1 / 12

Smoking Kills: Death in Every Puff

This ad targets smokers and potential smokers, highlighting the deadly consequences of smoking through a powerful visual representation of cigarettes as a gun. The ad appeals to logic, ethics, and emotions to convey the message of the harmful effects of smoking.

mponce
Download Presentation

Smoking Kills: Death in Every Puff

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Ms. Hughes – 2nd Period Presenter: Tyler Hensley

  2. Who is the attended Audience?

  3. Who is the attended Audience? • The attended audience would be those who are smokers, and those who might plan to start smoking. This ad helps the audience understand that if they were to start this habit, then a downfall to smoking would be death symbolized by the way the cigarettes are depicted.

  4. What is the Logical Appeal?

  5. What is the Logical Appeal? • The logical appeal would be that if someone was to start smoking, then the consequence to smoking would be death, symbolized by the way the cigarettes are being depicted as a gun.

  6. What is the Ethical Appeal?

  7. What is the Ethical Appeal? • The ethical appeal would be the logo that is appearing on the ad.

  8. What is the Emotional Appeal?

  9. What is the Emotional Appeal? • The emotional appeal would be that the cigarettes that you are smoking are slowing killing you by lung cancer and other diseases caused by smoking.

  10. How does the lighting affect this ad?

  11. How does the lighting affect this ad? • The lighting affects the ad, because it allows the reader to only focus on the cigarettes and the way that they are formed like a gun. This draws the readers attention to understand the affects of smoking.

  12. Sources: • Murphy, Paul. The Roy Castle Lung Cancer Foundation. N.d. Photograph. Europe. Passivesmokingkills.org. CHI and Partners, UK. Web. 25 Nov. 2012. <http://adsoftheworld.com/media/print/the_ro y_castle_lung_cancer_foundation_passive_smo king_shotgun?size=_original>.

More Related