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Tripbirds: Social Hotel Booking with Affiliate Partners

Tripbirds is a social hotel booking site enriched with data from social networks like Facebook and Instagram. Utilizing the Affiliate Partners Program, Tripbirds allows users to find and compare hotels based on price, rating, and features. Users can easily share their shortlist with friends for input and book directly through the site. Founded in Stockholm in 2011, Tripbirds received funding from venture capitals and angel investors.

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Tripbirds: Social Hotel Booking with Affiliate Partners

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  1. www.tripbirds.com

  2. Tripbirds • Hotel booking site enriched with data from social networks (i.e. Facebook and Instagram) • Exploiting Affiliate Partners Program of booking.com [1]“typically affiliate sites like Tripbirds will get 10% of the total price of a booking” as  Martina Elm says according to [3], the community manager & PR for the site. • If any of user’s friends on Facebook have visited the place that she/he is looking for, the platform exploits the “check-in” and shows it to the user.

  3. Tripbirds How to use it* • Search for a city • See available hotels • Add interesting hotels to your shortlist • When you’ve added a few favourites, click ‘compare’ to get a nice comparison view on the hotels • Not traveling solo? Send your shortlist to your co-travelers, or simply share it on Facebook and Twitter to get input from friends. • When you’ve made your decision, we’ll put you through to a booking site. *extracted from http://tripbirds.com/faq

  4. Tripbirds Price from booking.com Book via booking.com Reviews from booking.com Photos from Instagram

  5. Tripbirds Compare hotels on: • Price, rating, features • Photos from instagram

  6. Tripbirds The business model

  7. Tripbirds Tripbirds is based on Stockholm, Sweden. Founded in December 2011 as social travel site. Start-up with $750,000 [4] from venture capitals and angel investors. Re-launched in August 2012 as a social hotel-booking site.

  8. References [1] http://www.booking.com/general.en-gb.html?sid=45ec1de804ebe4d0293eecc4de95c09c;dcid=1;tmpl=docs/affiliates [2] Techcrunch, 2011: http://techcrunch.com/2012/03/20/more-social-travel-tripbirds-picks-up-560k-from-paths-dave-morin-others-now-in-public-beta/ [3] Techcrunch, 2012: http://techcrunch.com/2012/08/28/tripbirds-pivots-from-social-travel-omnibus-to-social-hotel-booking-site/ [4] Tnooz, 2012: http://www.tnooz.com/2012/08/28/news/tripbirds-swaps-travel-tips-platform-for-social-media-led-hotel-booking-service/

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