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VeriSign Brand Evolution for Growth. September, 2011. April 2012 VeriSign Trust Seal and the VeriSign Checkmark logo transitioning to Norton™ Secured Seal. All sites with seal automatically converted. Update done at the Symantec server level. No installation or changes are required.
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VeriSign Brand Evolution for Growth September, 2011
April 2012 • VeriSign Trust Seal and the VeriSign Checkmark logo transitioning to Norton™ Secured Seal. • All sites with seal automatically converted. • Update done at the Symantec server level. • No installation or changes are required. Brand Evolution for Growth
The VeriSign check mark is the most recognized trust mark on the Internet. When it is automatically updated, the Norton Secured Seal will be displayed: • Over 650 million views a day. • On more than 100,000 websites worldwide. • In search results on enabled browsers as well as partner shopping sites. • Symantec has supercharged the brand value of the Checkmark: • Symantec's Enterprise security solutions and the company's Norton-branded suites protect over a billion systems and users worldwide. • Norton products are used by 135 million people worldwide and ship on 60% of Windows-based consumer PCs. • Together, Symantec, Norton, and VeriSign Authentication form the leading source of trust online. Brand Evolution for Growth
Company Names and Logo + Business Consumer Brand Evolution for Growth
Seal EvolutionSame Familiar Shape and Check Brand Evolution for Growth
What Will Not Be Changing • Most importantly to inform customers, the familiar circle check (tick) mark will remain within the seal. • Symantec’s investment in the SSL business will not diminish. • Seal-in-Search • Website Malware Scanning • Vulnerability Assessment • CIC for the Enterprise • Symantec will continue to offer industry leading customer support. Brand Evolution for Growth
Product Names Will Be ChangingVeriSign Name Will be Replaced with Symantec VeriSign Secure Site VeriSign Secure Site Pro VeriSign Trust Seal Current Product Names: Symantec Secure Site Symantec Secure Site Pro Symantec Safe Site Names as of April 2012: Brand Evolution for Growth
Continuing Excellence in Service and Support In our customer tests, 94% of respondents are likely to continue an online purchase when they view the Norton™ Secured Seal during the checkout process, more than other seals or no seal displayed. • Transitioning to the new brand brings new selling opportunities for you. By changing to the Norton brand, global adoption increases customer awareness and enables our Partners to sell more. Brand Evolution for Growth
What Our Customers Are Saying • “I think my customers will like this more. Will correlate with Norton name. If they put Symantec there, no correlation.” • “The new logo looks good and is similar to original. I just want the functionality to be retained.” • “I think the logo makes the brand stronger and more visible”. VeriSign Retail Customers, March 2011 Focus Groups Brand Evolution for Growth
What This Means to Partners • Premium Quality SSL Remains. • High level of confidence online transaction for customers. • Still the Leading Brand and most robust & trusted authentication. Brand Evolution for Growth
Excellence in Service and Support • You will continue to experience the same service and support that you’re accustomed to, the same 24/7 global support team, your same sales representative, and the same level of rigor to authenticate certificate owners. Brand Evolution for Growth
Channel Partner Benefits Maximize Growth: New branding can mean increased selling opportunities Differentiate: Access to more comprehensive security solutions Accelerate Partner Profitability: Opportunities to layer services Brand Evolution for Growth
Feb 12’ Measurement & Stats Fed Back to Symantec Oct 6 Initial Announce Oct - Dec 11’ Phase 1Implementation & Metrics Jan 12’ Partner Readiness Activities April 15 Global Rollout Support Transition Measure performance Brand Evolution for Growth
Channel Partner: Next Steps Review: Partner Rebranding Resource Kit Highlight: What branding changes need to be made on your solution sites and sales materials Be Proactive: Start the rebranding process now to be ready for April 15, 2012 Reach Out: Have questions? Contact the resources that are listed in your kit Brand Evolution for Growth
Strategic Opportunity • Continue selling the value of VeriSign brand. • New Vulnerability scanning release. • Compelling event to increase Revenue. • Renew customers over multiple years. • Upgrade install base to EV. Brand Evolution for Growth
In Summary • Together, Symantec, Norton, and VeriSign Authentication form the leading source of trust online. • Over a billion systems and users worldwide are protected by Symantec’s security. • The transition to the Norton™ Secured Seal is a continuation of the high standards and premium quality of VeriSign products. • The new Norton Secured seal will continue to give the confidence to transact online. • Excellence in Service and Support. • The Partner Value Advantage. • New selling opportunities for our Channel Partners by differentiating their Services practices and fortifying business legitimacy. Brand Evolution for Growth
VeriSign Brand- Profitability Exceeding Your Expectations • Seal-in-Search – August 2010 • Seal visibility in search through Seal-in-Search™ and Norton Safe Web. • Early detection and better threat protection through daily website malware scanning and weekly vulnerability assessment. • Express Renewal and Auto Redeem – June 2011 • With Express Renewal and AutoRedeem, you can fully automate the entire renewal process for up to six years. When your SSL Certificates are up for renewal, you can avoid the hassle of generating a CSR, installing the certificate, and manually allocating units toward the renewal. Presentation Identifier Goes Here
Partner Launch Support VeriSign Rebranding • To-Partner Launch Kit • Overview Presentation (PPT) • One-Page Overview • Product FAQs • Website Checklist • Partner Video (coming soon) • Through (Customer) Launch Kit • Microsite • Customer facing materials • End customer video (coming soon) Available in... Brand Evolution for Growth
Act now! • Call your account representative • Download on PartnerNethttps://partnernet.symantec.com • Call our Inside sales team now 1-866-893-6565 (option 6) • Access to PartnerNet • Receive your kit • Learn about new offers • Visit us at www.verisign.com/partners Brand Evolution for Growth
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