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Mobilising MOSI: Revolution Manchester iMu tours

Mobilising MOSI: Revolution Manchester iMu tours. European EMu Users Group Meeting Beamish 22 April 2010. Background External frame of reference Building on internal experience Revolution Manchester Gallery Key objectives and interpretive approach Solutions: web-based Solutions: mobile.

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Mobilising MOSI: Revolution Manchester iMu tours

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  1. Mobilising MOSI: Revolution Manchester iMu tours European EMu Users Group Meeting Beamish 22 April 2010

  2. Background External frame of reference Building on internal experience Revolution Manchester Gallery Key objectives and interpretive approach Solutions: web-based Solutions: mobile Outline

  3. External frame of reference ‘Yet, at the same time, it seems that museums may be losing their natural constituency to computers and video, shopping and formula entertainment. … Museums today are like trees in winter: their collections, like closed buds, all holding tight their secrets. They need to become like trees in summer, their collections flowering in the minds of each visitor.’ Julian Spaulding, The Poetic Museum (2002)

  4. 1 Outside (1950s-60s) 4 Discrete (1990s) gallery ICT museum 5 Integrated (now 2 Selectively inside (1970s) 3 Contained (1980s-90s) 6 Innate (emerging) online on-site Parry's model of in-gallery digital interactivity From: Ross Parry and Andrew Sawyer, ''Space and the machine: adaptive museums, pervasive technology and the new gallery environment'', in Reshaping museum space: architecture, design, exhibitions, ed. by Suzanne MacLeod (Routledge: 2005) See also: Ross Parry, Recoding the Museum: Digital Heritage and the Technologies of Change (Routledge: 2007)

  5. Building on internal experience • EMu development • 1998 • EMu installed • 2002 Online access • 2004 • 2007 • 2007-09 Oral histories • online • 2009-10 Images online • 2010 iMu tours Gallery developments Digital Summer Manchester Science Gallery Connecting Manchester Gallery mi-Guide and mi-Guide@school Revolution Manchester Gallery

  6. Digital Summer 1998 The original Baby at the University of Manchester in 1948. The replica Baby on display in 1998. The replica Baby redisplayed in 2008.

  7. Building on internal experience • EMu development • 1998 • EMu installed • 2002 Online access • 2004 • 2007 • 2007-09 Oral histories • online • 2009-10 Images online • 2010 iMu tours Gallery developments Digital Summer Manchester Science Gallery Connecting Manchester Gallery mi-Guide and mi-Guide@school Revolution Manchester Gallery

  8. Manchester Science Gallery 2004 Four scientists represent 200 years of science in Manchester. Each has a multimedia-rich ‘holodeck’.

  9. Building on internal experience • EMu development • 1998 • EMu installed • 2002 Online access • 2004 • 2007 • 2007-09 Oral histories • online • 2009-10 Images online • 2010 iMu tours Gallery developments Digital Summer Manchester Science Gallery Connecting Manchester Gallery mi-Guide and mi-Guide@school Revolution Manchester Gallery

  10. Connecting Manchester Gallery 2007 ‘Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.’ Marshall McLuhan (1911-80)

  11. Revolution Manchester Gallery • Key objectives: • Orientation – overview of MOSI storyline and links to other galleries • Signposting related industrial heritage sites in the NW • Logistical ICT considerations: • Ease of creating and editing – updating, adding, extending • Software management • Potential as model for use in other galleries

  12. RMG interpretive philosophy • Objects are a vehicle for conveying storylines. • Dramatic interpretation to enhance key objects that lack visual punch. • Multi-layered approach to tell the full story in its wider social context and also engage distinct audiences. • Multi-sensory experiential/immersive environments – including interactive activities and demonstrations.

  13. Revolution Manchester Gallery layout

  14. Solutions: web-based Home for each kiosk will be start page for relevant section Related buildings/ galleries Links to further info Related content on MOSi website – e.g. gallery pages, iMu trails page, public programmes Link to catalogue info Downloads section – oral history clips and transcripts Industrial Powerhouse links

  15. Links to Collections Online

  16. Links to Oral Histories Online

  17. Focus on solutions that involve delivering content to hardware that people typically carry – i.e. mobile phones and media players. How? For camera phones, use QR codes to provide access to URLs with relevant content. For media players (and mobile phones), iMu tours. For e-readers, pdf versions of trails. Solutions: mobile

  18. Solutions: iMu tours • Power Hall • Textiles Gallery • Liverpool & • Manchester • Railway Exhibition • Collections Centre • Power Hall • Textiles Gallery • Electricity Gallery • The Making of • Manchester Gallery • Collections Centre • Manchester • Science Gallery • Power Hall • Electricity Gallery • Collections Centre

  19. Any questions or comments?

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