1. Whether developing digital marketing strategies, writing fully integrated online & offline marketing plans, mobilizing staff into social media teams, integrating virtual world events, delivering web sites and social media platforms or nurturing and training staff into world class marketing teams, Paul’s mentoring, advising and delivery of innovative marketing projects has helped to boost the results of, literally, hundreds of organizations from blue chips to innovative SMEs. His five books are published in seven languages. Emarketing Excellence 4th ed. is the most recent with America’s Jim Sterne referring to it as ‘a must read’. Paul’s SOSTAC ® Planning system is now used by organizations across the world & was voted in the top 3 marketing models of all time by the world’s largest marketing institution, the Chartered Institute of Marketing. Paul’s talks have been described as inspirational, innovative, insightful and always delivered in a carefully structured method so that the key points are easily remembered and, more importantly, actionable. Paul’s personal passion, is his innovative social media campaign built around inspirational true two minute stories, called the Great Sportsmanship Programme, an edutainment programme that mobilizes a new generation into sportsmanship values from Dublin to Dubai. Paul is also a visiting lecturer in the Cass Business School, London and speaks in Europe, the Middle East and the USA. Paul is a Fellow of the Chartered Institute of Marketing and has a B.Sc. (mngt) from Dublin University and an MBA from Cass Business School.