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ABARE Outlook Conference 2010 March 2, Canberra

ABARE Outlook Conference 2010 March 2, Canberra. Australian Wine Export Performance – 1996 to 2009. Source - AWBC. Aust wine exports - USA / UK - 2005 to 2009. Value decline $AU 565m in 5yrs. Source - AWBC. Significant Industry Challenges. Top 10 Export Growth Markets – 2005 to 2009.

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ABARE Outlook Conference 2010 March 2, Canberra

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  1. ABARE Outlook Conference 2010March 2, Canberra

  2. Australian Wine Export Performance – 1996 to 2009 Source - AWBC

  3. Aust wine exports - USA / UK - 2005 to 2009 Value decline $AU 565m in 5yrs Source - AWBC

  4. Significant Industry Challenges

  5. Top 10 Export Growth Markets – 2005 to 2009 Market Value (2005) Value (2009) % growth CHINA, PR $13,500,519 $129,985,729 862.82% VIETNAM $1,761,317 $3,513,080 99.46% 6 of 10 fastest growing markets are in Asia HONG KONG $23,123,598 $44,514,230 92.51% FINLAND $10,679,623 $18,240,322 70.80% UNITED ARAB EMIRATES $6,571,210 $10,349,409 57.50% PAPUA NEW GUINEA $1,583,036 $2,378,291 50.24% PHILIPPINES $2,652,045 $3,856,411 45.41% THAILAND $7,546,640 $10,536,262 39.62% KOREA, R $6,908,722 $9,169,388 32.72% POLAND $2,253,938 $2,939,547 30.42% Top 10 Total (AUD) $77,740,836 $237,686,070 205.74% Source - AWBC

  6. Emerging Market Opportunity – example 2009 Pop’n / market size Consumption / capita Increase effect? 1,400 0.50L 0.5L Combined average consumption China, India = 0.25L 20L 20.0L 1,200 1,000 800 0.4L Million Litres 0.4L 600 400 200 0.005L 0.005L 0 China Pop. 1.34bn India Pop 1.1bn UK Pop. 61m Ch / Ind

  7. “Where to Next?”: • Big opportunity but significant challenges also • Don’t turn your back on traditional markets • Industry action and cooperation

  8. ABARE Outlook Conference 2010March 2, 2010

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