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Greater Cleveland RTA “HealthLine” BRT Michael York Deputy General Manager - Operations. Euclid Corridor Project. Euclid Corridor Project. Purpose of Euclid Corridor Project. Provide Connectivity between the two largest employment centers in the region, University Circle
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Greater Cleveland RTA “HealthLine” BRT Michael York Deputy General Manager - Operations
Purpose of Euclid Corridor Project • Provide Connectivity between the two largest employment centers in the region, • University Circle • Public Square and • Re-vitalize Euclid Avenue
Euclid Corridor Project • How do we connect Public Square and University Circle? • 1950’s - Subway • 1980’s - Light Rail • 1998 - BRT
Mode Selection Criteria • Capacity • Connectivity • Funding Possibilities • Cost (capital and operating) • Economic Development Potential
Project Overview • 9.38 Miles Long / $200 million • Building Face to Building Face Upgrades • Travel Time – 20 minutes • 34 Stations (62 structures) • Pedestrian Friendly Amenities • Bike Lanes (CSU to Case) • Catalyst for Development • “Rail Like” BRT
“Rail Like Image” • Exclusive Right-of-Way • “Non-Bus” like RTV’s (63’ articulated) • Traffic Signal Prioritization • Precision Docking • Level Boarding “Stations” • “Real Time” information • Off Board Fare Collection
“Rail Like” Branding Strategy • Name of Service – Rail like Name • “Silver Line” • Appearance and Performance of Vehicle • Appearance of Stations • Color Schemes, Graphics, Maps and Logos • Technology - (Modern & Futuristic) • “Rail Like” Features • “Rail Like” Frequency – every 5 minutes
Vehicle Selection Was Key • Large Capacity • Quiet • Clean • Futuristic • “Rail Like” Image
Stations - Key Project Element • Substantial • Identifiable • Safe • Cameras and lighting • ADA compliant • Off-Board fare collection • Good Public Information
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Economic Development • $200 million dollar question? • Can a BRT system have the same impact on economic development as a Light Rail System?
Economic Development • Good for local business and jobs. • 90% of dollars contracted went to Northeast Ohio companies. • Land Values Jumped • Midtown land values double. • Investment in the Corridor skyrocketed!!!