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Virtual reality

Virtual reality. Using Social Media Chris Ashworth m anaging director Competitive Advantage Consultancy. AIS Conference – Building a Better Contractor. Where do you get your business?. 2. Serving the interiors sector www.ais-interiors.org.uk.

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Virtual reality

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  1. Virtual reality Using Social Media Chris Ashworth managing director Competitive Advantage Consultancy

  2. AIS Conference – Building a Better Contractor Where do you get your business? 2 Serving the interiors sector www.ais-interiors.org.uk

  3. AIS Conference – Building a Better Contractor Your advocatesspeak well of youwhen you're not there.Nicole Bachmann 3 GolfbyRobert Scoble Serving the interiors sector www.ais-interiors.org.uk

  4. Before you call… AIS Conference – Building a Better Contractor tylerdurden Serving the interiors sector www.ais-interiors.org.uk

  5. Serving the interiors sector www.ais-interiors.org.uk

  6. How Linkedinworks via Google AIS Conference – Building a Better Contractor 6 Serving the interiors sector www.ais-interiors.org.uk

  7. Your public home online 7 Serving the interiors sector www.ais-interiors.org.uk

  8. Communication

  9. Communication

  10. Decision making process AWARENESS PRODUCT DIRECTORIES PRESS COVERAGE ADVERTISING LITERATURE DIRECT MAIL MEETINGS PPQ INTEREST EVALUATION TRIAL ADOPTION

  11. Anarray of choices Courtesy IAS B2B

  12. What’s available • Social Networks • Blogs • Micro Blogs • Video • Sharing

  13. Social Networks • Facebook • LinkedIn • Building Network • Property Network • tCn • RIBAnet

  14. Construction Media Index Architect Communication Channels Interior Designer Communication Channels Engineer Communication Channels Surveyor Communication Channels Main Contractor Communication Channels Specialist Contractors Communication Channels Housebuilder Communication Channels Residential Journal Readership Education Journal Readership Healthcare Journal Readership Retail Journal Readership Offices Journal Readership Other Commercial Journal Readership Factories & Warehouses Journal Readership Public non-Housing Journal Readership Key Journal Communications Online & Face to Face Communications www.cadvantage.co.uk/construction-research/cmi.aspx

  15. Social networks Membership of Social Networks - Construction Media Index: March 2011

  16. Social networks - LinkedIn Membership of LinkedIn - Construction Media Index: March 2011

  17. Social networks – future usage Proportion expecting use of Social Networks to increase - Construction Media Index: March 2011

  18. How Linkedinworks on the inside 18 Serving the interiors sector www.ais-interiors.org.uk

  19. 1 19 Serving the interiors sector www.ais-interiors.org.uk

  20. 1 20 Serving the interiors sector www.ais-interiors.org.uk

  21. 1 21 Serving the interiors sector www.ais-interiors.org.uk

  22. 3 2 1 1 3 22 Serving the interiors sector www.ais-interiors.org.uk

  23. 3 2 1 1 2 23 Serving the interiors sector www.ais-interiors.org.uk

  24. 3 2 1 3 2 3 3 24 Serving the interiors sector www.ais-interiors.org.uk

  25. My UK network includes* 12 Construction Journalists 44 Property Developers 70 Quantity Surveyors 178 Construction MDs 182 Estate Agents *2 degrees away 25 Serving the interiors sector www.ais-interiors.org.uk

  26. Blogs Proportion reading work related blogs - Construction Media Index: March 2011

  27. Blogs Proportion expecting use of blogs to increase - Construction Media Index: March 2011

  28. Blogs - free your data

  29. Long Tail thelongtail.com

  30. Long Tail Searches

  31. Tin-Silver Solder Alloy for Stringing and Bussing Solar Modules

  32. Micro blogs - Twitter Membership of Twitter - Construction Media Index: March 2011

  33. Twitter – Work Tool Is Twitter used to help with work - Construction Media Index: March 2011

  34. Microblogs It’s not the Party 34 Serving the interiors sector www.ais-interiors.org.uk

  35. 35 Serving the interiors sector www.ais-interiors.org.uk

  36. Video • Easy for viewer to understand • Increases exposure • Low cost

  37. Video http://btpreservation.co.uk/ 37 Serving the interiors sector www.ais-interiors.org.uk

  38. Video and augmented reality 38 http://vimeo.com/31185562 Serving the interiors sector www.ais-interiors.org.uk

  39. Sharing

  40. Sharing is: Publishing 40 Serving the interiors sector www.ais-interiors.org.uk

  41. Sharing : free your data 41 Serving the interiors sector www.ais-interiors.org.uk Sika Sarnafil

  42. 42 Serving the interiors sector www.ais-interiors.org.uk

  43. 43 Serving the interiors sector www.ais-interiors.org.uk

  44. £3m in 10 months 44 https://www.facebook.com/EACHhospices Serving the interiors sector www.ais-interiors.org.uk

  45. Rules • Integrated communications • Linking information • Feeding to website • Consistent messages • Information of value • Selected individuals communicate

  46. Chris Ashworth Su Butcher Competitive Advantage Consultancy Ltd Strategy Development & Implementation Customer Research Training & Development chris@cadvantage.co.uk www.cadvantage.co.uk Contact: www.justpractising.com Twitter: @SuButcher Images: Creative Commons

  47. Exercise Developing your communications plan • What are you trying to achieve with your communications? • Who do you wish to communicate with? • What communications channels are you currently using? • Which communications channels are most suitable? • What more should you be doing? • What resources do you have?

  48. Chris Ashworth Su Butcher Competitive Advantage Consultancy Ltd Strategy Development & Implementation Customer Research Training & Development chris@cadvantage.co.uk www.cadvantage.co.uk Contact: www.justpractising.com Twitter: @SuButcher Images: Creative Commons

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