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Finding & Measuring Disruption Potential

Finding & Measuring Disruption Potential. 2005 Luca Bruno, 2013 Michael Sohn - AP. Darwin The Expression of Emotions in Man and Animals. 1800s. !. Ekman Facial Action Coding System (FACS). 1960s. Automated Facial Coding. Coding. Emotions. 1800s. 1960s. 2010s.

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Finding & Measuring Disruption Potential

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  1. Finding & Measuring Disruption Potential 2005 Luca Bruno, 2013 Michael Sohn - AP

  2. Darwin • The Expression of Emotions in Man and Animals 1800s

  3. ! Ekman • Facial Action Coding System • (FACS) 1960s

  4. Automated Facial Coding Coding Emotions 1800s 1960s 2010s

  5. Facial Coding in Advertising 30+ • countries • 20+ • categories 1,000+ • videos tested 15” to 5’ • content length

  6. Tap into the mind of millions

  7. Subconscious reaction to whole categories 80 70 60 50 40 30 20 • Stagnation • Disruption % happiness Months

  8. Validate ideas quickly with true behavioural data 48h • Quick turnaround 10x • Faster than traditional methods 5 • Minutes to order a study 300 • Hundreds of people

  9. Get actionable insights and predict behavior 60% Likelihood of making a purchase 74% Likelihood of becoming a fan of the category 85% Likelihood of brand Recommendation

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