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ComfortTech ™ - Innovative Style

ComfortTech ™ - Innovative Style .

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ComfortTech ™ - Innovative Style

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  1. ComfortTech™ - Innovative Style Our ComfortTech™ blankets and throws, made with 3M™ Thinsulate™ offer warmth and fashion for your home. Soft and inviting Micromink reverse to Microfiber, ribbed plush reverse to solid plush and Micromink accented with satin banding are a sampling of the wide range of styles that this product will be available in. All styles feature an interior layer of Thinsulate™, a lightweight, breathable fiber that keeps you warm. Perfect for chilly nights at home or cool weather weekend outings.

  2. Why is ComfortTech™ Exceptional? It’s the ‘ONLY’ down-alternative enhanced with 3M™ Thinsulate™ Insulation which has proven to be a near match to down in warmth and comfort. 3

  3. 3M™ Thinsulate™ - Secret Ingredient Thinsulate™ insulation is the secret ingredient used inside a wide range of products designed to keep you warm and comfortable. When you compare equal thicknesses‚ Thinsulate™ insulation provides up to twice the warmth of other high-loft insulating materials and nearlyone and a half times the warmth of down. 4

  4. 3M™ Thinsulate™ - Consumer Awareness Thinsulate™ is internationally recognized as the authority in high performance insulation. It’s used in the construction of jackets, pants, gloves, hats and boots for optimal warmth and comfort in the most frigid temperatures. Thinsulate™ has developed a ‘cool’ factor among its consumer advocates and is known for its various sponsorships including winter Olympic athletes. 5

  5. NEW ComfortTech™ 3M™ Thinsulate™ Blankets & Throws Brand Selling Concept NEW ComfortTech™ blankets and throws, enhanced with Thinsulate™, are the ultimate blend of functionality, home fashion and lightweight comfort. Target Consumer The perfect addition to any home. This customer is decorating her home or updating her existing style and is a savvy shopper. She appreciates products that combine practical functionality and fashionable style. Key Insights Innovation – Exceptional Thinsulate™ with luxurious fabrics Functionality – Ultimate comfort and lightweight warmth Home Fashion – Sophisticated colors to coordinate with any style 6

  6. NEW ComfortTech™ 3M™ Thinsulate™ Blankets & Throws Brand Pillars (Key benefits and support points) Innovation Plush softness & lightweight warmth Thinsulate™ Revolutionary insulation Comfort Plush softness, light & cozy Decorative Colors & fabrics that accent any home Tone & Manner (Personality) Fashionable Exceptional Coordinate Stylish Products Brand Positioning: Good – Better – Best Fabric Fill: Z120 high-performance Thinsulate™ insulation Fabrics: microfleece, microfiber, microplush, 100% cotton 270TC damask Fabric Treatment: plush quilting Fabric Trims: satin and suede 7

  7. Our Brand Story Albany: Soft and supple Microfiber reversing to plush Micromink Square, quilted pattern with decorative mitered edge finish Fabric Fill: Z120 high-performance Thinsulate™ insulation 4 fashion colors - pearl, sage, blue and chocolate 8

  8. Our Brand Story Cyprus: Ultra luxurious, plush faux fur reversing to Micromink Decorative satin piping trim Fabric Fill: Z120 high-performance Thinsulate™ insulation 4 fashion colors - pearl, sage, blue and chocolate 9

  9. About Ellery Delivering innovation in fashion, function and design A leading supplier of branded, licensed and private label home fashionsCurtains, bedding, throws and specialty products Global company, headquartered in NYC • 17,000 square foot state-of-the-art showroom, design studios and executive offices • 375,000 square foot distribution center in North Carolina • Offices in China, India and Pakistan Our proprietary and licensed brands includeEclipse™, Curtainfresh™,SoundAsleep™,ComfortTech™, VUE™, Waverly ®, andHistoricCharleston Collection™ 10

  10. Contact Us Contact us for more information Cheryl Morse Director Digital Commerce & Marketing 212-448-4419 cmorse@elleryhomestyles.com 11

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