Know about what is Social Media Marketing

1. KNOW ABOUTWHAT IS SOCIAL MEDIA MARKETING (SMM)

2. INTRODUCTION • What is social media? • History of social media marketing • Importance of social media • SMO strategy for business • Social media key concept • Business profile creation • Brand Awareness • Social media engagement • Viral marketing

3. What is social media? • Social media marketing is an engagement with online communities to generate exposure,opportunity and sales • The number-one advantage is generating exposure for the business,followed by increasing traffic and building new business partnerships

4. History of social media marketing • Social media has reached critical mass • 73% of adults in the US has account in social networks

5. Importance of social media • One word of mouth conversion is 200 times effective than TV ad • 57% have joined in social networks • 55% have watched photo clips • 39% have subscribe to an RSS feed • 88% trust a friend recommendation marketing-shepra

6. SMO strategy for business • Widgets: adding a social media button home page or contact us page • Sharing: the sharing buttons, the social media users can share any content in the website to their social media pages • Sign ins: the user gets the option for login in or sign up for the website through their social media pages directly • Information: the social media pages should have a very informative and impressive discription of business which gives the users to a clear idea about your business

7. Social media key concept • All Media Messages Are "Constructed" • Media Messages Shape Our Perceptions of Reality • Different Audience, Different Understanding of the Same Message • Media Messages Have Commercial Implications • Media Messages Embed Points of View

8. Business profile creation • There are many business sites available • Business websites are created to promote the business • It should be upto dated properly to reach the business

9. Social media engagement Key to become a successful social media user 1. Talk About Your Topic (Not Just Your Brand) 2. Join Question & Answer Sessions 3. Share Other People’s content 4.Make Your Customers Feel Engage 5.Make Your Posts Visual 6.Add Relevant Hashtags (#) to Your Posts 7.Post Frequently (and at optimal times) 8.Engage With The Latest Trends and Issues

10. Viral marketing • Viral marketing is one of the most important strategies to attract customers and raise awareness of your brand • Its name refers to how consumers spread information about a product with other people in their social networks, much in the same way that a virus spreads from one person to another. There are many viram marketing principle • Master the target audience. • Create content with high engagement. • Time content for maximum reach • Boost visibility with advertising. • Measure performance to create better campaigns in the future.

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