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Uniqlo: Japanese Casual Wear Global Leader

Discover Uniqlo's rise from Japan, expansion worldwide, latest products like Heattech, and market dominance due to its affordable high-quality clothing.

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Uniqlo: Japanese Casual Wear Global Leader

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  1. 498200135 英文三 周婉茜 499050628 影傳二 黃美玲 499050056 影傳二 謝宛伶 497651284 經濟四甲 孫毓寧

  2. UNIQLO Background History Store Count

  3. background • Uniqlo Co., Ltd. is a Japanese casual wear designer, manufacturer and retailer. • The company was originally a division of Fast Retailing Co., Ltd.. On November 1, 2005, it was restructured as a separate wholly owned subsidiary called Uniqlo Co., Ltd. • Uniqlo is Japan's leading clothing retail chain in terms of both sales and profits. The company also operates in China, France, Hong Kong, Malaysia, Russia, Singapore, South Korea, Taiwan, Thailand, the United Kingdom and the United States.

  4. history • 1949-1994: rise in Japan • 1997: “SPA” strategy • 1998-2002: outlets spread and overseas expansion • 2002-2004: Uniqlo profits dropped sharply • 2005-present: further expansion • The goal of 5 trillion yen (about 61.2 billion US dollars) by 2020

  5. Store count • AMERICA : • U.S.A : 3 • EUROPE : • England :13 • Russia : 2 • France : 1 • ASIA : Taiwan : 6 Japan : 854 China: 93 South Korea : 65 Hong Kong :15 Singapore :5 Malaysia :2 Thailand :1

  6. UNIQLO SWOT Analysis

  7. Strength • Emphasize” Made for all” • Average of ages • Basic & functional goods • Best Service • Expand quickly in Taiwan markets

  8. Weakness • long-term R&D • Decentralize markets and customer bases in Taiwan • Competitive opponent

  9. Opportunity • Creative Marketing methods • Cooperate with celebrities and famous designers • Brand preference

  10. Threaten • International Brand enter to Taiwan • Reasonable price ? • Reduce to buy

  11. The Logo

  12. The Sloan Rhyme: Uniqlo, Made for all. Target customer: People from all ages Easy to remember

  13. Advertising

  14. Commercial Casual function Modern simplicity Freely playful mind Commercial 1 http://youtu.be/3lW9QyKI_sA Commercial 2: HighTech http://youtu.be/1Y1F9OVncSw

  15. The latest products of UNIQLO Heattech Ultra light premium down jacket

  16. What is Heattech? absorbs body moisture smooth and soft highly resilient and durable Especially for men’s heattech of which the fabric can quickly absorbs moisture that keeping you dry and refreshed.

  17. What is Ultra light premium down jacket? further weight reduction high quality of bounce and fluffiness portable and fits in your pocket SO LIGHT! water-resistant

  18. TV Commercials Chen Yi Han Ver. http://www.youtube.com/watch?feature=player_embedded&v=CuWExQrVPBc Chen Bo Lin Ver. http://www.youtube.com/watch?feature=player_embedded&v=OfHNwMMzgSE

  19. Conclusion Idea :made for all Be original Change clothes, Change the world Japan’s Brand/Company Common Price but High Quality Simple and Comfortable Concentrative Advertisement Shopping at home Very Popular

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