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Higher Education Conference

Higher Education Conference. enrollment management. The Role of Data and Playful Experimentation in Enrollment Management. A Look at Campuses and the State. Don Hossler Indiana University Bloomington Hossler@Indiana.Edu. An Advanced Organizer. Common understanding of EM

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Higher Education Conference

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  1. Higher Education Conference enrollment management

  2. The Role of Data and Playful Experimentation in Enrollment Management A Look at Campuses and the State Don Hossler Indiana University Bloomington Hossler@Indiana.Edu

  3. An Advanced Organizer • Common understanding of EM • Your challenges, expectations, and goals • The science of EM – information not data

  4. Purposes of Enrollment Management • State Purposes • Educated citizenry • Efficient use of state resources • Effectiveness • Economic development • Institutional Purposes • Number of students • Characteristics of students • Budget strategy • Institutional Image

  5. Defining Enrollment Management Organized by strategic planning & research and supported by research, enrollment management activities concern student college choice, the transition to college, student retention, & student outcomes. These processes are studied to guide campus practices in the areas of new student recruitment and financial aid, student support services, curriculum development, & other academic areas that affect enrollments

  6. Information Resource Management • Information Development • - research, analysis, evaluation, assessment • Information & Systems Management • - data processing, MIS, DSS • - the networked campus, web-enabled processes • Information Dissemination & Use : • - knowledge management systems; intellectual capital • - processes of organizational learning D. Kalsbeek, 2004

  7. The Incentive Structures • Graduation & degree completion • Transfer • Credit hours earned • Retention

  8. Science ofEnrollmentManagement • A caveat – information will not fix organizational structure, lack of expertise, or bad decisions • Data transformed into information are essential

  9. Relevant State Policy Trends at the National Level • Constrain demands for state resources going to postsecondary education • Appropriations to institutions • Support for student financial aid • Seamless transferability • Encourage transfer & articulation agreements • Mandate them • All of these are likely to increase the social acceptability of starting at Two-Year Colleges

  10. South Southwest West Number of High School Graduates, 1994-2018:Southern, Southwestern, & Western Regions Source: WICHE/The College Board, Prepared by Andre Bell, 2005

  11. Market Research • No dramatic compelling advantage • From a large campus…Personal attention, small classes, not fr. seminars, not theme residence halls • A complex message, uncertain results, not easily implemented

  12. The Playfulness of EM • Information delimits choices but seldom produces - the choice • Seldom a sure thing Yet, senior administrators often want, uncertainty reduction—a sure thing.

  13. Examples of the Intersection of Science and Playfulness • Using financial aid to affect access, diversity, quality, or revenue • Academic success • Persistence • Rankings • Information systems • Looking across campuses for effectiveness and efficiency

  14. Average Enrollment Yield by Level of Family Resources and Strength of Academic Profile: Expected Family Contribution Non-Aid Applicant Highest Mid Lowest Academic Rating (Based on ACT, HS Class Rank, HS GPA) / (Median ACT shown) 1 2 3 4 5 6

  15. Managing the Mix Expected Family Contribution Non-Aid Applicant Highest Mid Lowest Margin Merit Market Mission Academic Rating (Based on ACT, HS Class Rank, HS GPA) / (Median ACT shown) 1 2 3 4 5 6

  16. Always keep in mind, can our staffs and our systems handle this new initiative?

  17. When Working with Aid Models • Need good data, which is no easy task • Need multiple years • Need to carefully examine your our own past practices • Need to realize that you can never predict exactly • Sunk costs are largest problem • Can your systems handle your plan? • Can never predict your competitors’ behavior

  18. Look Under the Hood • What drives student rankings? • In your cluster of institutions – really not much variance & strategies easy to copy • In your cluster of IHEs – not much variance & most are easy to copy • % of Ranking Variance • FactorExplained • Teaching quality 3% • % students with jobs at graduation 0 • Responsiveness of the program 2% • Career services support 42% • Post-MBA salary 30%

  19. “The Quality of International Students is Declining”

  20. These New Programs at the Community College are Hurting our Regional Campus Enrollments! Actual data indicated they were enrolling students who simply had not been attending any postsecondary

  21. This Transfer Program Is a Model Program • Get our data

  22. One Final Problem in a System Environment • It’s a unit of analysis question. • Always a temptation to make the results fit our beliefs or political expediency. • Who controls the results?

  23. Higher Education Conference enrollment management

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