Reaching the World for the Kingdom of God

1. Social Media and Christian Ministry Reaching the World for the Kingdom of God Presented by Naomi Jordan Cook

2. “So let's not allow ourselves to get fatigued doing good. At the right time we will harvest a good crop if we don’t give up, or quit. Right now, therefore, every time we get the chance, let us work for the benefit of all, starting with the people closest to us in the community of faith.” Galatians 6:9-10, MSG

3. What is Social Media? Social interaction with people in virtual communities and networks.

4. 7 Top Reasons to use Social Media • Faster and free communication to the world • Free to minimal starting cost • Freedom of speech • Little to no experience needed to start • Multiple usages • Different platforms to create, promote, share idea • Reach and empower larger audiences

5. Types of Social Media Platforms

6. “Watch the way you talk. Let nothing foul or dirty come out of your mouth. Say only what helps, each word a gift.” Ephesians 4:29, MSG Action Steps • Use social media to empower and encourage people • Post prayers and inspirational quotes • Congratulate friends and followers on achievements

7. Types of Social Media Platforms

8. Types of Social Media Platforms

9. How to Use Social Media Platforms

10. How to Use Facebook • Benefits • More than 750 million active users • Update easy with the lives of the people around the world • Share activities of the Ministry and the Teaching of Jesus Christ • Create a Facebook Page – Church, Leaders of the Church, Books etc. • Create Facebook Group – For Discussion on subject Matter ex. Prayer Warriors update

11. How to Use Facebook • Share Information: Post on Your and Others • Daily Scriptures • Teaching from Sundays • Quotes from Famous People and Church Leaders • From other leadership posting • Upcoming Events • Upload Pictures and Banners • Share Testimonies • Share Products

12. How to Use Facebook • Communicate • Personal messages • Chats • Posting on their walls • Tagging their names in posting • Share Word of God (despite distance)

13. “Having your conversation honest among the Gentiles: that, whereas they speak against you as evildoers, they may by your good works, which they shall behold, glorify God in the day of visitation.” 1 Peters 2:12 KJV Action Steps • Always be honest and transparent to people • Just be the way God wants you to be • Just enjoy and have fun engaging people through social media.

14. How to Use Twitter • Benefits • More formal platform than Facebook • 23.5 million visitors a day • 271 million Active users a month • Commonly known for business communications broadcasting news developments. • Allows you to follow people and get updates from them daily • People follow you • Twitter is known for Micorbloging • Easy to update on mobile device • Upload pictures • Retweet and favor tweets

15. How to Use Twitter • How to Spread the Gospel • Post links of inspirational videos on teaching. • Choose a variety of subjects to follow using Hashtag • Hashtag - word or an unspaced phrase prefixed with the number sign #PILGRIMASSEMBLIES • Hashtag- easy way to group through social networks on similar content with set messages. • Create your ministry hashtags • Discuss with people on updates on the “Trending Topics” of the day or even in a month • Great for Quotes and Scriptures • Use other twitter handle ( user account) to share with others @EdistoCOG @PILGRIMASSEMBLIE

16. How to Use Tumblr • Purpose • Use as a blog to write your posts and let others follow you. • Some use as website to promote, share ideas and give information about main subject topics. • Customize the look and feel as web blog site • Shared on multiple Social Media simultaneously • http://living-for-my-jesus.tumblr.com/ • http://myheartbelongstochrist.tumblr.com/ • http://heckyeahjesussaves.tumblr.com/

17. How to Use Tumblr • Types of Posts • Text (plainly text but can be added with images, videos and hyperlinks and can be edited) • Photo (posted with a brief description; either uploaded from your PC, mobile or a link from images on other websites) • Quote (consist of a title text, which is the quote, followed by its origin on a single line)

18. How to Use Tumblr • Types of Posts • Link (consists of a single piece of a descriptive text and a link to the website being describe ) • Chat (post used to share a snippet of conversation) • Audio (only one is permitted daily; consists of a single .mp3 file) • Video (a post consists of an embedded video; can be uploaded from your PC or imported from websites such as YouTube and Vimeo)

19. How to Use Instagram • Getting Started • Download and install this platform on your device to use • Create account to follow other users • Allows you to choose whom you share your photo with by clicking the “Direct” tab • New upcoming for User, have a lot of youth • Great to capture in the moment • Use Hashtag very easy

20. How to Use Instagram • Features • Feed Tab: an icon that looks like a house; allows you to scroll through posts by all of the users you are following. • Popular Tab: enables you to see photos uploaded by other users that are getting attention from the Instagram community. • News Tab: serves as your News Feeds page where you get updates as well as notifications on any comment likes and other activities you receive • edit your photos instantly before uploading it • Filter people that can see the posting • Share your photos on other social media platform • Search Hash Tag for events, updates

21. “No test or temptation that comes your way is beyond the course of what others have had to face. All you need to remember is that God will never let you down; he'll never let you be pushed past your limit; he'll always be there to help you come through it.” 1 Corinthians 10:13, MSG Action Steps • Think of ways how you will be able to plan your social media to glorify God.

22. How to Use Google+ • Features • Mainly used in marketing one’s business, especially through blogging. • Similar to Facebook, especially in its Newsfeed • Connect and communicate with people • Use across all Google platform such a mail, chat, project, sites etc. • Users are able to Create circles with titles such as Followers, Friends, Following, Members, Church Family etc. • *Google gives your own youtube channel with the same youtubechanel

23. How to Use Google+ • Features • +Menu bar on the left • HOME: is your Newsfeed where you see posts of other people • PROFILE: your landing page; it is what you let others see in your account • PHOTOS: compilation of images you uploaded

24. How to Use Google+ • Features • PEOPLE: where you can see people that are on G+ (ones you follow, will be following, and who follow you). • EVENTS: can be live video hangouts, actual events, or online events. • LOCAL: connected to your location; shows you relevant businesses

25. How to Use LinkedIn • Features • Keeping connections, especially for businesses. • Update your profile • Upload a copy of your resume • Ask for recommendations and introductions • Join and participate in LinkedIn groups • Connect by Giving personal note on your invitation

26. How to Use Periscope • Important Things to Know • Periscope is Twitter's new live-streaming video app • Allows you to watch and broadcast live video from all across the globe • Saves the video streams once you are finished, so that anyone can view them for up to 24 hours • Live feeds can be shot from iPhones and iPads and watched through smartphones, desktops or laptops either through the app or on Twitter's site • In order to shoot video, need a Twitter account • Download through app store • Available for both Apple and Android

27. How to Use Periscope • How to Engage Followers • Titles are everything. Titles are what attract people to watch your live video so make them interesting • When you’re watching a live stream, tap on the screen to give the broadcaster hearts. Hearts measure popularity on • The chat function makes it easy for you to interact with your audience as a Broadcaster and interact with Broadcasters as a viewer • As a Broadcaster make sure to talk back to your audience

28. How to Use Snapchat • Features • Snapchat is a fun messaging application for sharing moments. • You can take a photo or a video • Add a caption or doodle • Send it to a friend or add it to your story to share with some or all of your friends • Friends can view snaps for up to 10 seconds, and then • it disappears

29. How to Use Snapchat • Tricks you Should Know • Blow up emoji characters • See who watched your story • Tap – don’t hold – stories and snaps to see them • Switch between cameras while filming • Write multiple lines of text • Use real-time video chatting

30. Checklist for Launching a Social Media Campaign What to do before ❑ Choose your goals ❑ Establish a timeline ❑ Have a clear promotion strategy ❑ Know your target audience ❑ Choose a campaign hashtag ❑ Set up monitoring streams ❑ Establish your campaigns platform

31. Launch a Social Media Campaign What to do during • ❑ Monitor streams for any issues, resolve them • ❑ Track mentions to judge campaign popularity • ❑ Use analytics to track your KPIs • ❑ Adjust the campaign strategy if necessary • ❑ Ensure all your tracking is functional • ❑ Engage participants • ❑ Engage the media

32. Launch a Social Media Campaign What to do after • ❑ Push leads into your CRM system • ❑ Gather all your KPI metrics • ❑ Conduct a campaign retrospective • ❑ Present your retrospective to your team/superiors

33. “Let your servants see what you’re best at the ways you rule and bless your children. And let the loveliness of our Lord, our God, rest on us, confirming the work that we do. Oh, yes. Affirm the work that we do!” Psalms 90:17, MSG Action Steps • God wants us to enjoy everything • God want us to build relationship with others. • As a Christian our first priority is God first • God does not want us to be stagnant in our growth

34. Growing Your Social Media Audience • Choose a platform wisely to use with your church/ministry • Start with at least two Social Media platform • Create hashtag for Ministries, books, Messages etc. • Look at the benefit the social media can bring to the ministry

35. Introduce your message/service well to the people of God • Give people an idea as to what you are offering. • Spread the Gospel by having a good and catchy invitation. • Use Video and Audio Snippets • Create Fun Banners

36. Introduce your message/service well to the people of God • Give people an idea as to what you are offering. • Spread the Gospel by having a good and catchy invitation. • Use Video and Audio Snippets • Create Fun Banners

37. Have Some Giveaway • To effectively attract people to your community, give them something to let them know you are on social media. Ex. Free sermon/message, music, ebooks • Create Surveys and questionnaires • Stay Consistent and Have Fun • Keep Social Media Platform with same look and style

38. Be Interactive • Respond well and promptly to the questions, comments and suggestions of your followers. • Ask questions to followers • Update your posts regularly • Post at least 2x a day • Know when to post to your audience

39. Monetizing Your Social Media • 1. Create your own online store • 2. Give special promotions. • 3. Have a mailing list. • 4. Cross-promote throughout all social media platforms you use. • 5. Engage your audience. • 6. Have a creative campaign of your brand, service and church. • 7. Create ads and advertise your message.

40. Contact • Facebook: naomi.d.cook • Instagram: naomidcook • Twitter: naomidcook • Pintrest: naomicookglobal • Website: naomicook.com

41. The End For consulting, please email naomi@virtualnetglobe.com.