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CERN branding on the web

CERN branding on the web. Dan Noyes, January 2011. cern.ch today Previous attempts at branding on cern.ch The way forwards A single website for official communications Consistent branding on other sites. c ern.ch today: we have a problem. 10 000 + websites No architecture Unmanaged

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CERN branding on the web

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  1. CERN branding on the web Dan Noyes, January 2011

  2. cern.ch today • Previous attempts at branding on cern.ch • The way forwards • A single website for official communications • Consistent branding on other sites

  3. cern.ch today: we have a problem • 10 000 + websites • No architecture • Unmanaged • Poor metadata • Unclear ownership / responsibilities • No archival policy • Range of technologies • ….

  4. Strict templates have not worked at CERN • Collegiate culture • Range of technologies • Lack of design and front-end developer skills • Demand for divergent designs

  5. Pragmatic branding • Allow design flexibility • Easy to implement • Consistent • Can be applied retrospectively

  6. A website for CERN

  7. Communications ‘spray’ • Press releases • Users’ page announcements • Twitter • YouTube • Bulletin • Custom websites • Email • …

  8. CERN needs a website • News • Announcements • Key events • Information for the public • Official blogs • …

  9. CERN’s website needs to be… • Trusted • Managed • Structured • Identifiable • Prioritized in search Our current environment has none of these things

  10. Brand • Time • Message • Consistency • Honesty • Management and stewardship

  11. cern.org

  12. URLs are important • http://user.web.cern.ch/user/Institute/Integration/GetToCERN/GetToCERN.html • http://cern.ch/directions-to-cern/

  13. URIs are for humans • /news • fr/news • /news/users • /news/2010/december/ • /news/2010/december/council-welcomes-candidates

  14. URI structure of cern.org • cern.org/news • cern.org/fr • cern.org/news/all/2010/01/LHC-schedule-announced • cern.org/news/users • cern.org/discover • cern.org/discover/physics/standard-model

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