1 / 9

Market Analysis and Strategy

Market Analysis and Strategy. BA 499 – Sarah, Kambria, Kelsey, Bita. Company Analysis. Objective: To provide a fun and unique experience for each customer Goal: To keep occupancy at or above 85% all year long Services: Treehouse and/or cabin rentals along with numerous activities.

mura
Download Presentation

Market Analysis and Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Market Analysis and Strategy BA 499 – Sarah, Kambria, Kelsey, Bita

  2. Company Analysis • Objective: To provide a fun and unique experience for each customer • Goal: To keep occupancy at or above 85% all year long • Services: Treehouse and/or cabin rentals along with numerous activities

  3. Company Analysis Cont. • How are we different? • What kind of image do you want to portray? • What position in the market do you want to hold?

  4. Customer Analysis • Target Market Segments

  5. Conditions Analysis • Economic Environment Trends • 6 in 10 respondents had taken a vacation in the U.S. in the last year • Young adults (especially 25-34) are a key segment for travel marketers • 25-34 year-olds are spending the most per household on travel

  6. Conditions Cont. • Substitutes • RV parks, campgrounds, outdoor resorts (Sunriver), outdoor activities • Are these substitutes a threat?

  7. Competitor Analysis • Who are your major competitors? • Where are they and what do their markets look like?

  8. Competitor Analysis Cont. • Why do consumers buy their products? • What are their strengths and weaknesses?

  9. Marketing Strategy • CRM • Customer history and preferences • Monthly newsletter • Advertising • Partnerships with outdoor retailers and outdoor recreational service companies • K C K's Shop & Outdoor Equipment & Wyatt’s Outdoor • Package Deals • Bundle treehouse reservations with outdoor activities

More Related