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ESO.travel Czech Republic Partnership Proposal for Destination Promotion

Join ESO.travel, the leading travel agency in the Czech Republic, in a co-marketing partnership to elevate destination awareness and boost sales through various promotional activities. Benefit from our strong brand presence and reliable network to enhance your business development.

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ESO.travel Czech Republic Partnership Proposal for Destination Promotion

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  1. PROMOTIONAL PARTNERSHIP PROPOSAL2009 ESO travelCzech Republic

  2. ESO travel • the largest exotic destinations specialist in central Europe • 50% owned by Čedok (the oldest and the largest travel agency in the Czech Republic, since 1920) • regularly honoured by professionals as „The best touroperator for Asia and America“ - TTG Awards • 2005 - 2008 Awarded as one of the „Czech 100 Best“ companies • first travel agency in the CR to obtain ISO 9001:2000 quality management certification

  3. ESO travel • strong brand on the market • renowned for top quality services provided • leader of the market for 15 years • served more than 110.000 clients since 1994 reliable network of 1.500 travel agents around the Czech Republic and Slovakia  renowned partner of prestige events (Czech MISS, TV NOVA Awards)

  4. ESO travel the right partner for your business development and destination promotion in the Czech and Slovak Republic benefitial co-marketing partnership sharing total costs (50 / 50) rising awareness about the destination increasing sales

  5. Promotional activities • Destination promotional party for main agents • Posters for retailers • Retailers training partnership • Outdoor promotion increasing awareness of the destination  Direct mail to clients • Destination leaflet in the Czech language • Destination guide book • Destinationwebsite in the Czech language • Destination internet campaign • Destination promotional advertisment • Destination branded gifts for VIP clients

  6. Destination party • Destination Party for 150 top agents  Presentation of the destination (slideshow, video) Typical local food and beverages Very popular among retailers • Traditional culture performance & workshops (dance, music, DJ) • Partnership with airliners or hotel companies  Door prizes for guests Cost: 250.000 CZK 8.500 EUR

  7. Posters distribution to retailers around all of the Czech Republic and Slovakia destination motives with ESO travel logos very popular among agents Volume 2.500 pcs Cost 70.000 CZK 2.400 EUR

  8. Retailers training partnership ESO travel trains retailers every new season New catalogues and destination are presented in details Chance to present the destination, hand out promo materials, make a social event, etc. Participation 300 - 500top travel agents The actual costs depend on the chosen activity.

  9. Outdoor Promotion Location: Czech Major Cities Prague, Brno, Ostrava, Plzen, Hradec Kralove, Ceske Budejovice, Olomouc Format: 220 x 60 cm Duration: 3 months rental of tram boards (November 2009 – January2010) Boards: 45 Rental costs 330.000 CZK Production costs 120.000 CZK Total 15.000 EUR

  10. Direct mail A]direct mail to ESO travel clients database (est. 10.000 clients) B]acquisition direct mail to potential clients to rented database • mailing the motivation offers to current or new clients Database Rental costs (version B only) 50.000 CZK • Production costs • (incl. graphics, printing & mailing costs, etc.) 100.000 CZK Total 5.000 EUR

  11. Destination leaflet/brochure Destination leaflet or brochure in Czech language Distribution: travel fairs (MADI, GO, Holiday World) ESO travel retailers (new season presentations) ESO travel clients (new catalogues mailing) Volume 10.000 pcs Leaflets cost 40.000 CZK (est.) Brochure 120.000 CZK (est.) 1.300 EUR 4.000 EUR

  12. Destination Guide Books Guide Books of destinationare very popular among clients Volume: 2.000 guides Cost: 300.000 CZK 10.000 EUR

  13. Destination Czech website Special domain web site (e. g. www.godestination.cz) in Czech language Costs Design, programming 120.000 CZK Annual fee (hosting, update) 48.000 CZK 4.000 EUR 1.600 EUR

  14. Destination on-line campaign • Czech major portal on-line banner campaign • e.g. Novinky.cz, Seznam.cz • Costs • Design, programming • 10.000 CZK • Campaign (2 Mio. impressions) 70.000 CZK 350 EUR 2.400 EUR

  15. Destination advertisment Print advertisment in ESO travel brochures Price – Back cover/Insidecover/Inside page Main Exotika catalogues - Round tours, Beach holidays 109.000 / 69.000 / 59.000 CZK Specialised catalogues Thailand+, Charters+, America+, Australia-S. Africa+, Cruises 79.000 / 59.000 / 49.000 CZK 3.600 / 2.300 / 2.000 EUR 2.600 / 2.000 / 1.600 EUR

  16. Hotel advertisment Print advertisment in ESO travel brochures Price – 1/1 page Price – 1/2 page 1.000 EUR 600 EUR

  17. Destination advertisment On-line advertisment in ESO travel web sites Destination internet banner www.exotika.cz www.amerika.cz 15.000 CZK per week 500 EUR

  18. Specials CZECH MISS 2010DESTINATION PARTNERAsk for more details! http://www.esotravel.cz/files/Czech_MISS_2010.pdf

  19. Partnership We are open to discuss any other ideas of you on cooperation. Contact person: Mr. Hynek Spinar Marketing Director + 420 233 377 711 marketing@esotravel.cz

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