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Improving consumer health: Implementing calorie information on your menus and displays

Improving consumer health: Implementing calorie information on your menus and displays. Objectives. Prevalence of obesity within the U.S exceeds 30 % All ethnic and racial groups are showing increasing rates Men are more likely to be obese. 17% Children ages 2 to 19 are obese.

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Improving consumer health: Implementing calorie information on your menus and displays

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  1. Improving consumer health: Implementing calorie information on your menus and displays

  2. Objectives

  3. Prevalence of obesity within the U.S • exceeds 30 % • All ethnic and racial groups are • showing increasing rates • Men are more likely to be obese. • 17% Children ages 2 to 19 are obese Obesity Flegal, K.M., Carroll, M.D., Ogden, C.L., Curtin, L.R. (2010). Prevalence and Trends in Obesity Among US Adults, 1999-2008. Journal of the American Medical Association, 303(3), 235-241

  4. Obesity is Multifaceted • Influenced by individual biology and behavior • Socio-Economic Impact • High Calorie foods are cheaper • and more available • Food Companies Influence Prevalence of obesity Lewis, K.K. & Doonan, M. (2007). Overweight and obesity in Massachusetts: Epidemic, hype or policy opportunity? The Massachusetts Health Policy Forum, p. 2-8. http://masshealthpolicyforum.brandeis.edu/publications/pdfs/30-Jan07/Obesity%20Forum%20Policy%20Brief%20March%202007.pdf Center for Disease Control. (2010). Childhood overweight and obesity. http://www.cdc.gov/obesity/childhood/index.html. Retrieved on 14 Oct 2009.

  5. In 2009, 21% obese adults in Massachusetts • Larger portion sizes • Frequent Eating-out • Lack of Physical exercise. Obesity in Massachusetts Lewis, K.K. & Doonan, M. (2007). Overweight and obesity in Massachusetts: Epidemic, hype or policy opportunity? The Massachusetts Health Policy Forum, p. 2-8. http://masshealthpolicyforum.brandeis.edu/publications/pdfs/30-Jan07/Obesity%20Forum%20Policy%20Brief%20Mar

  6. Calories are obtained from food and beverages • Converted into energy CALORIES: Why Do They Matter? • Make up the body’s metabolism (BMR) Mayo Clinic. (2010).Metabolism and weightloss: How you burn calories. http://www.mayoclinic.com/health/metabolism/WT00006

  7. Weight gain = consuming more calories than the body burns • Awareness is Key • Individual caloric intake is vital • Obesity and unhealthy weight leads to numerous health risks Calories resulting in weight gain Mayo Clinic. (2010).Metabolism and weightloss: How you burn calories. http://www.mayoclinic.com/health/metabolism/WT00006

  8. Healthrisks of obesity Lewis, K.K. & Doonan, M. (2007). Overweight and obesity in Massachusetts: Epidemic, hype or policy opportunity? The Massachusetts Health Policy Forum, p. 2-8. http://masshealthpolicyforum.brandeis.edu/publications/pdfs/30-Jan07/Obesity%20Forum%20Policy%20Brief%20Mar

  9. Body Mass Index (BMI) defines Obesity • BMI 25 to 29.9 = Overweight • BMI 30> = Obesity • BMI for children defined by normal body with • differences in age and gender. Obesity Defined Center for Disease Control. (2010). Defining overweight and obesity. http://www.cdc.gov/obesity/defining.html. Retrieved on 14 Oct 2009.

  10. Public is interested in accessibility of calorie information • Has shown slight reduction in individual calorie purchase • People are eating out more often • Underestimation of calories in out of home food purchases • Frequent eating out is related to weight gain and obesity posting calorie counts Health Eating Research. (2009). Menu Labeling: Does providing nutrition information at the point of purchase affect consumer behavior? Robert Wood Johnson Foundation, 1-11. Nestle, M. (2010). Health care reform in action-calorie labeling goes national. The New England Journal of Medicine, 362(25), 2343-2345.

  11. Adult consumers interested in availability of nutritional • information • 60% of poll respondents support legislation • Responsibility of businesses to incorporate more nutritional • value to their meals • Informed decisions Consumer attitudes Health Eating Research. (2009). Menu Labeling: Does providing nutrition information at the point of purchase affect consumer behavior? Robert Wood Johnson Foundation, 1-11.

  12. Legislation Nestle, M. (2010). Health care reform in action-calorie labeling goes national. The New England Journal of Medicine, 362(25), 2343-2345

  13. If given the information people tend to purchase lower calorie • foods • Study of Adolescents Showed • 20% modified their purchase, 46% chose lower calorie orders • Legislation will eventually effect YOUR business • Consumers will limit eating-out habits • Decrease in frequenting of high-calorie menu establishments affect on small business Health Eating Research. (2009). Menu Labeling: Does providing nutrition information at the point of purchase affect consumer behavior? Robert Wood Johnson Foundation, 1-11.

  14. Obesity is on the rise in the U.S. • Severe health impacts and risks • Awareness is Key • Regulations may lead to healthier menu • options • Reduced calories in existing products • Informed decisions for the public Conclusion

  15. Center for Disease Control. (2010). Childhood overweight and obesity. http://www.cdc.gov/obesity/childhood/index.html. Retrieved on 14 Oct 2010. Center for Disease Control. (2010). Defining overweight and obesity. http://www.cdc.gov/obesity/defining.html. Retrieved on 14 Oct 2010. Flegal, K.M., Carroll, M.D., Ogden, C.L., Curtin, L.R. (2010). Prevalence and Trends in Obesity Among US Adults, 1999-2008. Journal of the American Medical Association,303(3), 235-241. Health Eating Research. (2009). Menu labeling: Does providing nutrition information at the point of purchase affect consumer behavior? Robert Wood Johnson Foundation, 1-11. Lewis, K.K. and Doonan, M. (2007). Overweight and obesity in Massachusetts: Epidemic, hype or policy opportunity? The Massachusetts Health Policy Forum, p. 2-8. http://masshealthpolicyforum.brandeis.edu/publications/pdfs/30-Jan07/Obesity%20Forum%20Policy%20Brief%20March%202007.pdf. Retrieved 21 Oct 2010. Mayo Clinic. (2010).Metabolism and weightloss: How you burn calories. http://www.mayoclinic.com/health/metabolism/WT00006. Retrieved 17 Oct 2010. Nestle, M. (2010). Health care reform in action-calorie labeling goes national. The New England Journal of Medicine, 362(25), 2343-2345. References

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