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Know about what is youtube marketing and find best Digital Marketing Course in Trivandrum
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Introduction • How to start a new Channel • Strategy applied for creating a Channel • How to create Audience engaging Playlists • List for the Content Creation • Monetization add thumbnail schedule for the videos • The main principles for YouTube channel • How to Brand Youtube Experience • Which are foundation for strong growth • Keyword Research and Competitor analysis • Best tools to find keywords • Video creation techniques.
Beginning of a new channel To beginning a new channel in youtube,we have to follow below steps. 1.Sign into YouTube and click on the user icon at the top right of the screen 2.Click on the gear icon to get to your new account. 3.Click on Create a new channel. 4.Use the business icon 5.Add your Brand name and click create.
Channel Strategy • Use the Facebook Native Video Uploader • Maintain a Regular Schedule for Uploading Videos • Embed the YouTube Video URLs on Your Blog or Website • Add a Proper Title to Every Single Video on Your YouTube Channel • Write a Small Catchy Description for Every Video • Take care to maintain short video duration • Be Very Specific with Your KeywordArrange Your Videos in Playlists on Customized Thumbnails • Add a dynamic intro in the video • Give replies to the comments • Ask your loyal audience to share your videos
Audience engagement playlists • A playlist on YouTube is a collection of videos that you can create with your uploads and other channel’s videos • Views: Video views in the context of a playlist. • Watch time: Total playlist watch time of your video(s) from your audience. • Average view duration: Average time watched per video view for the selected content, date range and region. • Playlist starts (web only): The number of times viewers initiated playback of a playlist. • Average time in playlist (web only): Average time watched after a playlist start. • Views per playlist start (web only): Average number of video views after a playlist was initiated.
Content creation checklist • Meet the bottom line: Know what you want to achieve with your content • Be customer-centric: Know what your customers want to read • Determine content format: What type of content would deliver the message best? • Be there when they are: When should you post your content? • Send the word out: Promote and distribute your content liberally
Advantages of monetization add thumbnail schedule videos • Gets World wide audience • Excellent payment system • Quality of ADs • Displaying blinking banners may help people notice your sites design. • There will never be negative cash flow
Fundamentals of successful youtube channel • Great content • Ensure high video quality • Unique and recognisable branding • A glamourised home page • Post with consistancy • Optimised for search
Branding your youtube experience • Branding can establish your channel's identity and attract viewers and help bring them back for more • To brand your youtube profile, 1.Add Your Custom URLs in the Newly Placed Description Area 2.Add Overlays to ALL of Your Videos 3.Prevent Other Ads from Showing on Your Video 4.Check “Always Prioritize Your Favorite Channels on your Home Page Using the Pinned Subscribers Feature 5. Take Subscribed Users to the Feed Tab”
Competitor analysis and keyword research • Keyword competition is the level of difficulty involved in ranking for a certain keyword • It is used to grow your traffic exponentially using solely the resources at your disposal • Finding keywords with high search volume that haven’t been targeted by other SEOs in your space • Big brands with massive spending power have taken over the paid opportunities for keywords • Uniqueness
Free tool for quick video analysis and get keywords • Google Trends • Keyword Shitter • Answer the Public • Keywords Everywhere • Google Correlate • Google Search Console • Wordtracker Scout • Keyword In • Soovle • Ubersuggest
Video planning,creation and strategy • Determine what your video content will accomplish • Outline the video topics and type you will create • Establish who’s responsible for creating content • Where will your content live? • Determine how you’ll measure performance
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