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Who is Driving Who?

Who is Driving Who?. Who is driving Who. Web 2.0 . Coke Campaign: Directed, Do this campaigning. Iceland Whales Pledge. Defending our Oceans. IGO/Defending the Whales. Green my Apple. Apple Users in the driver’s seat. Email to take the message to Jobs. Tagging and Social Networking sites.

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Who is Driving Who?

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  1. Who is Driving Who?

  2. Who is driving Who

  3. Web 2.0

  4. Coke Campaign: Directed, Do this campaigning

  5. Iceland Whales Pledge

  6. Defending our Oceans

  7. IGO/Defending the Whales

  8. Green my Apple

  9. Apple Users in the driver’s seat

  10. Email to take the message to Jobs

  11. Tagging and Social Networking sites

  12. Technorati to reflect the buzz

  13. Desktop viral: Hug your Mac

  14. Video E-card on YouTube to publicize the campaign

  15. Banners and bugs to make the campaign easier to promote

  16. Perpetual Beta: Feedback site for suggested improvements

  17. Creative Commons content for remix

  18. Results (March 2007) • 470,000 Google references • 4,070 Blog entries • 50,000 letters to Steve Jobs • 1,000,000 Unique Visits • 10,000 newsletter signups • Dell: “We challenge the Electronics industry to adopt a 100% takeback policy worldwide…”

  19. Result

  20. Who is driving Who: NGOs are driving and enabling individual activism

  21. Who is driving who?Individual activism is changing the way NGOs campaign

  22. Vonnegut and Global Warming

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