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Bluemix Growth Hacking

Discover the key tactics and tools for growth hacking in the tech industry, specifically for Bluemix. Learn how to leverage user groups, communities, and referral campaigns to generate pipeline and establish credibility. Understand the importance of integration with Bluemix PLM and constant measurement for continuous improvement.

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Bluemix Growth Hacking

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  1. Bluemix Growth Hacking Big ideas for 2014

  2. Summary for All Hand Chart purpose 3 Bold Developer Strategy for march to 1M 3. Technology Integration (as Bluemix services) 540K Data services Runtime services 3M 5M Technology effort to execute DevOps services • Referral Campaign(w/ usage incentive) 3.4M 2. User Group & Communities (through platform Sponsorship and Contest) 24M 66K 50K Shoreditch works 100K Startup Academia (MOOC, App Contest) 650K 2.7M 100K Stickiness

  3. Hacking methods scalability stickiness

  4. Referral Example: Dropbox’s Great Space Race: 638K downloads Target audience: University students

  5. Why User Groups and Communities? • Trusted source of information allowing mass engagement of developers • Key hub to reach to developers, ISVs etc. and access to intelligence • Pending projects/initiatives; Pain points; Key contacts • Build awareness and establish credibility • Lower cost tactics with rapid and productive ROI

  6. Tactics for Generating Pipeline • Relationship Marketing Through User groups • Join user groups and actively participate at the local and global level • Provide content - Submit educational articles, abstracts and speakers – no cost – higher credibility • Leverage IBM facilities to host a user group event – leverage IICs, partners • Take leadership role – become trusted voice within the community

  7. Tap into existing tech community

  8. backup

  9. Bluemix student edition • Req • Active enrollment in a university, .edu email address • Runtime and Data svc is for schools by invitation only

  10. Overview • Wikipedia definition: • Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure • Focus: innovation, scalability, and user connectivity • Key: Link product design and effective product marketing

  11. Hacking tools • [who] growth hacking cannot be done standalone, it must integrate with Bluemix PLM. • [what] Content – the differentiated services – create sticky results • [why] people need incentive to do things – we need incentive structure • [how] need constant measurement, A/B testing to continuously improve

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