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  1. Boundless Lecture Slides Available on the Boundless Teaching Platform Free to share, print, make copies and changes. Get yours at www.boundless.com

  2. Using Boundless Presentations Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: • The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. http://boundless.com/teaching-platform • Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. If you have any questions or problems please email: educators@boundless.com Free to share, print, make copies and changes. Get yours at www.boundless.com

  3. About Boundless • Boundless is an innovative technology company making education more affordable and accessible for students everywhere. The company creates the world’s best open educational content in 20+ subjects that align to more than 1,000 popular college textbooks. Boundless integrates learning technology into all its premium books to help students study more efficiently at a fraction of the cost of traditional textbooks. The company also empowers educators to engage their students more effectively through customizable books and intuitive teaching tools as part of the Boundless Teaching Platform. More than 2 million learners access Boundless free and premium content each month across the company’s wide distribution platforms, including its website, iOS apps, Kindle books, and iBooks. To get started learning or teaching with Boundless, visit boundless.com. Free to share, print, make copies and changes. Get yours at www.boundless.com

  4. Introduction to Integrated Marketing Communications Integrated Marketing Communications Understanding Promotion The Promotion Mix Selecting the Promotion Mix for a Particular Product ] Integrated Marketing Communications Integrated Marketing Communications Free to share, print, make copies and changes. Get yours at www.boundless.com

  5. Integrated Marketing Communications > Introduction to Integrated Marketing Communicat... Introduction to Integrated Marketing Communications • Introduction to Integrated Marketing Communications • The Communication Process • Consumer Perception of Communication • AIDA Model Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/introduction-to-integrated-marketing-communications-81/

  6. Integrated Marketing Communications > Understanding Promotion Understanding Promotion • Defining Promotion • The Many Goals of Persuasion • Identifying Prospects • Encouraging Product Trials • Stimulating Demand • Reminding and Retaining Customers Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/understanding-promotion-82/

  7. Integrated Marketing Communications > The Promotion Mix The Promotion Mix • Advertising • Personal Selling • Sales Promotion • Public Relations • Social Media • Direct Marketing Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/the-promotion-mix-83/

  8. Integrated Marketing Communications > Selecting the Promotion Mix for a Particular Pr... Selecting the Promotion Mix for a Particular Product • Promotional Objectives • Stages in the Product Life Cycle • Target Market Characteristics • Characteristics of the Product • Types of Buying Decisions • Funds Available Relative to Costs • Push and Pull Strategies • Trade vs. Consumer Promotions Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/selecting-the-promotion-mix-for-a-particular-product-84/

  9. Integrated Marketing Communications > Integrated Marketing Communications Integrated Marketing Communications • Setting Goals • Determining a Budget • Measuring Success • The Growing Importance of Word of Mouth Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/integrated-marketing-communications-12/integrated-marketing-communications-85/

  10. Appendix Free to share, print, make copies and changes. Get yours at www.boundless.com

  11. Integrated Marketing Communications Key terms • advertisementA commercial solicitation designed to sell some commodity or service. • Aisle interruptersproduct signs that jut into the aisle from the shelf, a point of purchase sales promotion device • BacklinksAre clickable and bring traffic back to a company's website. • bottom lineThe final balance; the amount of money or profit left after everything has been tallied. • brandA name, symbol, logo, or other item used to distinguish a product, a service, or its provider. • brand awarenessBrand awareness is the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. • Brand Character Statementsets the tone of an advertisement and defines what the targeted consumer group should do or feel when they are exposed to it. • budgetAn itemized summary of intended expenditure, usually coupled with expected revenue. • buyer behaviorthe process used to decide whether to purchase a product • communicationthe concept or state of exchanging data or information between entities • community campaignthe use of flyers and brochures that are delivered to homes. • customer relationship managementCustomer Relations Management (CRM) is concerned with (among other things) the conversion rate: percentage of customers who "try and buy" the product. Free to share, print, make copies and changes. Get yours at www.boundless.com

  12. Integrated Marketing Communications • differentiateTo show, or be the distinction between two things. • differentiateTo show, or be the distinction between two things. • differentiationThe process of distinguishing a product or offering from others to make it more attractive to a particular target market. • Direct MarketingMarketing that reaches customers by communications directly addressed to the customer. • EngagementMeans that both customers and stakeholders are participants rather than passive viewers. • Federal Trade Commissionan independent agency of the United States government that seeks to promote consumer protection and the eliminate and prevent anti-competitive business practices, such as coercive monopoly • fragmentationThe act of fragmenting or something fragmented; disintegration. • Gaining CommitmentThis involves closing the deal or making the sale. • Imagean attitude or lifestyle advertisers attempt to link to a product. • integratedcomposed and coordinated to form a whole • Integrated marketing communications (IMC)The science of aligning a variety of touchpoints between an organization and their consumers in terms of unified and clear messaging. • latentExisting or present but concealed or inactive. Free to share, print, make copies and changes. Get yours at www.boundless.com

  13. Integrated Marketing Communications • loss leadera sales promotion device that offers a temporary reduction on a popular product's price to stimulate sales on other products being offered. • marketing mixA business tool used in marketing products; often crucial when determining a product or brand's unique selling point. Often synonymous with the four Ps: price, product, promotion, and place. • marketing mixA business tool used in marketing products; often crucial when determining a product or brand's unique selling point. Often synonymous with the four Ps: price, product, promotion, and place. • Messagingto construct a consistent and specific story around a P.R. event or project. • opt-inThe property of having to choose explicitly to join or permit something; a decision having the default option being exclusion or avoidance; used particularly with regard to mailing lists and advertisement. • personalitya set of qualities that make a person (or thing) distinct from another • personalizationThe act of changing an option of a multi-user software product to change the product's behavior or style for one user. • piqueTo excite someone to action; to stimulate a feeling or emotion. • price indexA statistical estimate of the price level of some class of goods or services. • product life cycleThe process wherein a product is introduced to a market, grows in popularity, and is then removed as demand drops gradually to zero. • product life cycleThe process wherein a product is introduced to a market, grows in popularity, and is then removed as demand drops gradually to zero. • Promotiondissemination of information about a product, product line, brand, or company Free to share, print, make copies and changes. Get yours at www.boundless.com

  14. Integrated Marketing Communications • ProspectingThis involves finding and identifying buyers who are most likely to buy the product or service. • psycho-graphicsunderstanding how a certain group thinks . • Publicincludes people who look, think, and act the same as well as those who do not. • publicityAdvertising or other activity designed to rouse public interest in something. • pull strategycommunication not demanded by the buyer • push strategycommunication demanded by the buyer • QR Codea quick response bar code scanned via mobile phone • Regression analysisa statistical technique for estimating the relationships among variables. • relative sharemarket share in relation to the market leaders. • sales pipelineA visualization of the sales process of a company. • sales promotionmedia and non-media marketing communication employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability • sales promotion deviceA type of offer, in the form of a rebate, coupon or price deal that stimulates product sales or prompts a customer to take action Free to share, print, make copies and changes. Get yours at www.boundless.com

  15. Integrated Marketing Communications • search engine optimizationThe use of various techniques to improve a website's ranking in search engines in the hopes of attracting more visitors. • segment sharemarket share in the specific, targeted segment. • segmentationThe act or an instance of dividing into segments. • Social BookmarkingEnables users to add, annotate, edit, and share bookmarked Web documents for future use. • spinan effect that colors the truth by selectively presenting facts that support a desired position and can sway public opinion. • stakeholdera person or organization with a legitimate interest in a given situation, action, or enterprise • stimuliSomething external that influences an activity. • target marketa group of people whose needs and preferences match the product range of a company and to whom those products are marketed • target marketa group of people whose needs and preferences match the product range of a company and to whom those products are marketed • target marketa group of people whose needs and preferences match the product range of a company and to whom those products are marketed • touch pointAny way a consumer can interact with a business, whether it be person-to-person, through a website, an app, or other form of communication. • tradeThose engaged in an industry or group of related industries. Free to share, print, make copies and changes. Get yours at www.boundless.com

  16. Integrated Marketing Communications • unique selling propositionAny aspect of an object that differentiates it from similar objects. • value propositionThe benefit offered by an organization's product or service. • value propositionThe benefit (such as profit or convenience) offered by an organization's product or service. Free to share, print, make copies and changes. Get yours at www.boundless.com

  17. Integrated Marketing Communications Social Media Technology Social media platforms continue to grow at an astounding rate. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia.CC BY-SAhttp://upload.wikimedia.org/wikipedia/commons/f/fb/Soc-net-paten-growth-chart.pngView on Boundless.com

  18. Integrated Marketing Communications Price Deals Co-promotional sales, or price deals, involve two different products. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox."Promotion deal."CC BYhttp://dl.dropbox.com/u/31779972/Introducing+Marketing.pdfView on Boundless.com

  19. Integrated Marketing Communications Food Market Buyer behavior shapes buying decisions. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Byward Market."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Byward_Market.jpgView on Boundless.com

  20. Integrated Marketing Communications Tram Advertisement Different forms of advertising charge different rates and can impact the promotional mix budget. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Škoda 14T Philips advertisment."CC BY-SAhttp://commons.wikimedia.org/wiki/File:%C5%A0koda_14T_Philips_advertisment.JPGView on Boundless.com

  21. Integrated Marketing Communications Word Of Mouth Marketing Social media sites that allow sharing have brought about a new word of mouth form of marketing. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Social Media & Marketing | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/rosauraochoa/3256031851/sizes/m/in/photostream/View on Boundless.com

  22. Integrated Marketing Communications Integrated Marketing Integrated marketing communications can be used to develop brand awareness, increase consumer demand and change beliefs towards a product. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | GPTMC-Integreted Marketing Strategy | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/jonnygoldstein/4569092576/sizes/z/in/photostream/View on Boundless.com

  23. Integrated Marketing Communications Personal Selling The Marketing Hub describes relationships in the promotional mix. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Selling."GNU FDLhttp://en.wikipedia.org/wiki/SellingView on Boundless.com

  24. Integrated Marketing Communications Ad Ladder The key to successful advertising is to sell benefits, not features. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikibooks."Advertising/Basics."CC BY-SA 3.0http://en.wikibooks.org/wiki/Advertising/BasicsView on Boundless.com

  25. Integrated Marketing Communications Edward Bernays Bernays, known as the "Father of Public Relations," managed public relations for World War I. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Public relations."GNU FDLhttp://en.wikipedia.org/wiki/Public_relationsView on Boundless.com

  26. Integrated Marketing Communications Promotional Tools IMC unifies promotional tools across all marketing communication channels. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Photo-0099.jpeg | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/jlai321/3136355192/sizes/o/View on Boundless.com

  27. Integrated Marketing Communications Cingular Rewards Card Companies use promotional tactics such as reward programs to increase sales and acquire customers. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Cingular Rebate Scam | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/nathangibbs/260376583/sizes/o/View on Boundless.com

  28. Integrated Marketing Communications Free Samples As part of product trials, companies offer free samples to customers. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | FREE Samples | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/thedigitelmyr/6199419022/sizes/l/View on Boundless.com

  29. Integrated Marketing Communications Measuring Success Of Marketing Efforts It is important for marketing managers to constantly evaluate the performance of their marketing efforts. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | How Social Are Your Press Releases - 11-2011 | Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/prnewswireglobal/6330943490/sizes/z/in/photostream/View on Boundless.com

  30. Integrated Marketing Communications Marketing Mix The marketing mix includes product, promotion, price, and place. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."4Ps."CC BY-SAhttp://commons.wikimedia.org/wiki/File:4Ps.jpgView on Boundless.com

  31. Integrated Marketing Communications Car Advertisement Car advertisements are made to grab attention, pique interest, meet desires, and evoke action in consumers. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr.CC BYhttp://www.flickr.com/photos/earlwilkersonphotography/5726568942/sizes/l/View on Boundless.com

  32. Integrated Marketing Communications Direct Marketing Companies can engage in marketing outreach through direct marketing. A mailed letter is an example of direct marketing. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia.CC BY-SAhttp://upload.wikimedia.org/wikipedia/commons/thumb/5/5a/Frank_E._Davis_Fish_Company_marketing_letter,_1928.jpg/465px-Frank_E._Davis_Fish_Company_marketing_letter,_1928.jpgView on Boundless.com

  33. Integrated Marketing Communications New Customers Nurturing customer relationships can lead to customer referrals and new business. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | The New Integration: The Traditional Funnel meets The Flipped Funnel | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/jaffejuice/4513863997/sizes/z/View on Boundless.com

  34. Integrated Marketing Communications Two-way Communication The communications process involves two or more persons exchanging words or symbols. Free to share, print, make copies and changes. Get yours at www.boundless.com Static Flckr."Two-way communication."CC BY-SAhttp://farm5.staticflickr.com/4081/4773103417_9da269f647_o.jpgView on Boundless.com

  35. Integrated Marketing Communications Touch Point Wheel Integrated marketing communications revolve around touchpoints, which are places where the potential consumer and the organization have an opportunity to communicate or interact. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."2_Touch_Point_Wheel.jpg."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/commons/d/db/2_Touch_Point_Wheel.jpgView on Boundless.com

  36. Integrated Marketing Communications Stimulate Demand To stimulate demand, brands must understand customers' needs and motives. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Asian Family Customers Shopping in The Super Market | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/epsos/5652699228/sizes/l/View on Boundless.com

  37. Integrated Marketing Communications Loyalty Grid Customer loyalty encompasses both perception and behavior, represented here in a small grid where relative attitude and patronage are assessed at higher and lower levels. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Dick_and_basus_loyalty_matrix.jpg."CC BY-SA 3.0https://upload.wikimedia.org/wikipedia/commons/7/77/Dick_and_basus_loyalty_matrix.jpgView on Boundless.com

  38. Integrated Marketing Communications T-Mobile Promotion Companies use special promotions to drive repeat business and brand loyalty. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Is this for real?T-mobile unlimited for $49.99 month?| Flickr - Photo Sharing!."CC BY-SAhttp://www.flickr.com/photos/adriarichards/3427619452/sizes/o/View on Boundless.com

  39. Integrated Marketing Communications Sales Presentation Salespersons conduct significant research on their target markets to better market products and services to prospects. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Presentation Prep | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/intelfreepress/6629590171/sizes/o/View on Boundless.com

  40. Integrated Marketing Communications Mar Com Matrix The building blocks of successful marketing. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikibooks."Advertising/Basics."CC BY-SA 3.0http://en.wikibooks.org/wiki/Advertising/BasicsView on Boundless.com

  41. Integrated Marketing Communications Sales Promotion Mail-in or online rebates offer give money back to customers on products or services. Free to share, print, make copies and changes. Get yours at www.boundless.com Dropbox."Rebate."CC BYhttp://dl.dropbox.com/u/31779972/Introducing+Marketing.pdfView on Boundless.com

  42. Integrated Marketing Communications Life Cycle Firms' products progress through the stages of development, which is indicated by their changing profits over time. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Product life cycle."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Product_life_cycle.pngView on Boundless.com

  43. Integrated Marketing Communications Geographic Target A geographic target market could be a city, state, or country. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Worcester Street, Wolverhampton - geograph.org.uk - 1171930."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Worcester_Street,_Wolverhampton_-_geograph.org.uk_-_1171930.jpgView on Boundless.com

  44. Integrated Marketing Communications Characteristics A product's characteristics determine its target market and price. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Dewar's products."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Dewar's_products.JPGView on Boundless.com

  45. Integrated Marketing Communications Push and Pull Strategies Push and pull strategies are used to get a product to the target market. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia."Technology-Push Market-Pull."CC BY-SAhttp://en.wikipedia.org/wiki/File:Technology-Push_Market-Pull.pngView on Boundless.com

  46. Integrated Marketing Communications Promotions A point of purchase or end cap display can make consumers aware of new products. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia."Easter PoS Display."CC BY-SAhttp://commons.wikimedia.org/wiki/File:Easter_PoS_Display.JPGView on Boundless.com

  47. Integrated Marketing Communications Integrated Marketing Budgets When budgeting a marketing plan, it is important to allocate funds appropriately to the different facets of integrated marketing. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr."All sizes | Prioritize Your Web Marketing Strategy Budget | Flickr - Photo Sharing!."CC BYhttp://www.flickr.com/photos/cambodia4kidsorg/2987436201/sizes/z/in/photostream/View on Boundless.com

  48. Integrated Marketing Communications Attribution • Wiktionary."budget."CC BY-SA 3.0http://en.wiktionary.org/wiki/budget • Wikipedia."Marketing plan."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_plan%23Budgets_as_managerial_tools • Wikibooks."Sustainable Business/Marketing."CC BY-SA 3.0http://en.wikibooks.org/wiki/Sustainable_Business/Marketing%23Marketing_budgets • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/product-life-cycle--2 • Wikipedia."Product life cycle."CC BY-SA 3.0http://en.wikipedia.org/wiki/Product_life_cycle • Wikipedia."Consumer behavior."CC BY-SA 3.0https://en.wikipedia.org/wiki/Consumer_behaviour • Wikipedia."Net Promoter."CC BY-SA 3.0https://en.wikipedia.org/wiki/Net_Promoter • Wikipedia."Integrated marketing communications."CC BY-SA 3.0https://en.wikipedia.org/wiki/Integrated_marketing_communications#Synergy • Wikipedia."Marketing communications."CC BY-SA 3.0https://en.wikipedia.org/wiki/Marketing_communications • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."stimuli."CC BY-SA 3.0http://en.wikipedia.org/wiki/stimuli • Wikipedia."Integrated Marketing Communications."CC BY-SA 3.0http://en.wikipedia.org/wiki/Integrated_Marketing_Communications • Wiktionary."communication."CC BY-SA 3.0http://en.wiktionary.org/wiki/communication • Wikipedia."AIDA (marketing)."CC BY-SA 3.0http://en.wikipedia.org/wiki/AIDA_(marketing) • Wiktionary."target market."CC BY-SA 3.0http://en.wiktionary.org/wiki/target_market • Wiktionary."advertisement."CC BY-SA 3.0http://en.wiktionary.org/wiki/advertisement • Wiktionary."pique."CC BY-SA 3.0http://en.wiktionary.org/wiki/pique Free to share, print, make copies and changes. Get yours at www.boundless.com

  49. Integrated Marketing Communications • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."Touchpoint."CC BY-SA 3.0https://en.wikipedia.org/wiki/Touchpoint • Wikipedia."Integrated Marketing Communications."CC BY-SA 3.0http://en.wikipedia.org/wiki/Integrated_Marketing_Communications%23Importance_of_IMC • Wiktionary."search engine optimization."CC BY-SA 3.0http://en.wiktionary.org/wiki/search_engine_optimization • Wiktionary."value proposition."CC BY-SA 3.0http://en.wiktionary.org/wiki/value_proposition • Wikimedia.CC BY-SA 3.0http://upload.wikimedia.org/wikipedia/commons/7/7b/Integrated_Marketing_Communication.pdf • Wikipedia."Marketing plan."CC BY-SA 3.0http://en.wikipedia.org/wiki/Marketing_plan • Wikipedia."Integrated marketing communications."CC BY-SA 3.0http://en.wikipedia.org/wiki/Integrated_marketing_communications • Wiktionary."fragmentation."CC BY-SA 3.0http://en.wiktionary.org/wiki/fragmentation • Wiktionary."integrated."CC BY-SA 3.0http://en.wiktionary.org/wiki/integrated • Global Text Project."Introducing Marketing by John Burnett."CC BY 3.0https://dl.dropboxusercontent.com/u/31779972/Introducing%20Marketing.pdf • Wikipedia."community campaign."CC BY-SA 3.0http://en.wikipedia.org/wiki/community%20campaign • Wikipedia."QR Code."CC BY-SA 3.0http://en.wikipedia.org/wiki/QR%20Code • Wikipedia."Direct response marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Direct_response_marketing • Wikipedia."Direct marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Direct_marketing • Wikibooks."Strategy for Information Markets/e-Commerce."CC BY-SA 3.0http://en.wikibooks.org/wiki/Strategy_for_Information_Markets/e-Commerce%23Direct_Marketing • Wikipedia."Relationship marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Relationship_marketing • Wikipedia."Personalized marketing."CC BY-SA 3.0http://en.wikipedia.org/wiki/Personalized_marketing • Wiktionary."personalization."CC BY-SA 3.0http://en.wiktionary.org/wiki/personalization Free to share, print, make copies and changes. Get yours at www.boundless.com

  50. Integrated Marketing Communications • Wikipedia."Promotion (marketing)."CC BY-SA 3.0http://en.wikipedia.org/wiki/Promotion_(marketing) • Wikipedia."marketing mix."CC BY-SA 3.0http://en.wikipedia.org/wiki/marketing%20mix • Boundless Learning."Boundless."CC BY-SA 3.0http://www.boundless.com//marketing/definition/product-life-cycle--2 • Wiktionary."differentiate."CC BY-SA 3.0http://en.wiktionary.org/wiki/differentiate • Wikibooks."Business Strategy/Marketing Plans and Strategies."CC BY-SA 3.0http://en.wikibooks.org/wiki/Business_Strategy/Marketing_Plans_and_Strategies%23Marketing_planning_aims_and_objectives • Wikipedia."Target market."CC BY-SA 3.0http://en.wikipedia.org/wiki/Target_market • Wiktionary."target market."CC BY-SA 3.0http://en.wiktionary.org/wiki/target_market • Wikibooks."Introduction to Business/Marketing."CC BY-SA 3.0http://en.wikibooks.org/wiki/Introduction_to_Business/Marketing%23Identifying_the_target_market • Wiktionary."target market."CC BY-SA 3.0http://en.wiktionary.org/wiki/target_market • Wikipedia."Relevant market."CC BY-SA 3.0http://en.wikipedia.org/wiki/Relevant_market • Wikipedia."marketing mix."CC BY-SA 3.0http://en.wikipedia.org/wiki/marketing%20mix • Wiktionary."price index."CC BY-SA 3.0http://en.wiktionary.org/wiki/price_index • Wikipedia."Hedonic index."CC BY-SA 3.0http://en.wikipedia.org/wiki/Hedonic_index • Wikibooks."Managerial Economics/Demand Theory."CC BY-SA 3.0http://en.wikibooks.org/wiki/Managerial_Economics/Demand_Theory • Wikipedia."customer relationship management."CC BY-SA 3.0http://en.wikipedia.org/wiki/customer%20relationship%20management • Wikipedia."Pull strategy."CC BY-SA 3.0http://en.wikipedia.org/wiki/Pull_strategy • Wikipedia."Pull strategy."CC BY-SA 3.0http://en.wikipedia.org/wiki/Pull_strategy • Wikipedia."Push–pull strategy."CC BY-SA 3.0http://en.wikipedia.org/wiki/Push%E2%80%93pull_strategy • Wikibooks."Advertising/Basics."CC BY-SA 3.0http://en.wikibooks.org/wiki/Advertising/Basics Free to share, print, make copies and changes. Get yours at www.boundless.com

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