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DYNAMITE MUSIC FESTIVAL

DYNAMITE MUSIC FESTIVAL. Sponsorship Opportunities . SUMMER 2010. Introduction & Overview.

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DYNAMITE MUSIC FESTIVAL

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  1. DYNAMITE MUSIC FESTIVAL Sponsorship Opportunities SUMMER 2010

  2. Introduction & Overview For the past eight years, Dynamite Music Festival has been the largest non-profit charity concert festivals in the United States , donating proceeds to UNICEF, The Red Cross, and AmeriCares amongst others. The annual festival was created in 2002 in Sedona, Arizona. Concert attendance numbers have risen dramatically over the years with last year’s artists playing to a cumulative crowd of nearly 200,000 over the three day festival. In 2009, Dynamite Fest presented to 20 key markets, music and marketing opportunities to over 900,000 pop and rock music fans. Dynamite Fest 2010 will go to 35 markets promising a total reach of 1.5 million pop and rock music fans, presenting unparalleled marketing opportunities t o the highly desirable demographic. Past Sponsors Include: JMF Record Company, PepsiCo, Sprint-Nextel, Budweiser Beer, Bacardi Rums, Gibson Guitars, Ford Motor Company, and Levi-Strauss Clothing Company.

  3. History The Dynamite Music Festival was created in 2002 by Drake Versant of Sedona, Arizona. Versant wanted to create a festival that would be praised by younger fans who listen to mainstream pop and rock and roll. Versant recognized that there were a number of Festivals that emphasized indie bands such as the Glastonbury Festival in England and the Coachella Festival in California. He wanted to create a festival that would feature more well known acts in addition to indie bands, capitalizing on the large audiences and varied demographics, hence increasing charitable profits. Of the festival Versant noted: “ I’ve noticed in recent years that there has been less emphasis on the mainstream acts with regards to festival participation….I think that needs to change and a festival should be able to incorporate an array of acts, big and small.” - Drake Versant 2007

  4. Testimonials • “We came in as a Tier 1 sponsor with Dynamite Fest in 2006. We saw a dramatic increase in brand recognition and company awareness among rock music enthusiasts age 20-30, a demographic that usually does not invest in our company” - Emily Sobiecki ( VP Marketing, Morningstar Farms) • “We joined the Dynamite Fest sponsorship entourage in 2008. Since then, our annual sales have nearly doubled, and Vitamin Water is rapidly becoming the popular flavored water choice for many grocery and corner stores. Tier 1 Rockstar Sponsorship is to thank.” - Pascal Glaceau (CEO, Glaceau Beverages)

  5. Demographics • 20 to 30 years old • Number over 30 Million • Born in the 80s, came into social consciousness in the 90s, developed buying habits in the early millennium • Define themselves through the purchase of rock n’ roll music, Anheiser-Busch Products, and GAP Clothing Company • Active consumers of music culture and related lifestyle products • Spend nearly 100 million a year on music, beer, and clothing • All active in the spreading of mainstream culture and products via the internet and word-of-mouth

  6. Dynamite Music Festival 2010 AEROSMITH GREEN DAY SHINY TOY GUNS LENNY KRAVITZ JOAN JETT AND THE BLACKHEARTS BUCKCHERRY POISON AC/DC JET

  7. Headlining Artists

  8. Dynamite Festival 2010 Dates June 10th, 11th, 12th, 13th Markets: music consumer, beer consumer, popular culture consumer, mainstream clothing consumer The Festival will tentatively have “encore” performances on Monday, June 14th . Specifics to be announced at a later date.

  9. Dynamite Music Festival 2010 SPONSORSHIP PLATFORMS TIER 1: ROCKSTAR SPONSOR TIER 2: MANAGER SPONSOR TIER 3: ROADIE SPONSOR TIER 4: FAN SPONSOR

  10. Dynamite Fest Rockstar Sponsor • Exclusivity in category • Logo / marks prominently featured in all Dynamite Fest print materials, signage, ads, and collateral • Official product / service designation • Presence and access to all hospitality suites at festival grounds • Entrance signage • On-stage signage • Program book advertisements • On-line presence at dynafest.com • Branding on official tour merchandise • Radio broadcast tags • ID / tag in media buy • On-site sampling • On-site sales rights • Mailing lists (unlimited access) • PA announcements • Tags in all local TV and radio broadcasts

  11. Dynamite Fest Manager Sponsor • Logo / marks featured in select Dynamite Fest print materials, signage, ads, and collateral • Presence and access to select hospitality suites at festival grounds • On-site signage • Program book ad • On-line presence at dynafest.com • On-site sampling • On-site sales rights • Access to select mailing lists • PA announcements • Tags in all local TV / radio broadcasts

  12. Dynamite Fest Roadie Sponsor • Logo / marks featured in select Dynamite Fest signage, ads, and collateral • Access to select hospitality suites at festival grounds • On-site signage • On-line presence at dynafest.com • One time email blast (9500) • PA announcements

  13. Dynamite Fest Fan Sponsor • Logo / marks featured in select Dynamite Fest signage • On-site signage • On-line presence at dynafest.com • PA announcements

  14. Festival Marketing TARGET MARKETING OUTLETS • MUSIC TELEVISION ADVERTISEMENTS • MTV/MTV2 • VH1/VH1 Classic • Palladia • FUSE • SOCIAL NETWORK ADVERTISEMENTS • Facebook – message blasts to fans of Dynamite Festival (8300) • MySpace (10,000 friends) • Twitter/dynamitefest2010 (50,000 followers) • Buzznet • Bebo • Amie Street

  15. Festival Marketing Continued • MUSIC INDUSTRY MAGAZINES • Rolling Stone Magazine • Billboard Magazine • Spin Magazine • Blender Magazine *** All of the above magazines will also feature Dynamite Festival 2010 advertisements on their corresponding websites ***

  16. Festival Marketing Continued • RADIO MARKETING OUTLETS • On-air advertisements in target DMAs • New York • Boston • Los Angeles • Miami • Houston • On-line Radio • Pandora • Live365 • Satellite Radio • XM Satellite Radio • Serius Satellite Radio • Local/Syndicated Radio Stations • AAA • CHR

  17. Festival Marketing Continued • Alternative Marketing Techniques • Grassroots • Blogging • Word-of-Mouth • Industry “buzz” creation • Hand-to- Hand • Flyers • Viral • Video Ads Posted : youtube.com, hulu.com., joost.com, muzutv.com

  18. Festival Marketing Continued Billboard advertising concepts:

  19. Contact For sponsorship opportunities, contact: James Friedman 2010 Dynamite Music Festival P.O. Box 1617 Los Angeles, California 14321 (310) 641-9733 jfriedman@dynafest.com

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