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CLUSTER MAGIC:

CLUSTER MAGIC:. Creating Synergy for Business and Workforce. Kathy Zavala Stearns-Benton Employment & Training Council Tom Moore & Henry Fischer St. Cloud Area Economic Development Partnership. BACKGROUND. PURPOSE & VISION.

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CLUSTER MAGIC:

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  1. CLUSTER MAGIC: Creating Synergy for Business and Workforce Kathy Zavala Stearns-Benton Employment & Training Council Tom Moore & Henry Fischer St. Cloud Area Economic Development Partnership

  2. BACKGROUND

  3. PURPOSE & VISION • Purpose: To coordinate strategies for enabling the vision and to coordinate the efforts for promoting prosperity in Central Minnesota. • Vision: Prosperity in Central Minnesota. Growth is not the same as prosperity. Growth is only desirable (“strategic”) if the standard of living rises. Human Services Development EconomicDevelopment

  4. Over the past several years, the team of partners has conducted extensive regional workforce, social service, and economic research and has targeted specific industries and occupations that are positioned to create results. The first three phases of the project included organization, baseline data collection, determining strategic industries and initiating related initiatives to build. Working to align organizations in the community has been a consistent goal and task. Communications have included: Community Assessment (2002) Two Community Summits (2004, 2005) Co-sponsor 7 Revolutions Conference (2007) Website presence (2003-present) Various Email Campaigns Numerous reports to Partner Organizations Email update summer of 2008 2002 - 2007 PSG TIMELINE Partners for Strategic Growth is an initiative in Central Minnesota to enhance positive growth in the community by growing strategic industries and building the 7 Forms of Capital.

  5. GOALS Elements of an Effective Region (from the Council on Competitiveness): • A shared economic vision • Strong leadership • An over-arching organization for economic development • Broad-based collaboration • Rigorous analysis, and clear action steps • Strategies for dealing with economic transitions In addition, local leaders have challenged the Partners to: • Bring the right people to the table to discuss and work on various aspects of this work (engage the region’s public and private leaders in an “ongoing dialogue” • Work to develop the on-going vision for the community, in terms of prosperity and what it will take to have a vibrant economy in the years ahead. • Oversee the structure and sustainability of the effort • Be the “keepers of the dream” Regions around the world have developed public/private partnerships to coordinate economic strategy at a regional level – the place where the Council suggests this work needs to happen, as regions are the building blocks of the global economy.

  6. BUILD STRATEGIC INDUSTRIES The Strategic Industries (SI) were chosen by the community as areas to focus, based upon their potential for growth and high wages in the region. See also: 2002 Community Assessment for the detailed process and definitions. *Note: In the Health Industry, the decision was made to focus on Science Based Industries, as a growth strategy, since the health care delivery side is so well established in the region. Also note that additional Affiliated Organizations will be added with new and more recent collaborations...

  7. BUILD STRATEGIC INDUSTRIES Strategy Principles: • We must focus on building the strategic industries in the region, not at the neglect of other industries, but as a means for strategic growth. • We must cultivate an environment that is conducive to starting, growing and expanding businesses. A strong entrepreneurial environment is important for growth and innovation. • We need to look more closely at cluster development, and use it as a tool for development. Initiatives: • Retention and Expansion • Build public sector awareness of private sector needs in the region, by working with the Partnership and the Chamber and other relevant organizations • Innovation and Start-up • Support Entrepreneurship through the Anderson Entrepreneurial Center, Small Business Development Center and other relevant organizations • Enhance the business mentor program through SCORE • Support transfer of knowledge and strengthen connection with and through the universities • Recruitment and Marketing • Coordinate a Task Force for recruiting strategies, working with Marketing Central MN initiative • Cluster Development • Continue to foster cluster development, including building of associations (like the Manufacturing Partnership) and sharing data (as ENS) working with the WFC, Partnership, Chamber, and the like...

  8. BUILD THE 7 FORMS OF CAPITAL Note: additional Affiliated Organizations will be added with new and more recent collaborations...

  9. IMPACT

  10. ACTION AGENDAS FIRMS • Recognize the importance of location to competitive advantage • Take an active role in improving competitive environment (consistently communicate needs to universities, training centers, etc) • See cluster as a competitive advantage • Contribute actively to cluster development activities (recruitment, new ventures to build-out cluster, etc) REGIONAL AND LOCAL GOVERNMENT • Strongly support K-12 education • Upgrade core business infrastructure (transportation, communications, specialized training) • Develop a regional strategy that involves all stakeholders • Encourage cluster development CLUSTER SPECIFIC INSTITUTIONS FOR COLLABORATION • Promote cluster awareness • Engage in ongoing diagnosis of cluster’s competitive positions • Develop training and management programs • Actively participate with government in recruitment efforts • Widen institutional membership to include all cluster constituents HIGHER EDUCATION INSTIUTIONS • Recognize the important role of higher ed. institutions in regional economic development • Create and support technology transfer departments • Actively participate in cluster development efforts. • Align curricula and research to meet the needs of local clusters • Support company start-up efforts through mentorship, entrepreneurial, education, financing... Source: Clusters of Innovation: Regional Foundations of U.S. Competitiveness

  11. STRATEGIC INDUSTRY SECTOR INITIATIVES • This is “owned” by the community. Integration of 5 industries and 7 Forms of Capital drives work plans of multiple economic development, human services development, community development and workforce development organizations. Mapping or tracking of ever-evolving and growing initiatives would be great to do! The “how” hasn’t been answered. Examples include: • Health Services: Immediate need for Certified Nursing Assistants in extended care facilities. Is first step on a career ladder. Growing diversity of population and need to build regional capacity. Partnered with non-Metro area to develop and deliver Career Academies exploring careers in health services; certified nursing assistant training; training of instructors for CNA; English-as-a-Second Language CNA model. • Manufacturing: Development of Manufacturing Partnership of Central Minnesota (4 County) and receipt of $75,000 sector grant to develop on-line video tours of manufacturing facilities for use in education/training/employment programs; scholarships to post-secondary enrollees not likely to complete training due to unmet financial neet; expansion of STAR Camp to Wright/Sherburne area; report on value of manufacturing to region; marketing; purchase of 2 robots for use by youth to reach other youth; development of pre-manufacturing certificate program with SCTC. (CMMA) • 95% of SBETC’s training scholarships is in the strategic industries. • SBETC’s summer youth Camp Challenge program does career exploration in strategic industries.

  12. CLUSTERS VS. SECTORS • “Sectors”: Groups of firms with commonalities • “Industry Clusters”: Groups of firms with linkages • “Clusters”: Groups of industries OR people

  13. CLUSTERS VS. SECTORS

  14. PURPOSE & VISION • Purpose: To coordinate strategies for enabling the vision and to coordinate the efforts for promoting prosperity in Central Minnesota. • Vision: Prosperity in Central Minnesota. Growth is not the same as prosperity. Growth is only desirable (“strategic”) if the standard of living rises. Human Services Development EconomicDevelopment

  15. CENTRAL MN STRATEGIC INDUSTRY CLUSTERS • PRINTERS ASSOCIATION • MIDWEST STONE FABRICATORS ASSOCIATION • SCIENCE INITIATIVE OF CENTRAL MINNESOTA • CENTRAL MINNESOTA MANUFACTURERS ASSOCIATION

  16. ST. CLOUD AREA PRINTERS ASSOCIATION - 50 Years Old! -  Primarily Social • Now - Trust & Teamwork • Cooperation NOT Competition - Printing Sludge, Suppliers & Workforce Issues

  17. MIDWEST STONE FABRICATORS ASSOCIATION (MWSFA) - St. Cloud - "The Granite City“ • Cold Spring Granite Company • Park Industries, Inc. • Eye Glass Lens Manufacturers • Local Granite Fabricators • Now - A Five State Regional Association • www.mwsfa.com - St. Cloud - "The Granite City“ • Cold Spring Granite Company • Park Industries, Inc. • Eye Glass Lens Manufacturers • Local Granite Fabricators • Now - A Five State Regional Association • www.mwsfa.com - St. Cloud - "The Granite City“ • Cold Spring Granite Company • Park Industries, Inc. • Eye Glass Lens Manufacturers • Local Granite Fabricators • Now - A Five State Regional Association • www.mwsfa.com

  18. MIDWEST STONE FABRICATORS ASSOCIATION (MWSFA) The Midwest Stone Fabricators Association is an association of certified professionals dedicated to helping its members grow their businesses. Why GraniteAbout UsMSFA MembersResourcesContactJoin MWSFAPhoto GalleryHomeRegister to Our goal is to help educate consumers on the features and benefits of natural stone, and provide our members with ongoing educational and networking opportunities. We'll provide resources to help members better serve their customers while preparing them to meet the challenges of growing their businesses.

  19. SCIENCE INITIATIVE OF CENTRAL MINNESOTA (SICM) • Mission - Attract Science Based Firms • Inventory Local Assets • Consultant - Industry Specific Knowledge •  Match Local Assets with Industry Needs • Regulatory Affairs Degree Program •  Bioscience Link Newsletter

  20. SCIENCE INITIATIVE OF CENTRAL MINNESOTA (SICM) • http://www.cmbioscience.com/ • http://www.cmbioscience.com/News/Newsletters/tabid/84/Default.aspx • http://www.msras.com

  21. CENTRAL MINNESOTAMANUFACTURERS ASSOCIATION • Manufacturers • Workforce • Staffing Agencies • Economic Development • Education

  22. CENTRAL MINNESOTAMANUFACTURERS ASSOCIATION • Convene: Organize and network firms to aggregate need and achieve scale. Examples: Workers Compensation, Cluster Development, Workforce Training • Concentrate: Focus expertise, programs and services to add relevance and value. Examples: Enterprise Minnesota, Workforce Centers, Education Systems • Innovate: Support R&D, design, creativity infrastructure and capabilities. Examples: Training Centers, Business Incubators, Shared Talent Centers • Connect: Open pipelines to markets, ideas, partners, underserved people, places Examples: Global Marketing, Bioscience, Business Development

  23. CENTRAL MINNESOTAMANUFACTURERS ASSOCIATION • Monthly breakfast meetings, seminar, tour • Legislative Committee • Social Committee • Workforce Committee • Program Committee

  24. CENTRAL MINNESOTAMANUFACTURERS ASSOCIATION • January: Inaugural Meeting • February: Workers Compensation • March: LEAN • April: Health Insurance • May: Synchronous Flow • June: Legislative Forum • September: R&D Tax Credits • October: Supply Chain Management • November: Competing In a Global Economy • December: Workforce Development: What’s In My Toolbox?

  25. CENTRAL MINNESOTAMANUFACTURERS ASSOCIATION • Teacher Training • Project Lead the Way • STAR Camp • Boys & Girls Club Tours of Industry • Video Tours of Manufacturers • Target Marketing • Website/Newsletter

  26. CENTRAL MINNESOTAMANUFACTURERS ASSOCIATION AFFILIATIONS: http://www.tsma.org/newindex.htm http://www.amfa-mn-wi.org/ Minnesota Precision Manufacturing Association http://www.mpma.com/

  27. MORE OPPORTUNITIES • Wood Product Manufacturing • Plastic/Composite Manufacturing • Call Centers/Data Centers/IT • Business & Financial Services

  28. CONTACT • Kathy Zavala Stearns-Benton Employment & Training Council (320) 308-5702 kzavala@sbetc.orgwww.sbetc.org • Tom Moore & Henry Fischer St. Cloud Area Economic Development Partnership (320) 656-3815 or 3816 t.moore@scapartnership.comh.fischer@scapartnership.com www.scapartnership.com

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