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Module 2: Idea generation

Module 2: Idea generation. Where do great ideas come from?. Revolutionary. Evolutionary. Problem Solving. Problem-solving ideas. Simple solution to a common problem Task based Make life easier/ more enjoyable. Problem-solving example.

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Module 2: Idea generation

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  1. Module 2: Idea generation

  2. Where do great ideas come from? Revolutionary Evolutionary Problem Solving

  3. Problem-solving ideas • Simple solution to a common problem • Task based • Make life easier/ more enjoyable

  4. Problem-solving example • Problem: Missing or snoozing your alarm andwaking up late in the morning • Key insight: you wake-up, but don’t physically get up • Solution: a social alarm, where your BuzzerBuddy reminds you

  5. Evolutionary ideas

  6. Evolutionary example • Question: People read newspapers and use news apps. How can this experience be improved? • Answer: A free, fast, convenient, and easy way to browse news articles, allowing you to quickly scan the news you want to see, before diving into the full article.

  7. Revolutionary ideas • Game changing • Few and far between • Inspired by new innovations in hardware functionality

  8. Revolutionary example

  9. Where do I start? Web Interests and passions Current apps, platforms and features Daily routines Friends, family and community

  10. Think big!

  11. Big issues – small problems Hobby/interest – 5-a-side football I want to find out when my local pitches are availableI want to find replacement players at short notice Issue – Health How do I know if I’m overweight? How can I eat healthy? How do I make sure I keep exercising?Daily routine – Before school I want to wake up on timeI want to know my quickest route that day

  12. Problem mapping

  13. Mini elevator pitch My team, [team name], is developing [platform idea] to help [target audience] [solve a problem] [with secret sauce]

  14. Elevator pitch: Buzzer Buddies Our team, [Buzzer Buddiez], is developing [a mobile app] to help [students] [who have studied late and are likely to oversleep because they hit snooze on their alarm clock] [to wake up on time with the help from friends and family]

  15. appsforgood.org @appsforgoodcdi

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