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Learn about the importance of involving senior IT, planning integration carefully, and the potential benefits and challenges in the Ipsos-MORI acquisition.
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IT and M&A Seizing the Opportunity Ben Booth, CTO Ipsos MORI 13th June 2006
The received wisdom • involve senior IT as soon as possible • involve both parties IT in due diligence • plan the integration programme carefully – it will involve systems, technical staff, business staff, business change
Ipsos Acquisition of MORI • Ipsos Є700m pa turnover 6000 staff 44 countries • MORI Є63m pa turnover 450 staff 2 countries
Rationale • strengthen (double) Ipsos capabilities in UK • complementary in UK • Ipsos Media, Marketing, Advertising • MORI Public Affairs, Loyalty • only 3/100 clients shared • provide more international opportunities for MORI
The numbers Є88m cost of acquisition Є1.8m restructuring cost Є1.8m savings year on year
The Process • secondary buyout 2004 – stability expected for 3-4 yrs • approach in summer 2005 (long history of interest) • Purchaser access to previous due diligence from 2004 • BB asked to go to Investment Bankers 23 September • 10th October agreement in principle announced
IT Environment • Similarity of technologies • MS office, SQL etc • some LINUX • proprietary market research products
Estate • 900 desk tops 1500 Interviewer tablets/laptops 600 telephone interview stations • Offices: London & SE 6 Edinburgh 2 Manchester 1 Republic of Ireland 2 Belfast 1 • 22 IT infrastructure staff, mainly London
Philosophy • technically an acquisition; but reality in UK is merger of 2 similar sized and complementary business • IT critical operationally • data collection, analysis and dissemination • people expensive and important asset • IT seen as means of facilitating integration. Key element in integration process NB importance of communication
IT Opportunities • strength in depth, bigger team • more opportunities for staff progression • UK scale of operation more economical • economies of scale throughout
Group Opportunities • technology assistance with integration etc • well developed standards • opportunities for staff • investment available for substantial projects But: • bureaucracy and speed of decisions • rigorous cost control
Organisation Plan • Two heads of function meet • Management teams meet • Re-assure staff who will remain • Deal quickly with redundant positions • Workshops to integrate teams and develop new style of working • Ongoing review
Technology Plan • Network renumbering and integration • helpdesk & Desktop • active Directory & Exchange • Telephone / Face to Face / DP • Compliance and Security • savings
Progress to date • new structure in place, two redundant positions • network mostly done • helpdesk well advanced • AD & exchange taking longer • Telephone / Face to Face / DP ongoing • savings on target Half way through - aim all done by end 2006
Lessons learnt • very long programme, hard to maintain momentum • most staff receptive to new ideas, some not, possibly spent too much time on those not • importance of communication • disruptive to existing good operations – gets worse before it gets better • everything takes much longer than planned • Manage staff expectations