Schema Activator

1. Schema Activator Which woman is more beautiful? Explain (in academic language).

2. Nonmaterial culture • What is it? • The most significant component of culture

3. Values • Standards by which groups define what is desirable and undesirable • Indicate in a culture what is good and bad, beautiful and ugly, etc. • Values underlie our preferences, guide our choices, and indicate what we hold worth while in life • What are things that are valued at GPA?

4. Norms • The expectations (or rules of behavior) that develop out of a group’s values • Developed from norms • What norms are developed from the values we have at GPA?

5. Sanctions • The reactions people receive for following or breaking norms • Positive sanctions:approval of a norm • Material= trophy, money, prize • Nonmaterial= hugs, smiles, high fives • Negative sanctions:disapproval for breaking a norm • Material = being fined in court • Nonmaterial= harsh words, gestures (frowns), stares, clenched jaws • What sanctions do we have to enforce the norms at GPA?

6. Practice the skill….

7. Folkways and Mores • Folkways – norms that are not strictly enforced • Correct manners • Appropriate dress • Proper eating behavior • Mores – norms that are strictly enforced because they are thought to be essential to the core values of the group • Flag burning • Cheating • Folkways/mores are not universal and consistent • Dependent on location • Dependent on norms of the group

8. Taboos • A norm so strong that it often brings revulsion if violated • Bigamy • Incest • Cannibalism • Sanctions are very severe and sometimes include prison, banishment, or death