Universidad de Granada 2012

1. Universidad de Granada 2012 Online Disclosure of University Social Responsibility. A comparativestudy of Public and Private American Universities Raquel Garde Sánchez

2. SCHEME • INTRODUCTION • CSR IN USA UNIVERSITY SYSTEM • EMPIRICAL RESEARCH • ANALYSIS OF THE RESULTS • CONCLUSIONS

3. SCHEME • INTRODUCCIÓN • CSR IN USA UNIVERSITY SYSTEM • EMPIRICAL RESEARCH • ANALYSIS OF THE RESULTS • CONCLUSIONS 1. INTRODUCTION

4. 1. INTRODUCTION FUNDAMENTAL ROLE UNIVERSITY IMPACT INCORPORATION SOCIAL RESPONSIBILITY (SR) Teaching Research IDENTIFICATION EXPECTATIONS STAKEHOLDERS MECHANISMS DIALOGUE

5. 1. INTRODUCTION OBJECTIVES We try to find out if transparency of information on CSR is becoming an essential issue within the accountability of universities and if, because of this, universities are taking advantage of new technologies to improve such information transparency We examine whether the issues of CSR are being used by universities as an element of differentiation in a competitive environment (as public-private university).

6. SCHEME 1. INTRODUCTION 2. 3. EMPIRICAL RESEARCH 4. ANALYSIS OF THE RESULTS 5. CONCLUSIONS 2. CSR IN USA UNIVERSITY SYSTEM

7. 2. CSR IN USA UNIVERSITY SYSTEM CHARACTERISTICS of the USA University System - Commitment to aspects of CSR • Coexistence of public and private universities • Differences in funding of public / private universities • Strong competitiveness DIFERENTIATION CSR INCREASE IMAGE AND REPUTATION

8. SCHEME 1. INTRODUCTION 2. CSR IN USA UNIVERSITY SYSTEM 3. EMPIRICAL RESEARCH 4. ANALYSIS OF THE RESULTS 5. CONCLUSIONS 3. EMPIRICAL RESEARCH

9. 3. EMPIRICAL RESEARCH SAMPLE LEADERS USA UNIVERSITIES • SHANGHAI RANKING 105 publicuniversities 49 privateuniversities

10. 3. EMPIRICAL RESEARCH MODEL OF ASSESSMENT FIRST SECTION : Content of SR information - General SR Information (GSRI) - Specific SR Information (SSRI) - Qualitative Characteristics SR Information (QSRI) SECOND SECTION : Context of SR information - Usability (USRI) - Stakeholder Participation (SKSRI) - Privacy and Safety (PSRI)

11. 3. EMPIRICAL RESEARCH HYPOTHESIS TESTING H1:The level of online disclosure of CSR information at private universities in the USA is greater than that of public universities in the same country H2:The universities with the greatest prestige and academic quality are those who are promoting the online disclosure of CSR information as an important part of competitiveness and commitment to society H3:There are differences in the content and context of the CSR disclosed information between different quartiles of the sample according to university character

12. SCHEME 1. INTRODUCTION 2. CSR IN USA UNIVERSITY SYSTEM 3. EMPIRICAL RESEARCH 4. ANALYSIS OF THE RESULTS 5. CONCLUSIONS 4. ANALYSIS OF THE RESULTS

13. 4. ANALYSIS OF THE RESULTS PUBLIC UNIV. PRIVATE UNIV.

14. 4. ANALYSIS OF THE RESULTS PUBLIC UNIV. PRIVATE UNIV.

15. 4. ANALYSIS OF THE RESULTS HYPOTHESIS TESTING H1 H2

16. 4. ANALYSIS OF THE RESULTS HYPOTHESIS TESTING H3: PUBLIC Univ. H3: PRIVATE Univ.

17. SCHEME 1. INTRODUCTION 2. CSR IN USA UNIVERSITY SYSTEM 3. EMPIRICAL RESEARCH 4. ANALYSIS OF THE RESULTS 5. CONCLUSIONS 5. CONCLUSIONS

18. 5. CONCLUSIONS • The sample universities have little commitment to the disclosure of CSR information online • 2. Universities do not make finding CSR information on their websites easy

19. 5. CONCLUSIONS • 3. Homogeneous practices in CSR information disclosure regardless of public / private nature • 4. Disclosure of CSR information is a differentiating issue between universities in the sample • 5. Differentiation in the content and context of public universities. Private universities, only content.

20. THANK YOU FOR YOUR ATTENTION rgarde@ugr.es