1 / 23

I.P.A.

I.P.A. India Pale Ale. I P uke A lot. Odell Brewing: We took the traditional IPA, originally shipped from England to India in the 1700’s , and

mort
Download Presentation

I.P.A.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. I.P.A. India Pale Ale

  2. I Puke Alot

  3. Odell Brewing:We took the traditional IPA, originally shipped from England to India in the 1700’s, and made it bolder and more flavorful – American Style. We’ve added new varieties of highly aromatic American hops to create a distinctive bitterness profile and an incredible hop character.

  4. Goose Island Brewing:Our India Pale Ale recalls a time when ales shipped from England to India were highly hopped to preserve their distinct taste during the long journey. The result is a hop lover’s dream with a fruity aroma, set off by a dry malt middle, and long hop finish.

  5. Stone Brewing:The History of India Pale Ales: Originally developed in the late 1700's, British breweries would send beer via sail to the troops and British expatriates in India. Problem was, there was no refrigeration and the ocean voyage took nearly five months. As a result, the beer would usually arrive in compromised condition. Well, the brewers of the time didn't know as much about beer as we do today, but they did know that both hops (where we get the bitterness in beer) and alcohol act as natural preservatives. So, they came up with a brew that was intensely hopped and rather high in alcohol --- thus the birth of the "India Pale Ale."

  6. About.com:BeerIn the early 1700s Britain had a problem. Troops and British citizens living in India as part of the colonial rule did not have access to good British ale and any attempts to ship the malt British ales to them resulted in spoilage. India Pale Ale, or IPA, was the solution. The generous amount of hops in this brew protected it from the heat and motion of the British sailing ships of the day.

  7. Beer AdvocateFirst brewed in England and exported for the British troops in India during the late 1700s. To withstand the voyage, IPA's were basically tweaked Pale Ales that were, in comparison, much more malty, boasted a higher alcohol content and were well-hopped, as hops are a natural preservative.

  8. Beer Tutor:The creation of India Pale Ale (IPA) during the 1790s was the result of tremendous efforts by British brewers to overcome a difficult problem. During the 1700s beer did not keep well on long ocean voyages, especially into hot climates. These hot environments resulted in the arrival of flat, sour beer. The high hopping and alcohol of IPAs solved this problem.

  9. BJCP Style Guidelines 14. INDIA PALE ALE (IPA) 14A. English IPA. 14B. American IPA. 14C. Imperial IPA. Referred to IPA as a “super-premium pale ale”

  10. The trip to India was long and brutal; down the Atlantic through tropical heat, around the Cape of Good Hope, and back north into the tropics. (There was no Suez Canal until 1869, and even then it was still a very long, hot journey.) The first English beers arriving in India were usually sour, flat, and unfit for sale. Even using the most modern techniques and equipment, motion and heat combine to speed the staling of beer. In the year 1792, an enterprising brewer named George Hodgson of the Bow Brewery, motivated by the wide-open Indian beer market, solved the problem. He invented a new style of beer, brewing it to a high alcohol level and using more hops than any previous beers.

  11. George Hodgson: Myths or Facts? • There is evidence that pale ale was being made at least as early as 1675, and that pale ale was being sold in London by 1709 at the latest. There are records of ‘Burton and pale ale’ being drunk in Madras as early as 1717-giving the lie to the myth that this was a new style of beer invented in London later that century. There is also evidence that ale and beer were being exported, apparently successfully, to India as early as 1711. By the 1760s brewers were being advised that it was “absolutely necessary” to add extra hops to beer if it was being sent to warmer climes. There is no evidence linking this advice, to hop export beer more heavily, to any specific brewer. Hodgson’s involvement in the India trade seems to be based on two lucky chances. The first was that the docks for the merchant ships that went to and from India, owned by the East India Company, were just a short distance from his brewery.

  12. George Hodgson: Myths or Facts? • There is evidence that pale ale was being made at least as early as 1675, and that pale ale was being sold in London by 1709 at the latest. There are records of ‘Burton and pale ale’ being drunk in Madras as early as 1717-giving the lie to the myth that this was a new style of beer invented in London later that century There is also evidence that ale and beer were being exported, apparently successfully, to India as early as 1711. By the 1760s brewers were being advised that it was “absolutely necessary” to add extra hops to beer if it was being sent to warmer climes. There is no evidence linking this advice, to hop export beer more heavily, to any specific brewer. Hodgson’s involvement in the India trade seems to be based on two lucky chances. The first was that the docks for the merchant ships that went to and from India, owned by the East India Company, were just a short distance from his brewery.

  13. George Hodgson: Myths or Facts? • There is evidence that pale ale was being made at least as early as 1675, and that pale ale was being sold in London by 1709 at the latest. There are records of ‘Burton and pale ale’ being drunk in Madras as early as 1717-giving the lie to the myth that this was a new style of beer invented in London later that century There is also evidence that ale and beer were being exported, apparently successfully, to India as early as 1711. By the 1760s brewers were being advised that it was “absolutely necessary” to add extra hops to beer if it was being sent to warmer climes. There is no evidence linking this advice, to hop export beer more heavily, to any specific brewer. Hodgson’s involvement in the India trade seems to be based on two lucky chances. The first was that the docks for the merchant ships that went to and from India, owned by the East India Company, were just a short distance from his brewery.

  14. George Hodgson: Myths or Facts? • There is evidence that pale ale was being made at least as early as 1675, and that pale ale was being sold in London by 1709 at the latest. There are records of ‘Burton and pale ale’ being drunk in Madras as early as 1717-giving the lie to the myth that this was a new style of beer invented in London later that century There is also evidence that ale and beer were being exported, apparently successfully, to India as early as 1711. By the 1760s brewers were being advised that it was “absolutely necessary” to add extra hops to beer if it was being sent to warmer climes. There is no evidence linking this advice, to hop export beer more heavily, to any specific brewer. Hodgson’s involvement in the India trade seems to be based on two lucky chances. The first was that the docks for the merchant ships that went to and from India, owned by the East India Company, were just a short distance from his brewery.

  15. George Hodgson: Myths or Facts? The second lucky chance was Bow brewery’s owners were willing to give the East Indiaman ships’ captains extended credit (up to 18 months), on their purchases of beer to be sold to Europeans in Bombay, Calcutta and Madras. In addition, most outbound ships were sailing half empty, resulting in low shipping rates. India was self-sufficient in most things and it was really the silks and spices returning from India that opened p the opportunity to ship beer to India. Porter was perfectly capable of lasting on board a ship as this passage from the journal of Joseph Banks on August 25 1769, when he was on board the Endeavour with Captain Cook in the South Pacific, shows: “It was this day a twelvemonth since we left England, in consequence of which a piece of cheshire cheese was taken from a locker where it had been reservd for this occasion and a cask of Porter tappd which provd excellently good, so that we livd like English men and drank the heaths of our freinds in England.” • The first known use of the expression "India Pale Ale" comes from an advertisement in the Liverpool Mercurynewspaper published January 30 1835. Before January 1835, and for some time after this date, this style of beer was referred to as "pale ale as prepared for India", "India Ale", "pale India ale" or "pale export India ale".

  16. George Hodgson: Myths or Facts? The second lucky chance was Bow brewery’s owners were willing to give the East Indiaman ships’ captains extended credit (up to 18 months), on their purchases of beer to be sold to Europeans in Bombay, Calcutta and Madras. In addition, most outbound ships were sailing half empty, resulting in low shipping rates. India was self-sufficient in most things and it was really the silks and spices returning from India that opened p the opportunity to ship beer to India. Porter was perfectly capable of lasting on board a ship as this passage from the journal of Joseph Banks on August 25 1769, when he was on board the Endeavour with Captain Cook in the South Pacific, shows: “It was this day a twelvemonth since we left England, in consequence of which a piece of cheshire cheese was taken from a locker where it had been reservd for this occasion and a cask of Porter tappd which provd excellently good, so that we livd like English men and drank the heaths of our freinds in England.” • The first known use of the expression "India Pale Ale" comes from an advertisement in the Liverpool Mercurynewspaper published January 30 1835. Before January 1835, and for some time after this date, this style of beer was referred to as "pale ale as prepared for India", "India Ale", "pale India ale" or "pale export India ale".

  17. George Hodgson: Myths or Facts? The second lucky chance was Bow brewery’s owners were willing to give the East Indiaman ships’ captains extended credit (up to 18 months), on their purchases of beer to be sold to Europeans in Bombay, Calcutta and Madras. In addition, most outbound ships were sailing half empty, resulting in low shipping rates. India was self-sufficient in most things and it was really the silks and spices returning from India that opened p the opportunity to ship beer to India. Porter was perfectly capable of lasting on board a ship as this passage from the journal of Joseph Banks on August 25 1769, when he was on board the Endeavour with Captain Cook in the South Pacific, shows: “It was this day a twelvemonth since we left England, in consequence of which a piece of cheshire cheese was taken from a locker where it had been reservd for this occasion and a cask of Porter tappd which provd excellently good, so that we livd like English men and drank the heaths of our freinds in England.” • The first known use of the expression "India Pale Ale" comes from an advertisement in the Liverpool Mercurynewspaper published January 30 1835. Before January 1835, and for some time after this date, this style of beer was referred to as "pale ale as prepared for India", "India Ale", "pale India ale" or "pale export India ale".

  18. Conclusions: • IPA evolved from aged “October beer”, and it’s likely that several brewers had the idea of adapting these ales for the Indian market independently of each other. By the mid-18th century, pale ale was mostly manufactured with coke-fired malt, which produced less smoking and roasting of barley in the malting process, and hence produced a paler beer. October beer, a pale well-hopped brew popular among the landed classes, who brewed it domestically; once brewed it was intended to cellar two years. It was pure luck that on the four month voyage to India, Hodgson’s October Ale underwent the sort of maturity in the cask that would have taken two years in a cellar. While George Hodgson did in fact brew at the Bow brewery to the east of London, there is no evidence whatsoever that Hodgson “invented” or “developed” a new beer especially for the Indian market: no record that he did so, no claim by Hodgson or his successors that he did so. There is evidence that hops were used in brewing in central Europe in the 11th century Hodgson probably had around half of the Indian market. In fact at the start of the 19th century the market was extremely small, just 9,000 barrels a year, equal to less than half a per cent of the two million barrels brewed in London alone every year.

  19. Conclusions: • IPA evolved from aged “October beer”, and it’s likely that several brewers had the idea of adapting these ales for the Indian market independently of each other. By the mid-18th century, pale ale was mostly manufactured with coke-fired malt, which produced less smoking and roasting of barley in the malting process, and hence produced a paler beer. October beer, a pale well-hopped brew popular among the landed classes, who brewed it domestically; once brewed it was intended to cellar two years. It was pure luck that on the four month voyage to India, Hodgson’s October Ale underwent the sort of maturity in the cask that would have taken two years in a cellar. While George Hodgson did in fact brew at the Bow brewery to the east of London, there is no evidence whatsoever that Hodgson “invented” or “developed” a new beer especially for the Indian market: no record that he did so, no claim by Hodgson or his successors that he did so. There is evidence that hops were used in brewing in central Europe in the 11th century. Hodgson probably had around half of the Indian market. In fact at the start of the 19th century the market was extremely small, just 9,000 barrels a year, equal to less than half a per cent of the two million barrels brewed in London alone every year.

  20. Conclusions: • IPA evolved from aged “October beer”, and it’s likely that several brewers had the idea of adapting these ales for the Indian market independently of each other. By the mid-18th century, pale ale was mostly manufactured with coke-fired malt, which produced less smoking and roasting of barley in the malting process, and hence produced a paler beer. October beer, a pale well-hopped brew popular among the landed classes, who brewed it domestically; once brewed it was intended to cellar two years. It was pure luck that on the four month voyage to India, Hodgson’s October Ale underwent the sort of maturity in the cask that would have taken two years in a cellar. While George Hodgson did in fact brew at the Bow brewery to the east of London, there is no evidence whatsoever that Hodgson “invented” or “developed” a new beer especially for the Indian market: no record that he did so, no claim by Hodgson or his successors that he did so. There is evidence that hops were used in brewing in central Europe in the 11th century Hodgson probably had around half of the Indian market. In fact at the start of the 19th century the market was extremely small, just 9,000 barrels a year, equal to less than half a per cent of the two million barrels brewed in London alone every year.

  21. Conclusions: • We know that the Hodgsons evidently became greedy, and lost the Indian market to others, including Bass and Allsopp from Burton and Ind & Smith from Romford, just east of London (later Ind Coope). Bow Brewery had came into control of Hodgson's sons in the early 19th century, but their business practices alienated their customers. The brewery went into decline and was bought out in 1885. The secret to the Burton brewers' success came from the water, an ingredient often downplayed in beer recipe formulation. The sulfates of the Trent basin helped the Burton beers achieve their clarity and bitterness and allowed the Burton brewers to far exceed Hodgson's India Ale in clarity, hopping rate, and marketability.

  22. Conclusions: • We know that the Hodgsons evidently became greedy, and lost the Indian market to others, including Bass and Allsopp from Burton and Ind & Smith from Romford, just east of London (later Ind Coope). Bow Brewery had came into control of Hodgson's sons in the early 19th century, but their business practices alienated their customers. The brewery went into decline and was bought out in 1885. The secret to the Burton brewers' success came from the water, an ingredient often downplayed in beer recipe formulation. The sulfates of the Trent basin helped the Burton beers achieve their clarity and bitterness and allowed the Burton brewers to far exceed Hodgson's India Ale in clarity, hopping rate, and marketability.

  23. “That’s all I have to say on that subject.”

More Related