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TOMG 200 Tourism Management & Environment

Explore the economic characteristics of tourism, the development of The Eden Project in Cornwall, UK, and visitor impressions. Learn about sustainability, entrepreneurial activity, impacts, and success factors. Additional resources provided.

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TOMG 200 Tourism Management & Environment

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  1. TOMG 200 Tourism Management & Environment Economic Impacts of Tourism Case Study: The Eden Project, Cornwall, U.K.

  2. Economic characteristics of the tourism industry • Tourism brings economic benefits (TSAs) • Much needed foreign exchange • Generates employment • Improve social and economic benefits in a destination area, esp. if remote from tourism flow (‘multiplier effect’) • But tourism not like other industries --- more complex • An invisible export industry • No tangible product • Tourists require supporting goods & services • Need infrastructure to access (airports, roads, IT networks) • Fragmented product • Many elements, not coordinated • Highly price- and income-elasticproduct • Perishable product • If a hotel room not booked one night then that income is lost • Subject to exogenous shocks • Currency fluctuations, politics, wars, SARS, terrorism, carbon tax • Seasonality puts pressure on resource

  3. Tourist Attraction Development: The Eden Project, Cornwall, U.K. • Entrepreneurial activity can stimulate new economic activity • Developed from the vision of one man – Tim Smit, owned by the Eden Trust (reg’d charity) • Located in a former china clay pit to illustrate how degraded environments can be regenerated • An example of sustainable development • A living theatre of plants, people, places & possibilities (“the 8th Wonder of the World”) • Opened as a visitor attraction summer 2001 • 300,000 visitors in first 3 months of opening • 80 million UK pound development • Its development has caused some controversy (impacts)

  4. Visitor impressions of The Eden Project

  5. Eden: The Inside Story Individual Discussion Question (1): • What makes a tourist attraction successful? • www.edenproject.com

  6. Required readings: Useful resources: • Economic Impacts of the Rugby World Cup: http://www.3news.co.nz/Sporting-venues---what-we-get-for-our-buck/tabid/1356/articleID/226210/Default.aspx • Tourism Satellite Account (Economic Impact of Tourism Statistics) http://www.stats.govt.nz/browse_for_stats/industry_sectors/Tourism.aspx Chapter 3 of required text Chapter 1 in Garrod & Fyall (2011) – “This Other Eden”

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