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DesaDeso is a marketplace that makes it easier for travelers to discover, plan, and book village trips online. We connect and collaborate with stakeholders to deliver an authentic and memorable tourism experience. Join us and explore the beauty of Indonesian villages!
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Gambling for a better life… Stay in village for a better life…
Year Total Fund (USD) # of Villages being supported Village tourism is a solution to end poverty Ministry of Tourism and Creative Economy Republic of Indonesia provide 6,000 – 8,000 USD grant to each village 2013 10.3 million 980 2014 2000 chippingin.wordpress.com
only <10% can sustain visits low
Government officials said… Tourism villages cannot grow further due to lack of promotion
Travelers said… Information is hard to find online Time is wasted in planning and booking process
DesaDesois established as a Marketplacethat makes it easier for traveler to discover,plan,booka village trip, online
We connect and collaborate with stakeholders to deliver the experience Tour operator, transportation services, insurance, hotel, travel planner and agent, government, school, event organizer
We engage villager as business ownerto deliver the value Subject expert, storyteller, homestay provider, tour guide, event organizer
We marketto potential customers Students field trip, urban family weekend getaways, corporate outbound training
530 thousand 58.5 USD 2x 62 million USD Children age 5-19 in major cities, middle class, who travel to village with their family Average budget spent per traveler (Indonesian) # of travel /person /per year market size
business projection Year #of villages Average visit/mo/ village DesaDeso revenue (commission fee USD 4.18/visit) Per village revenue (income USD 25/visit) Y1 20 20 20,064 502 Y2 80 50 200,635 1,254 Y3 200 100 1,003,177 2,508
DesaDeso team Anggun Catur PW Kevin Social business Product development Community building Digital marketing Web and mobile Social media strategy Finance Business development Client relationship
What’s next? We need help to… Connect with government & private sectors who has provided initial support for Tourism Villages Refine our strategy to be aligned with their progress Version 1.0 Research, profiling and initiate partnership with Villages