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Understanding Media Influence: Power and Impact on Society

Dive into the world of mass media and its profound influence on society. Explore the various mediums - from TV and internet to print and outdoor media - and their significance. Uncover the importance of media in shaping opinions, creating awareness, and driving social change. Delve into the negative impacts of media, particularly on body image, gender roles, and violence towards women. Discover how media shapes perceptions, influences behavior, and creates role models. Learn how to use media responsibly and guard against its negative effects.

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Understanding Media Influence: Power and Impact on Society

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  1. Mass Media and their Influence

  2. What do we mean by media? Any medium that is used in communication. • Electronic- TV, Radio, Movies, CDs and DVDs • Internet- Emails, websites and social networking • Print- Newspapers, Magazines, Books, leaflets and pamphlets • Outdoor Media- billboards, signs, placards • Video games

  3. How important is the media? • Can you imagine a world without mobile phone, TV, newspapers, films, books? • A person watches 3.5 hours of TV every day. 25 hours per week; 1300 hours per year. • A person who lives 65 years, spends nearly 10 full years of his life watching TV.

  4. How is Media Useful? • To inform, educate and communicate. • To form public opinion • An individual’s voice and opinion can be shared. • Can create social awareness like campaign against AIDS, Drugs and Smoking • It can become an agent of social change

  5. The Negative Influences of Media • Media controls the Society • Distorts our idea of good looks and beauty • Who do you think is an ideal man/woman? • The media creates the ideal image of beautiful men and women and tells you what are the characteristics of a successful person. It tells you that if youare not like them you are not cool and so you should look like them.

  6. You get very confusing messages • Media says being fat is bad. But at the same time there are several thousands of advertisements of junk food that result in a person gaining fat. • They create so much of insecurity among children

  7. In media often women are presented as objects for man’s pleasure.

  8. Media’s Influence on Women • Low self-esteem • Depression • Eating disorders • Anorexia- Lack of appetite • Bulimia- Self –induced vomiting to prevent weight gain • Increased violence towards women • Dissatisfaction • Embarrassment • Harmful Gender Role • Negative Gender stereotypes

  9. In the Case of Young Men • Media affects the self-esteem and actions of boys by creating stereotypes that make them to live up to. • They idolize Superman, Spiderman and Batman • The message is, “Be strong and powerful.” • The ideal body image projected is, “tall, muscular, dark, strong, perfect.” • So much of violence associated- gun, bombs, physical violence etc.

  10. It is money that drives media. • They want to ensure that people buy more and more.

  11. Media’s value is instant gratification • I want money FATAFAT • I want success FATAFAT • I want love FATAFAT

  12. The TV Influence • Why is TV called “Idiot Box?” • Why are excessive TV viewers called “couch potatoes?’”

  13. Media is instrumental in promoting violence • WWE Channel • Have you heard of kids brining guns to school? • Last year’s incident of student killing teacher at a Chennai school. • Video games that involve so much of violence

  14. Trial by Media • Media behaves acting like policemen, judge, prosecutor. • Trial by Media before a case goes to the court.

  15. Media Creates Role Models for us • Both positive and negative role models • Who is a positive role model? • A person we can look up to and admire • A person who provides motivation and inspiration • A person with high self-esteem • One who handles stress positively • A trust-worthy person • Integrity of character • Perseverance • Respect for others

  16. Examples of Positive and Negative Role Models • Positive • Mahatma Gandhi • Abraham Lincoln • Barrack Obama • Your parents • Maybe a teacher • Maybe a friend Negative Lance Armstrong Many corrupt politicians Cricketers who fix matches Sports and film personalities who evade taxes.

  17. What should we do? • Do not allow ourselves to be deceived by what others dictate • We need to use our brain to decide what we want to do and what we want to become

  18. What should we do? • Do not allow TV, Internet and Mobile to control you. • Begin to ask the question WHY • Use media responsibly. • Do not be a videogame, mobile phone or internet addict.

  19. What should we do? • Use time in study- prepare a timetable for you • Play games that involve physical activity, instead of computer games • Spend quality time with your family members in mutually interesting hobbies, activities that involve talking, sharing and emoting. • Spend time with nature.

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