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Strategic Management

Strategic Management. Enterprise Excellence Series. Outline. Strategic Management Thinking The Strategic Management Process Customer Analysis Competitor Analysis Strategy Formulation Execution. Increase Frequency of Use/Consumption. Provide reminder communications

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Strategic Management

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  1. Strategic Management Enterprise Excellence Series

  2. Outline • Strategic Management Thinking • The Strategic Management Process • Customer Analysis • Competitor Analysis • Strategy Formulation • Execution

  3. Increase Frequency of Use/Consumption • Provide reminder communications • Position for frequent use • Position for regular use • Make the use easier or more convenient • Provide incentives • Reduce undesirable consequences of frequent use • Jell-O Pudding • Shampoo, car care • Flossing teeth after meals • Dixie-cup dispenser, microwavable • Frequent-flyer, frequent-eater plans • Gentle shampoo Source: Strategic Market Management by David A. Aaker, (5th edition)

  4. Criteria to be addressed

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