Complete Digital Solutions for Kitchen Concepts

1. Digital Marketing for Kitchen Concepts 23rd January, 2015

2. AGENDA Our capabilities – What we bring to the table Detailed engagement plan Commercials

3. Social Beat offers complete digital solutions to grow your business through online marketing

4. We have delivered strong business results through digital marketing for our clients, across industries. We work with 45+ clients from diverse industries. Some of our clients are B2B Real Estate & Hospitality Ecommerce & Retail Healthcare

5. The Team has a mix of digital marketing, technology and strategy expertise • Suneil Chawla is a Commerce graduate from Loyola College, Chennai and an MBA from IIM Ahmedabad • Cofounder of Koolkart.com, a social ecommerce destination for consumers to discover unique fashion products • 4 years as Case Team Leader at Bain across Boston, Singapore, Mumbai, Delhi working across projects in the consumer space • ~1 year project with leading handset manufacturer on innovative marketing initiatives • Vikas Chawla has over 2 years experience as a Product/Brand Manager at TI Cycles, heading digital marketing and national branding for Hercules cycles across India • Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Council • Vikas is a management graduate from the London School of Economics and a business graduate from the Loyola College, Chennai

6. Our Social Media and Strategy team has run viral campaigns for multiple brands Ekta, Social Media & Client Servicing Manager RachnaGanatra Business Development & Strategy Abhishek Kumar Senior Manager – Strategy Anuradha Nair Senior Manager - Social Media & Marketing Rohit, Senior Manager - Social Media & Client Servicing

7. Members of our Digital Campaign Team VarunThirumalai, Social Media & Client Servicing Manager Lalitha, Social Media & Client Servicing Manager Meenakshi, Social Media & Client Servicing Manager Krithika Ramani, Social Media & Client Servicing Manager Allan Moses, Graphics Designer Panisa, Senior Creative Designer

8. Development & SEO Team has 10+ years exp., developing creative websites optimized for SEO Samantha, UX Designer Mohan, Senior Web Developer VelMurugan, Senior Web Developer Hariharan, Senior Web Developer Purushothaman, Senior Graphics Designer Raju, Senior SEO Analyst Sunil, Senior SEO Manager

9. Been among thought leaders in the digital marketing industry At Economic Times Real Estate & Digital Conference, 2014 At CheveningInnovators Meet - by British High Commission, 2013

10. Some of the awards we have received

11. This is what our clients say – A few testimonials

12. AGENDA Our capabilities – what we bring to the table Detailed engagement plan Commercials

13. Goals Goal is to establish Kitchen Concepts as the one-stop destination for home interior solutions Search Engine Optimization efforts to improve brand visibility and generate enquiries from potential customers – architects, builders or direct customers Create positive buzz around Kitchen Concepts through a comprehensive online marketing strategy for brand building and lead generation Build a strong social media presence through interesting content and engagement initiatives

15. On Page & Off Page Optimization will be done through relevant keywords

16. Optimize the website to generate enquires from potential customers KEYWORDS 1 4 3 2 Site Content Links URLs Titles, Meta Tags

17. Searches for interior designing are much higher than bespoke art

19. Social Media Marketing to build awareness, trust & engagement • Engaging content around key consumer interests (e.g. tips for interior decoration, tips on colour coordination, design inspiration etc) • Regular updates on existing and new trends, art work collection, installations, etc • Share media mentions / columns and offline PR • Active response management to any consumer queries

20. Showcasing some of our creatives made for a real estate client

21. Pinterest - A powerful medium to organize and share visually appealing content • Regular pins on pintereston new projects completed and design inspiration • Showcase themed collections: E.g. Themes around contemporary/tradition, themes around colours, themes around living rooms etc

22. You Tube: Showcase previous works & advertise on interior design related videos • Videos testimonials of customers and their experience with Kitchen Concepts • Promotional Videos specifically for interior design companies or for homes or hotels • Video about the company profile and history of the company, projects completed • Virtual tour of a room showcasing the work done by Kitchen Concepts

24. Digital Advertising Various Mediums can be used to achieve these goals • Google Ads – Search & Display Network • Facebook Ad Campaigns • LinkedIn Ads and Sponsored Posts • Retargeting • Conversion-Optimized Website or Landing Pages

25. Google Adwords Run targeted PPC Ad campaigns on the Google Search network to drive relevant traffic to the website or landing page • Ads with a compelling Call-to-Action • Location-based and Keyword-based targeting. • Diagnostic tools to measure and analyze the campaign to check what is working and what is not. • Optimize to ensure the ad is in the top position for all performing keywords • Constant Optimization of the Campaign with focus on Maximizing ROI

26. Some sample landing pages for Real Estate

27. Sample conversion-optimized website for Real Estate

28. Currently, not many companies advertise for home interior solutions. We can capitalize on this opportunity to position Kitchen Concepts for lead generation

29. We can effectively use multiple Adwords Features

30. We can also leverage the reach of the Google Display Network to place display ads on relevant sites to reach the target audience Example of a real estate client

31. Metrics to measure effectiveness of a SEM campaign ROI Metrics for the SEM Campaign No. of leads generated Cost per Lead Click-Conversion Rate Click-Through-Rates Avg. Cost-per-Click Avg. Ad Position Search Impression Share

32. Facebook Advertising Targeted ads on Facebook to reach a wider audience and generate leads based on online behaviour and interest • Low Cost-per-click of Rs. 6 to Rs. 8 and a lower cost-per-lead as compared to other advertising channels • Relevant audience can be targeted based on interests in interior designing, modular interiors, decorations and by relevant locations, demographics, etc • The ability to reach a huge audience gives a boost to branding as well

33. Desktop newsfeed ads for one of our Real Estate clients Website conversion ad Post engagement ad

34. Mobile newsfeed ads and third-party mobile application ads for one of our Real Estate clients Third-party mobile apps Mobile Newsfeed

35. LinkedIn Ads LinkedIn provides great targeting options including the ability to target by job title, employer, role, skills, and interests. Can be used to target secondary audience like architects and builders Example of a real estate client

36. Re-Targeting Ads Use retargeting as a tool to target prospective customers who have visited the website before, looking for interior solutions, be it modular kitchen, wardrobes, etc.

37. Agenda Our capabilities – what we bring to the table Detailed engagement plan Commercials

38. Commercials For the first 3 months: Monthly retainer (All the below mentioned services as a package) SEO Social Media Management Digital Marketing

39. We would be glad to partner with you. Please call or email us team@socialbeat.in and + 91 44 42065648 www.socialbeat.in Follow us Digital Marketing. Focus on Results.