South Lanarkshire Local Food & Drink Development Programme

1. South Lanarkshire Local Food & Drink Development Programme Yvonne Rogers Rural Development Team Leader South Lanarkshire Council 24 March 2010

2. Overview • Background • Our approach • SAC study • Landscape Partnership • Key findings • Recent events • Future plans

3. Our rural area

4. Strawberry fields Strawberry fields

5. Carluke

6. Law Village, Jam factory

7. Law Village, Jam factory

8. Since 17th century commercially growing fruit– apples, plums, damsons, strawberries, tomatoes Clyde Valley was food basket for Scotland Many fruit unique to Clyde Valley Clyde Valley orchards Large number of farms across area Meat and dairy production Farming diversification Scottish Rural Development Programme Background

9. Our approach • Managing change for farming families project • Collaboration key theme - Clyde Valley Farms Direct • Local Food and Drink Project • Scottish Agricultural College • Close the gap between producers and purchasers • Establish our supply and demand baseline • Understand barriers • Understand opportunities • Links to local food schools pilot • Links to tourism and sustainable development agendas • To increase the purchase of local foods by local people, local businesses and visitors to the area

10. Project objectives • To raise to profile of South Lanarkshire produce. • To increase sales turnover of local producers within South Lanarkshire. • To identify potential suppliers/outlets of local food • Investigate new supply and collaboration opportunities for local food and drink producers. • Clarify the local food and drink provision

11. Product type • Markets serviced • Speciality Retail • Foodservice • Wholesale • Farmers’ Markets

12. Map of producers and suppliers

13. Key Findings • 40% identified barriers Lack of interest from large scale suppliers within the region Cheaper alternatives being available from multiple retailers Local distribution A lack of development funding A decrease in the number of specialist retail outlets • 80% willing to collaborate • Food network

14. Businesses buying local food

15. Food Type being purchased

16. Barriers to growth • Lack of knowledge of local producers • Rising costs of fuel and utility bills • Inconvenient – No one stop shop • Go to farms for eggs and to farmers' market – No delivery • No time to look for suppliers • Logistics required to obtain local produce

17. Key recommendations and future plans • Stimulate demand • Attend food events • Lanarkshire Business Award • Stimulate business growth • Business development programme • Public procurement • Best practice/ Meet the producer visits • Food tourism • Collaboration • Food network • Champion • Brand • Retail outlet? • Resources • Expand the directory • website

18. Events • Local food and drink showcase 15 June 09 • 28 producers • Trade event • Royal Highland Show • Cabinet secretary launched directory • BBC Good Food Show in October • Consumer show • Over 20,000 visitors Glasgow SECC

19. Good Food Show 2009

20. Good Food Show 2009

21. Good Food Show 2009

22. Good Food Show 2009

23. Clyde and Avon ValleyLandscape PartnershipOur people, Our land, Our history:Shaping Our Future The Rural Development Trust

25. Clyde and Avon ValleyLandscape Partnership • Clear vision • “Physical, social and cultural paths through the landscape that will create a better understanding and stronger connections between people and the landscape”

26. Future plans • Recommendations from SAC Study • Trade focus to date- supply side • Evaluating a Lanarkshire approach • Considering priorities and impact • Raising awareness and profile at every opportunity • Challenging misperceptions • Long term approach • Best practice in other areas • Raise awareness – shout about it! • Explore all funding opportunities

27. Conclusion Thank you Questions? Contact Yvonne Rogers 01698 455679 Yvonne.rogers@southlanarkshire.gov.uk