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Media Partnerships

City of Lincoln / Lancaster County Information Services Division. Media Partnerships. Terry Lowe tlowe@ci.lincoln.ne.us Lincoln, NE USA www.ci.lincoln.ne.us. Government Webmasters Conference 2003. Media Partnerships. Marketing 101 for Web Services Civic.com June 2000 issue

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Media Partnerships

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  1. City of Lincoln / Lancaster County Information Services Division Media Partnerships Terry Lowe tlowe@ci.lincoln.ne.us Lincoln, NE USA www.ci.lincoln.ne.us Government Webmasters Conference 2003

  2. Media Partnerships • Marketing 101 for Web Services • Civic.com June 2000 issue • 92% of cities do not have a marketing budget • City of Seattle, 2003 web survey

  3. Media Partnerships • RFP rendered $137,958 of advertising • RFP – Keep it simple • 5 questions • Limited to four media groups • ISP • Television • Radio • Newspaper

  4. Our Commitment • Corporate logos placed: • on InterLinc homepage • on InterLinc promotional materials • on signs at public access sites • on 5 City TV promotions • on and in city buses

  5. Internet Service Providers • Alltel • Reciprocal web links • Newspaper ads • Billboard ads • 10,000 bookmarks produced • Bill stuffing

  6. Television • KOLN – CBS affiliate • Reciprocal web links • 30 second spots promoting partnership • 30 second spots promoting InterLinc • On air interviews • Cross promotion with other partners

  7. Radio • Three Eagles - Four stations • Reciprocal web links • $800 month advertising • On air interviews • Printed publications

  8. Newspaper • Lincoln Journal Star • Reciprocal web links • One full page ad • On line web promotion • Electronic billboard sign • Printed publications

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