End MPEG-4 & JPEG Co-processor VPSS Preview Preview CCD Controller Video Interface Histogram/3A Resizer Resizer Back End On-Screen Display (OSD) On-Screen Display (OSD) Video Enc (VENC) Video Enc (VENC) 10b DAC 10b DAC Built in video encoder and DAC saves ~ $2 on overall BOM cost DaVinci Provides HD Video Performance and Lowers BOM Cost VPSS + MJCP provides equivalent of 640 MHz DSP processing power, ARM available for OEM product differentiation • Integrated MJCP • MPEG-4 SP HD (720p) encode or decode, 30 fps • JPEG 50 Million pixels per second MJCP ARMSubsystem ARM216 MHz CPU Application Specific Peripherals DSP Equivalent Performance VPSS Feature DSP Equivalent Performance MJCP Feature DM355

  7. ~ $250 With DM355 ~ $500 DM355 ARM VPSS MJCP • HD video encode • 12 MP images MPEG-4 codec JPEG codec APIs Codec Engine • HD video decode • 12 MP images Operating System ~ $120 1/2 cost 4X video resolution 2.5x image resolution ~ $200 DM355 Enables HD Products Up to 50% off Today’s Product Price Now • HD video encode • 7 MP images USB 2.0 10bDAC • SD video decode • 5 MP images

  8. Excellent Power Consumption • Standby power (deep sleep mode) – <5 mW • Image and video preview – < 200 mW without DRAM power; < 250 mW including DRAM power • SD video encode and playback – < 250 mW without DRAM power; < 330 mW including DRAM power • HD video encode (720P) – < 400 mW without DRAM power; < 550 mW including DRAM power • High speed image processing (> 50 MP/s) – < 300 mW without DRAM power, < 400 mW including DRAM power

  9. Battery Life for DM355-Based HD Products is More Than 2x Competition 80 minute continuous HD video capture and display with 2 AA batteries for entire HD product system DM355 Power Consumption Specs • <400mW for HD Video encode • ~ 1mW standby power, deep sleep mode Minutes of HD Video Capture and Display 80 DM355 Competition 30 Creating a True HD Digital Video Recording Device

  10. TI Software Developments • TI codec's available 4th Sept • MPEG4 SP HD encode/ decode (closed system) • JPEG encode/ decode • G.711 • TI Software Roadmap 1Q08 • MPEG4 SP decode (universal) • MPEG4 upgrade

  11. HD Performance on DM355 Display on SD LCD/TV Display on HDTV X X - MPEG4 HD Decode and HD Display can only be achieved with the DM355-270 - MPEG4 SD and SD Display can be achieved with both DM355-216 and DM355-270

  12. DM355 GUI Additional Software Features Functionality Codecs Networking Capabilities DaVinci™ Technology & Third Parties Enable Fastest Time to Market Video/Imaging sensors Reference Designs WLAN GUI/Browsers Audio codecs Audio codecs Audio codecs JTAG Emulator Linux Reference Designs GUI/Browsers Windows CE TES/Bitflash OpenGL PrOS

  13. DV-EVM – Available Now DM355 Digital Video Evaluation Module • MontaVista Linux Demonstration Version • Drivers for UART, I2C, SPI, EDMA, NAND,MMC, SD Card, USB Host/Gadget, • Video Processing Subsystem (Display, Capture, CCD Controller, Resizer, Previewer) • OSS Audio (ASP), GPIO, PWM, WDTIM • Uboot loader • JPEG/MPEG 4 SP/G.711 Codecs • Video Input/Output, Audio In/Out, UART, External EMAC, USB 2.0, JTAG • Freely available ORCADs, schematics • TMDXEVM355: $495

  14. Backup

  15. DM355 Code Compatible DM6446 DM644X scaling down to DM355 PerformanceVICP Lower Power Up to 720P HD MPEG4 Encode, JPEG Near third the operating power DM644X ~ 1/3 power and ~1/3 price for MPEG4 and JPEG codec apps with same ARM and Linux SimilarPeripherals SameARM9 Core VISA APIs Code Compatible VPSSPorts - NoEthernet Same Davinci SW Framework MontaVista Linux

  16. DM355 DM6433 DM6435 DM6431 DM6443 DM647 DM6446 DM6437 DM648 DaVinci™ Technology Announcements To Date First products DaVinci™ Technology Brand Launch Digital Video Evaluation Module 2005 2007 2006 DM6441 Digital Video Software Development Kit

  17. DM355 Audio Battery Life Estimates 25c temp; assumes ARM=69MHz@1.3V; mDDR = 79MHz; 1200 mAHr @ 3.6V 69 MHz ARM utilization requires limitation on video support due to clock dividers

  18. DM355 VGA MPEG4 Decode Battery Life Estimates DM355 QVGA decode power is slightly lower 25c temp; assumes ARM=69MHz@1.3V; mDDR = 79MHz; 1200 mAHr @ 3.6V

  19. DM355 Kodak Selects DaVinci™ Technology for Next-Gen Cameras Kodak leads HD camera performance with pricing under $250 • Features: • HD MPEG-4 @ 720p, 30fps encoding • In-camera image editing • Longer battery life • Noise filter • Image/Video stabilization • Panoramic stitching • Lens distortion & shading correction

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