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General Session Membership Growth & Membership Experience Weekend Meeting Overview

Join us for an exciting weekend filled with sessions and workshops on membership growth, enhancing the membership experience, and driving retention. Learn about our new branding campaign and how to conduct successful state conventions. Explore topics such as effective church drives, recruiting young adults and Hispanics, and working with your pastor. Stay updated on legal and safe environment practices. Plus, get a membership performance update and discover the new fraternal mission organizational structure.

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General Session Membership Growth & Membership Experience Weekend Meeting Overview

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  1. General Session Membership Growth & Membership ExperienceWeekend Meeting Overview Mark McMullen SVP – Membership & Fraternal Mission November 2018

  2. Weekend Agenda • General Session Presentations • Membership Experience • Town Hall Q&A • overview of new Branding Campaign • How to Conduct a Successful State Convention Panel Discussion • Workshop Lineup – Ideas Forum: • Conducting effective Church Drives • Recruiting Young Adults and Hispanics • Working with your Pastor • Online Membership – Best Practices • Faith In Action • Legal/Safe Environment Update • Ceremonials & Training

  3. Membership Update Performance through 10/31/18 (% change vs. YAGO) • Intake • U.S.: +1.4% • Canada: +10.6% • Order: -2.4% • Net • U.S.: -13.4% • Canada: +77.8% • Order: -9.4% • Net/Net • U.S.: -417/-40.9% • Canada: +170/+15.5% • Order: -891/-15.5% Division 1 YTD performance is strong! 8 on p.1 of Daily COH Report!

  4. New Fraternal Mission Organizational Structure

  5. Why the Reorg? • To better align department personnel to address the dual objectives of • promoting membership growth • creating a more engaging overall member experience and drive retention

  6. New Organizational Structure • Old 2 group structure • Membership Group and Program Group • New Structure • Membership Growth Team • Membership Experience Team

  7. The Membership Growth Team • John Grogan – Sr. Director of Marketing and Membership • Oversees all Membership Growth Team members and Online Membership • Matt St. John – new Director of U.S. Membership Growth • Oversees all U.S. Regional Growth/Training Directors and the College Team • Bob Ennis – Director of Canadian Membership Growth • Oversees all Canadian Membership Training Consultants

  8. The Membership Growth Team • Luis Guevara – Strategic Director of North American Ethnic/Hispanic Membership Growth – Strategic Focus • Oversees all Hispanic and Mexican Regional Growth Directors and Training Coordinators • Jose Jimenez – VP North American Ethnic/Hispanic Membership Growth – Field Focus

  9. The New Membership Experience Team • Damien O’Connor – new Sr. Director of Membership Experience and Formation • Oversees Membership Experience and Engagement and and CIS Team members • Tom Perretta – new Director of Membership Experience and Engagement • Kyle Montgomery – new Director of Formation Strategy

  10. The New Membership Experience Team • Scott Read – Sr. Director of Programs and Brand Management • Oversees all Program Managers • Faith • Family • Life • Community • Oversees all Program Call Center Team Members

  11. 10 Key Areas of Focus for Success

  12. 10 Key Areas of Focus for Success • Focus on Councils not recruiting and maximize Recruitment of Young Adults and Hispanics

  13. 10 Key Areas of Focus for Success • Focus on Councils not recruiting and maximize Recruitment of Young Adults and Hispanics • More councils achieving Star Council

  14. 10 Key Areas of Focus for Success • Focus on Councils not recruiting and maximize Recruitment of Young Adults and Hispanics • More councils achieving Star Council • Communication - keep at high level with DDs and Councils • schedule monthly calls with State Officers and DDs • share best practices/address issues • attend your DD District Meetings • keeping communication at a high level is key!

  15. 10 Key Areas of Focus for Success • Commit to training. Identify specific training needs and a Training Director

  16. 10 Key Areas of Focus for Success • Commit to training. Identify specific training needs and a Training Director • Promote SupremeWebinars • Direct correlation between jurisdictions that attend Webinars and those that do well in recruitment/retention

  17. 10 Key Areas of Focus for Success • Commit to training. Identify specific training needs and a Training Director • Promote Supreme Webinars • Direct correlation between jurisdictions that attend Webinars and those that do well in recruitment/retention • Create and enforce a Culture of Accountability at all levels - State, District, Councils

  18. 10 Key Areas of Focus for Success • Commit to training. Identify specific training needs and a Training Director • Promote Supreme Webinars • Direct correlation between jurisdictions that attend Webinars and those that do well in recruitment/retention • Create and enforce a Culture of Accountability at all levels - State, District, Councils • hold DDs and GKs accountable for performance • conduct regular reviews of your Strategic Plans at all Executive Committee meetings

  19. 10 Key Areas of Focus for Success • Promote council adoption of multiple Faith In Action programs

  20. 10 Key Areas of Focus for Success • Promote council adoption of multiple Faith In Action programs • Ensure that all councils have strong relationships with pastors and leverage pastors/chaplains in recruiting efforts

  21. 10 Key Areas of Focus for Success • Promote council adoption of multiple Faith In Action programs • Ensure that all councils have strong relationships with pastors and leverage pastors/chaplains in recruiting efforts • Communicate and promote incentives at all levels – State, District, Councils, Members

  22. 10 Key Areas of Focus for Success • Promote council adoption of multiple Faith In Action programs • Ensure that all councils have strong relationships with pastors and leverage pastors/chaplains in recruiting efforts • Communicate and promote incentives at all levels – State, District, Councils, Members • Promote online membership as the preferred, efficient path to entry

  23. Thanks! • For all you do – everyday – to grow the Order! • Have an enjoyable and productive weekend!

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