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PROWESS

PROWESS. Marketplace Presentation Summer A - June 20 th 2013 . Meet the Prowess Crew…. Zoe Markowitz Courtney Tinnesz Camille Austin Alex Glass . The After-Quarter 4 Report. Total Market Share took an almost doubling leap from 6% to 11%.

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PROWESS

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  1. PROWESS Marketplace Presentation Summer A - June 20th 2013

  2. Meet the Prowess Crew… • Zoe Markowitz • Courtney Tinnesz • Camille Austin • Alex Glass

  3. The After-Quarter 4 Report • Total Market Share • took an almost doubling leap from 6% to 11%. • (However this magnificent increase was not enough to propel us further than 5th place following the fourth round.) • Our products: • W.H. Dream • Matrix 2.0 (most profitable) • Our locations: • Paris • New York • Total Sales Force: • 8 in New York • 7 in Paris

  4. The After- Quarter 4 Report Our products: • W.H. Dream • Matrix 2.0 Our locations: • Paris • New York Total Sales Force: • 8 in New York • 7 in Paris

  5. Main Goals for Prowess • Increase Market Performance • Increase our total overall market share • Increase our overall Balance Scorecard average • Increase the number of sales associates • Increase brand judgment in both target segments • Design/Modify brands to fit the needs of our target segments.

  6. Main Objectives for Prowess • Our first objective is to increase our firms profit. We will accomplish this by greatly increasing our sales force, and working with our engineers to develop new parts for our product. • Our second objective is to increase our market share. We will accomplish this by improving our brands, opening a new location in Tokyo, and adjusting our advertisement strategy to match our top competitors.

  7. Summary of DecisionsQuarter 5 • Modified and created new series for both of our brands. • Changed names to Matrix 3.0 (for our Mercedes segment) and Stallion (for our Workhorse segment). Since we changed some of the qualities to better suite the needs of our customers it was only appropriate to change the names and offer the latest features available. • Opened a sales office in Tokyo in efforts to increase profit, market share and stay competitive. • Increased media placement to build awareness of our modified brands and characteristics. • Increase the price of our products since both segments were willing to pay more for the product. Based on the Price judgment research report.

  8. Quarter 6 decisions Our brands products were virtually the same as our competitors, so to give a last stitch effort to increase our demand and sales we did the following:Modified Ads– We removed 2 characteristics to give more priority to our product’s best and newest characteristics We chose to remove certain attributes from our ads to resemble our top competitor’s ads and highlight the latest features added that the segment was looking for. Increased Media Placement– Increased the number of times our ads would run to compete with our competitors and increase awareness. Matrix 4.0StallionNew York- 25 times New York- 20 timesParis- 25 times Paris- 25 timesTokyo- 25 times Tokyo- 25 times Tokyo Sales Force– Hired sales force in our last and newest office location. Summary of Decisions:

  9. Strengths and Shortcomings

  10. Strengths and Shortcomings Brand judgment improved and we were right along side our biggest competitors! Strengths: + Customer Union rated Prowess brand judgment as “Very Good” for both our Mercedes brand (Matrix 3.0) and Workhorse brand (Stallion) This was a strength Prowess maintained throughout quarters 5-7

  11. Strengths and Shortcomings + International Advertisement Federation rated both Prowess brands as “Very Good” for both Mercedes brand (Matrix 3.0) and Workhorse brand (Stallion) + Prowess was neck and neck with our biggest competitors in Ad judgments

  12. Strengths and Shortcomings • But even with these positives, at the end of the day Prowess was continually losing market share. We attribute this to the following shortcomings: • Sales Locations • Sales Force • Number of brands • Media Inserts • As a company Prowess took a Status Quo approach, looking to match what our competitors were doing instead of being more aggressive and attempting to be a segment leader. • In addition, we found it increasingly difficult to try and guess what our competitors would do next and were stuck playing catch up.

  13. Thanks for a great Summer semester!

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