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Embrace the Power of YouTube for Effective Storytelling

YouTube is a versatile platform that offers a user-friendly, cost-effective, and impactful way to convey your story visually. With potential for significant reach and user interaction, it can enhance storytelling and eliminate the need for additional media footage. However, it's crucial to consider production quality, policies, captions, and audience engagement when utilizing YouTube effectively. Learn more by contacting communications@dis.wa.gov.

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Embrace the Power of YouTube for Effective Storytelling

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Presentation Transcript

  1. is for everybody.

  2. Why YouTube ? • It’s easy • It’s free • It’s effective • It’s a great way to tell a story

  3. When to YouTube • Allows you to visually tell a story • Encourages user interaction • Reach is significant - can go viral • Media use (no more B roll) • Allows use of existing agency website to assist with additional background information

  4. When not to YouTube • To show the winner of “Best decorated cubicle for the holidays” • Just because the other directors are doing it • Blabbing is bad – have a reason and purpose

  5. Photo with words

  6. Other considerations • Production is key • Policy • Captions and transcripts • Comments • Be sure you’re using the right tool for the message

  7. Want to know more? • Email: communications@dis.wa.gov

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