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Recitation on AdFisher

Learn about AdFisher's motivation, control over ads, and different outcomes through experiments. Discover how AdFisher simulates users' interests and conducts analyses to determine behavioral targeting on the web.

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Recitation on AdFisher

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  1. Recitation on AdFisher September 29, 2016

  2. Motivation for building AdFisher Web Browsing Ads Ad Ecosystem Control Different Outcome? Experimental Slide Credit: Amit Datta

  3. How AdFisher works Simulate users having a particular interest by visiting webpages associated with that interest. Visit a webpage, collects ads, settings provided to the simulated users. Automatically analyzes the data to determine whether statistically significant differences between groups of users with different interests exist. Github: https://github.com/tadatitam/info-flow-experiments

  4. Running experiments on AdFisher to determine if behavioral targeting occurs on the web

  5. Running AdFisher Technical Details

  6. Installation & Running

  7. Modifying AdFisher Technical Details

  8. AdFisher/core

  9. Selenium Python http://selenium-python.readthedocs.io/

  10. Automated experiments and Site Policies Technical Details

  11. Creating Multiple Accounts

  12. Creating Multiple Accounts

  13. Number of requests a website expects

  14. #Requests / unit time

  15. #requests / unit time http://blog.hubspot.com/marketing/reduce-http-requests#sm.0001t43gs9739cxeq3916bv5w0cmy

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