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Newspaper Media Today: Moving Forward

Newspaper Media Today: Moving Forward. Caroline Little President & CEO c aroline.little@naa.org. Newspaper Print Audience Is Very Large. 79 million read on average weekday 94 million read on average Sunday 137 million in the past week Past week net reach for print :

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Newspaper Media Today: Moving Forward

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  1. Newspaper Media Today: Moving Forward Caroline Little President & CEO caroline.little@naa.org

  2. Newspaper Print Audience Is Very Large • 79 million read on average weekday • 94 million read on average Sunday • 137 million in the past week • Past week net reach for print: • 46% for 18-24 year olds • 60% for college grads • 62% for HHI $100K+ • Including digital platforms, it reaches 161 million adults! Source: Scarborough Research, Release 2, 2013, USA+

  3. Audience Spreading Across Platforms Base = U.S. adults who read a newspaper in print, visited a newspaper website or read a newspaper on a mobile device Source: Scarborough USA+, Release 2, 2013

  4. More Platforms = Larger Audience Source: comScore

  5. Newspaper Digital: Extensive Reach • 72% of the 18 – 34 age group • 68% use mobile • 36% are mobile exclusive • 77% of females 18 – 34 • 62% use mobile • 39% are mobile exclusive Source: comScore

  6. More Than One-Fourth of Digital Audience is Mobile Exclusive Source: comScore

  7. Annual News Revenue: $63 Billion Source: Pew Research Center

  8. Advertising Revenue Across News Sectors Source: Pew Research Center

  9. Shifting Sources of Newspaper Revenue 9

  10. Four Key Takeaways about Newspaper Media • We deliver large audience across print & digital platforms, with mobile usage growing fast • We deliver in key demographic segments of active consumers, including 18 -34 • Our revenues are diversifying rapidly • More than half of all news revenues come from newspaper media

  11. Newspaper Media Today: Moving Forward Caroline Little President & CEO caroline.little@naa.org

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