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is for everybody .

is for everybody . . Why YouTube ?. It’s easy It’s free It’s effective It’s a great way to tell a story. When to YouTube. Allows you to visually tell a story Encourages user interaction Reach is significant - can go viral Media use (no more B roll)

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is for everybody .

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  1. is for everybody.

  2. Why YouTube ? • It’s easy • It’s free • It’s effective • It’s a great way to tell a story

  3. When to YouTube • Allows you to visually tell a story • Encourages user interaction • Reach is significant - can go viral • Media use (no more B roll) • Allows use of existing agency website to assist with additional background information

  4. When not to YouTube • To show the winner of “Best decorated cubicle for the holidays” • Just because the other directors are doing it • Blabbing is bad – have a reason and purpose

  5. Photo with words

  6. Other considerations • Production is key • Policy • Captions and transcripts • Comments • Be sure you’re using the right tool for the message

  7. Want to know more? • Email: communications@dis.wa.gov

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