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Qualitative marketing research is what, how and why people think about particular product and service.->> http://goo.gl/RPsSXK
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Market Research Market Research is process to find out the information and behavior of the consumer for particular product and service. So that companies solve their business problem and set their business targets for product sale and business growth.
Qualitative Research??? Qualitative marketing research is a technique that is used in marketing research. Qualitative research is just not find a what people think about but it is also find why they think it. It’s all about getting consumer face toface opinion, So you can understand their feelings directly.
Qualitative Research Tell • What customer feel and think • How design, brand and packing affect consumer • Why consumer behave • How customer choose between different products • How they respond for particular product and service • How price affect their decision-making
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