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Breaking the Habit

Breaking the Habit. Divya Ramamurthi. Outline. Three tobacco cessation web sites Web Strategy Tool Examples SWOT Analysis Web Strategy Comparison Recommendations. The Case Studies. Freedom from Smoking Online. Free. Ex. Tobacco Free Florida. Ex. Design, Content and Tone.

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Breaking the Habit

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  1. Breaking the Habit DivyaRamamurthi
  2. Outline Three tobacco cessation web sites Web Strategy Tool Examples SWOT Analysis Web Strategy Comparison Recommendations
  3. The Case Studies Freedom from Smoking Online Free Ex Tobacco Free Florida
  4. Ex
  5. Design, Content and Tone Bi-lingual- English and Spanish Peer to Peer tone Interactive content
  6. EX Advertising
  7. Social Support Tools Virtual community 300 groups More than 400 messages in five days Facebook 1394 "friends"- June 2010 "The EX site helped me tremendously, And as an added bonus, I have made life-long friends.” Twitter 288 followers
  8. Web based Tools Online cigarette tracker Re-learn trigger town
  9. Swot Analysis- Ex
  10. Freedom from Smoking Online
  11. Design, Content and Tone Instructional tone Brochure feel? Design update?
  12. Web Strategy Targeted cessation content Social support Virtual community Message Boards Feedback
  13. Swot Analysis- Freedom from Smoking Online
  14. Tobacco Free Florida
  15. Design, Content and Tone Educational tone Heavy use of graphics Design streamlined?
  16. Web Strategy Information and Education Users and Non users All forms of tobacco Social support Virtual community Facebook Twitter Qwitter Blogs Video Journals You tube videos Feedback
  17. Justice League Fights Tobacco Unique approach Teamed up with DC comics
  18. Social Support Tools Facebook 123,179 "friends"- June 2010 "..How about it, Florida? Think all of America is ready to Be Free?" Twitter 183 followers Qwitter 1,116 members
  19. Web based Tools Online cigarette tracker Smokifier
  20. Swot Analysis- Ex
  21. Comparison Chart
  22. Recommendations Ex Homepage re-design Improve Twitter Build mobile applications Freedom from Smoking Online Interactive content Social support Social media
  23. Recommendations Tobacco Free Florida Companion sites Web based cessation program Improve Qwitter
  24. Any questions?
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